9 Top Social Media Marketing Tips for Electricians
- Hookle
- May 4
- 6 min read
Table of Content
Bonus Tip: Manage All Your Socials in One App
In today’s digital world, word of mouth has gone online. For electricians, social media is one of the easiest and most affordable ways to build visibility, connect with local customers, and generate a steady stream of jobs. But with so many platforms and strategies out there, it’s easy to feel overwhelmed.
Social media is one of the easiest and most affordable ways to build visibility
The good news? You don’t need to be a tech expert or spend hours a day online to make social media work for your electrical business. In this guide, we’ll walk you through practical and easy-to-implement tips to improve your social media presence - plus how you can manage it all from one simple app.
What is Social Media Marketing for Electricians?
Social media marketing for electricians means using platforms like Facebook, Instagram, Google Business Profile, and even TikTok to attract new clients, build trust, and show off your expertise. Instead of cold-calling or paying for costly ads, you let your work and helpful content do the talking.
Whether you’re posting before-and-after photos, sharing safety tips, or showcasing your happy customers, social media helps position you as a reliable professional in your local area.
What Social Media Channels Are Best for Electricians?
Not every platform is a perfect fit for every business. Instead of trying to be everywhere at once, start with 2-3 platforms that make the most sense for your store - and master those first. Once you're comfortable, you can always expand to others.
Start with 2-3 platforms, master them, and grow from there
Here are some of the best options for electricians:
Facebook – Great for community engagement, reviews, and local reach.
Instagram – Perfect for sharing photos of your projects and behind-the-scenes content.
Google Business Profile – A must-have to appear in local search results.
TikTok – Useful if you want to create quick videos that educate or entertain.
LinkedIn – Ideal for connecting with other professionals, contractors, or businesses.
While you don’t need to be everywhere, having a presence on the right platforms makes all the difference.
9 Social Media Marketing Tips for Electricians
Let’s dive into these practical, real-life tips to boost your online presence, build trust in your local area, and attract more customers to your electrical services.
1. Share Before-and-After Photos
Main Line Electrical, specialists in restaurant and commercial wiring, created a fantastic 10-second clip showing a messy electrical setup before - and a clean, professional finish after. It’s a perfect example of how simple, short videos can make a big impact.
Simple and short before-after videos can make a big impact
Showing transformation is one of the most effective ways to grab attention. Whether it’s a panel upgrade, rewiring job, or new lighting install, snapping a quick before-and-after photo or video provides visual proof of your skills and instantly builds credibility with potential clients.
2. Post Electrical Safety Tips
Electrify Pro shared a great short clip showing what to do if a child puts scissors into a light socket - reminding viewers to switch off the main power first. It’s a simple yet powerful example of how quick safety tips can educate and protect your audience.
Easy safety tips not only adds value but also builds trust
Sharing short, easy safety tips like this not only adds value but also builds trust. It shows that you care about your community’s well-being, not just making a sale.
3. Introduce Yourself and Your Team
Seattle Electrician nailed it with a quick team intro video - starting with the whole crew in a meeting, then showing each member in action on the job.
Relatable presence builds confidence and makes you more approachable
People are more likely to hire electricians they feel they know. Sharing quick bios, behind-the-scenes clips, or fun facts about your team helps put a face to the name. A friendly, relatable presence builds confidence and makes you more approachable to potential clients.
4. Use Google Business Profile
For electricians, a complete and updated Google Business Profile helps local customers find you quickly and trust that you're available. Whether someone needs emergency repairs or help with a renovation, your profile is often the first impression they get.
Make sure it clearly shows your service area, hours (especially if you offer after-hours help), contact info, and what services you provide. Add photos of your work and encourage happy customers to leave reviews - those stars build trust fast. Linking your socials adds even more credibility.
Keep your Google profile fresh with regular updates
Keep your profile active by posting updates regularly - like seasonal safety tips, or quick behind-the-scenes content. These posts show you’re engaged and ready to help. You can post updates manually on Google, or save time with a tool like Hookle to post to Google and all your socials at once
If you haven’t created a profile yet, it’s free, easy to set up, and one of the most powerful tools for growing your electrical business locally. Set up your Google Business Profile today.
5. Post Content That Gets You Hired
King Fisher Electric shared a clever and funny clip of an ancient fuse board - and turned it into a smart promo. The caption? “Still using this? Time to upgrade”! Simple, relatable, and got people talking.
Content like this not only entertains but also highlights real problems customers might be facing. Use humor, real-life examples, or outdated setups to spark engagement - and end with a clear call to action. When people recognize their own situation in your post, they’re more likely to reach out and hire you.
6. Show Off Your Tools and Gear
CD Electrical nailed it with a short video showcasing “The Apprentice Essential Tool Kit”. It was simple, effective, and easy to replicate - all they did was record the tools they use every day.
People love seeing the tools behind the trade
People love seeing the tools behind the trade. Sharing your gear, recent upgrades, or even what’s in your van gives a professional vibe and shows you're prepared for any job. It's a quick, relatable way to build credibility and connect with your audience.
7. Share Time-Lapse Installations
DMNP Electric shared an awesome time-lapse of their installation site - quick, smooth, and a perfect way to show off their professionalism. It was fast-paced yet satisfying to watch, giving viewers a clear sense of the work involved and the quality delivered.
Time-lapses of jobs are easy to film and super engaging
Time-lapses of jobs like panel installations or lighting upgrades are easy to film and super engaging. They give potential customers a behind-the-scenes look at your process and finished results - all in one quick post.
8. Stay Consistent
Running an electrical business means long days, unexpected callouts, and managing everything from tools to client communication. So how do you keep up with social media without it taking over your time? The key is to plan ahead.
Start with a simple content calendar
Set aside a little time each week - or even just once a month - to plan and create your posts. Batching content in advance keeps you active online without daily pressure.
Even better, use a tool like Hookle (shown above) to schedule your posts across all your channels, including Google Business Profile. That way, your social media runs in the background while you stay focused on what matters most - your customers and your work.
9. Use Hashtags and Location Tags
Hashtags aren’t just for big brands - they’re a powerful (and free) way for electricians to get discovered by local customers. Above Team Fast Elect used smart local hashtags like #DallasTexas and #DallasElectrician to connect with homeowners in their area and grow their reach.
Hashtags are powerful way to get discovered by local customers
On platforms like Instagram and TikTok, include relevant hashtags such as #ElectricianLife, #HomeRenovation, or #ElectricalSafety. And don’t forget to always tag your location - it helps nearby customers find you when they need help the most.
Manage All Your Socials in One App
Managing multiple platforms can be time-consuming - especially when you're busy climbing ladders and troubleshooting circuits. That’s where a social media management apps such as Hookle comes handy.
Hookle is designed especially for busy professionals like electricians
Hookle simplifies social media by letting you manage everything in one place. You can create, schedule, and publish posts to multiple channels (including Google Business Profile) right from your phone.
Whether you're just starting out or looking to level up your social media game, Hookle makes it easy to stay visible and grow your business online - without the stress.
Ready to power up your social media? Download Hookle for free today and simplify your marketing in minutes.
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