How to Set Up Google Business Profile for Your Cleaning Service (Step-by-Step Guide)

Did you know that 84% of homeowners use Google before choosing a home service provider such as your cleaning service? If your business isn’t showing up in those searches, chances are potential customers will reach out to your competitors instead.

84% of homeowners use Google before choosing a cleaning service

A Google Business Profile (GBP) is one of the most powerful - and free - tools to help local customers find and trust your cleaning business. In this quick guide, we’ll walk you through how to set up your GBP step by step, along with optimization tips tailored specifically for cleaning services.

And once your profile is live, you can connect it with social media management apps like Hookle to keep your Google and social channels active from one place - saving you time so you can focus on spotless results, not stressing over posts.

Table of Contents

1. What is Google Business Profile?

2. Why GBP Matters for Cleaning Businesses

3. What You Need Before You Start

4. Step-by-Step: Setting Up Your Google Business Profile

5. Profile Optimization Tips for Cleaning Services

6. How to Keep Your GBP Fresh & Active

7. Manage Google and Social Media Together

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1. What is Google Business Profile?

Before we dive into the setup, let’s take a moment to explain what Google Business Profile actually is.

Think of GBP as Google’s free business listing that lets you manage how your cleaning business appears in Search and Maps. For cleaners, that means showing up when someone searches “cleaning service near me” - complete with your phone number, working hours, service area, photos, customer reviews, and even updates like seasonal offers or cleaning tips.

Your Business Profile is your cleaning company’s digital storefront on Google

In other words, your Business Profile is your digital storefront on Google - helping local customers find you quickly, trust you, and book your cleaning services with confidence.

2. Why GBP Matters for Cleaning Businesses

Vella from Dallas nailed it by representing their house cleaning service with a branded Google Business Profile, featuring a main photo of their team and their company-branded car. An awesome example - and their 4.9-star rating with over 1,000 reviews speaks for itself!

For most people, the search for a cleaning service starts the moment their home or office needs a refresh - and where do they turn first? Google. And it’s no surprise who they’ll choose: the cleaning company with strong reviews and clear, up-to-date information.

A complete and optimized Google Business Profile (GBP) ensures your cleaning business shows up in local searches and makes a strong first impression when customers need you most.

• Boosts local visibility - Appear when people search “cleaning service near me” or look for cleaners in your area.

• Builds trust - Professional photos, positive reviews, and accurate details give customers confidence before they book.

• Drives bookings - GBP connects with Google Maps, making it easy for people to call, message, or get directions instantly.

3. What You Need Before You Start

You’ll set up your profile much faster if you have these details ready:

• Cleaning business name (exactly as you want it displayed)

• Address or service area

• Phone number & website

• Logo and branding assets

• High-quality photos (your team at work, branded uniforms, cleaning equipment, before-and-after results, exterior signage)

• List of services (house cleaning, office cleaning, deep cleaning, carpet cleaning, move-in/move-out cleaning, etc.)

4. Step-by-Step: Setting Up Your Google Business Profile

Follow these simple steps to get your profile up and running. Don’t have a Google Business Profile yet? No worries - it’s free, and you can create one easily right here.

1. Go to business.google.com and click “Manage now.”

2. Enter your business name and select your category: Cleaning Service

3. Add your business location or service area.

4. Enter your contact details.

5. Verify your business (by postcard, phone, or email).

6. Upload your logo and at least 5 photos.

7. Set your opening hours.

Add a keyword-rich description (e.g., “Trusted cleaning service in [City] offering house cleaning, office cleaning, deep cleaning, and move-in/move-out cleaning”).

5. Profile Optimization Tips for Cleaning Services

Once your profile is live, fine-tune it to attract your ideal customers. A great example is Sparkly Maid NYC Cleaning Services - shining with 5-star ratings and a well-optimized profile featuring professional team photos, clear service details, and strong customer reviews.

• Set “Cleaning Service” as your primary category, then add secondary categories like House Cleaning Service, Commercial Cleaning Service, or Carpet Cleaning Service to stand out from competitors.

• Upload photos of your team on the job (with consent), branded uniforms, cleaning equipment, and before-and-after shots of your work.

• Use the Q&A section to answer common questions (e.g., “Do you bring your own supplies?” or “Do you offer eco-friendly cleaning products?”).

• Share updates like seasonal cleaning promotions, holiday deep-cleaning packages, or tips for keeping homes and offices tidy.

• Highlight specialties such as move-in/move-out cleaning, post-renovation cleaning, or office cleaning contracts.

6. How to Keep Your GBP Fresh & Active

An out-of-date profile can make your cleaning business look like it’s closed for good. Keep it fresh and engaging so customers know you’re ready to serve:

• Share updates with cleaning tips, seasonal offers, or company news.

• Add new photos of your team at work, branded uniforms, or impressive before-and-after results.

• Reply to every review - even the tough ones - to show you value feedback.

• Adjust your opening hours during holidays or special cleaning schedules.

• Link your socials to your GBP for a consistent online presence.

• Check GBP insights to see how customers are discovering and contacting you.

You can do this manually on Google - or save time with scheduling tools that post to Google and your socials all at once. Let’s jump into that next.

7. Manage Google and Social Media Together

Now that you’ve set up your Google Business Profile, it’s time to keep it active and updated. It may feel daunting, but it doesn’t have to be. With the right scheduling tool - like Hookle - you can manage your Google profile and all your socials from one simple, powerful app.

A well-maintained Google Business Profile is one of the easiest ways to attract new customers and build trust locally. By keeping it active, your cleaning business stays visible whenever someone searches for house cleaning, office cleaning, or deep-cleaning services.

With Hookle, you can manage GBP and socials in one easy app

With Hookle, you can connect your Google Business Profile, Facebook, Instagram, and more - and manage everything in one easy app. Schedule posts, get AI-powered content suggestions tailored to your business, and keep your online presence running smoothly without the hassle.

Don’t just take our word for it - try it yourself. Download Hookle free today and see how easy it is to keep your Google Business Profile and social media active, consistent, and working for you.