Top 7 Social Media Marketing Tips for Veteran Organizations and Support Groups

Veterans have given their service and sacrifice to protect communities, often facing unique challenges when returning to civilian life. From navigating healthcare and employment to finding emotional support and belonging, many depend on organizations and support groups dedicated to their well-being.

Social media is an opportunity to reach a veteran in need and strengthen community ties

For these groups, every post on social media is more than just content - it’s an opportunity to reach a veteran in need, connect with families, raise awareness, and strengthen community ties. By using social media strategically, veteran organizations can extend their impact while honoring those who have served.

With that respect in mind, here are practical online marketing tips designed specifically for veteran organizations and support groups.

Table of Contents

1. Share Authentic Stories from Veterans

2. Use Google Business Profile

3. Post Event Highlights and Recaps

4. Use Short Videos for Engagement & Donations

5. Share Volunteer Opportunities Clearly

6. Use Hashtags Thoughtfully

7. Consistency is the Key

Bonus Tip: Manage All Your Socials With One App

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1. Share Authentic Stories from Veterans

Personal stories resonate much more than "polished corporate posts". A great example is how Omnia Group from Ashland, Oregon shared the experiences of those they’ve supported.

Highlight testimonials from veterans who have benefited from your organization

Highlight testimonials, success stories, or even short quotes from veterans who have benefited from your organization. With permission, add photos or short videos - these human connections help others feel understood and less alone.

2. Use Google Business Profile

A simple search above for “veterans in Dallas” brings up the Veterans of Foreign Wars, a nonprofit with an impressive 4.8-star rating - showing how powerful Google Business Profile can be in connecting veterans with trusted support.

Google Business Profile builds trust and helps veterans find you

If your organization has a physical location (or serves a specific area), Google Business Profile is one of the easiest ways to build trust, boost visibility, and let veterans know where to find you. Keep your address, phone number, and hours accurate, link your socials, reply to every review, and post updates just as you would on social media.

3. Post Event Highlights and Recaps

Dream Flights is not just another veteran organization - they honor veterans with free flights in WWII biplanes across the U.S. Above is a wonderful example of highlighting events that create unforgettable experiences for vets.

Veteran organizations often host events - fundraisers, ceremonies, group meetings, or community dinners. Share photos, videos, or even quick recaps afterward. Posting highlights makes people feel included even if they couldn’t attend and encourages them to join next time.

4. Use Short Videos for Engagement & Donations

Paralyzed Veterans of America shared a powerful short clip of Twila, a paralyzed veteran, telling her story while playing pickleball over eight weeks - and encouraging donations along the way.

Short videos like this are easy to create and incredibly effective. Film a volunteer packing care boxes, a veteran sharing advice, or a quick message from your team. You don’t need professional equipment - authentic, phone-quality videos often perform best.

5. Share Volunteer Opportunities Clearly

Many people want to help but simply don’t know how. VM Center shared a great clip showcasing their work, the challenges they face, and how they’re always looking for volunteers and donations.

When you post, keep calls to action clear and direct. For example: “We need 5 volunteers this Saturday at 10 AM - sign up here.” Use plain language, include a link, and don’t hesitate to repeat the message until the spots are filled.

6. Use Hashtags Thoughtfully

Just like the Homeland Heroes Foundation did - using hashtags such as #Veterans and #SupportVeterans to reach their audience - your organization can expand its visibility with the right tags.

Hashtags like #SupportOurVeterans, #MilitaryFamily, or local ones like #DenverCommunity make your posts easier to find. Keep it simple: 2 - 4 relevant hashtags per post is enough. You might even create your own branded hashtag to collect and showcase community stories.

7. Consistency is the Key

Posting regularly keeps your organization visible, builds trust, and reminds veterans and their families that support is always available.

Set a simple plan, a day in a week or month to schedule your posts

Set a simple plan: even 30 minutes a week to schedule posts can make a big difference. Share upcoming events, a veteran success story, or a behind-the-scenes look at your team in action.

Scheduling posts is easy. You can do it separately on each native platform - but social media management apps, like Hookle (shown above), make it far easier. With one app, you can plan, schedule, and post across all your socials - saving time and keeping your message flowing automatically. Let’s dive deeper into that next!

Manage All Your Socials With One App

Running a veteran organization often means wearing many hats - supporting members, organizing events, fundraising, and more. Social media shouldn’t become another overwhelming task.

With Hookle, you can manage all your platforms in one place

With a social media management app like Hookle, you can connect all your platforms (Facebook, Instagram, Google Business Profile, and more) in one place. This makes it simple to schedule all your posts, stay consistent, and free up time to focus on what really matters: supporting veterans and their families.

Don’t just take our word for it - try it yourself. Download Hookle for free today and discover how easy it is to manage all your socials in one simple app.