How to Set Up Google Business Profile for Landscapers (Step-by-Step Guide)

Did you know that 84% of homeowners use Google before choosing a home service provider such as a landscaper? If your business isn’t showing up in those searches, chances are potential customers are calling your competitors instead.

84% of homeowners use Google before choosing a landscaper

A Google Business Profile (GBP) is one of the most powerful - and free - tools to help local customers find and trust your landscaping business. In this quick guide, we’ll walk you through how to set up your GBP step by step, along with optimization tips tailored specifically for landscapers.

And once your profile is live, you can connect it with social media management apps like Hookle to keep your Google and social channels active from one place - saving you time so you can focus on creating beautiful outdoor spaces, not worrying about posts.

Table of Contents

1. What is Google Business Profile?

2. Why GBP Matters for Landscapers

3. What You Need Before You Start

4. Step-by-Step: Setting Up Your Google Business Profile

5. Profile Optimization Tips for Landscapers

6. How to Keep Your GBP Fresh & Active

7. Manage Google and Social Media Together

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1. What is Google Business Profile?

Before we dive into the setup, let’s take a moment to explain what Google Business Profile actually is.

Think of GBP as Google’s free business listing that lets you manage how your landscaping business appears in Search and Maps. For landscapers, that means showing up when someone searches “landscaper near me” - complete with your phone number, working hours, service area, photos, customer reviews, and even updates like seasonal offers or lawn care tips.

Business Profile is landscaper’s digital storefront on Google

Your Business Profile is your digital storefront on Google - helping local customers find you quickly, trust you, and call you when their yard needs expert care.

2. Why GBP Matters for Landscapers

Ohio Green Works is a great example - with a 4.7-star rating, professional project photos, and clear service details, their branded Google Business Profile stands out and builds instant trust.

For most people, the search for a landscaper starts the moment their yard needs attention - and where do they turn first? Google. And it’s no surprise who they’ll choose: the landscaper with strong reviews and up-to-date information.

A complete and optimized Google Business Profile ensures your business shows up in local searches and makes a great first impression when customers need you most.

• Boosts local visibility - Appear when people search “landscaper near me” or look for lawn care and outdoor services in your area.

• Builds trust - Quality project photos, positive reviews, and accurate details reassure customers before they reach out.

• Drives bookings - GBP integrates with Google Maps, making it easy for people to call, message, or get directions instantly.

3. What You Need Before You Start

You’ll set up your profile much faster if you have these details ready:

• Landscaping business name (exactly as you want it displayed)

• Address or service area

• Phone number & website

• Logo and branding assets

• High-quality photos (your team at work, lawn care equipment, branded truck, before-and-after yard transformations, exterior signage)

• List of services (lawn care, tree trimming, garden design, hardscaping, irrigation systems, seasonal cleanups, etc.)

4. Step-by-Step: Setting Up Your Google Business Profile

Follow these simple steps to get your profile up and running. Don’t have a Google Business Profile yet? No worries - it’s free, and you can create one in minutes right here.

1. Go to business.google.com and click “Manage now.”

2. Enter your business name and select your category: Landscaper

3. Add your business location or service area.

4. Enter your contact details.

5. Verify your business (by postcard, phone, or email).

6. Upload your logo and at least 5 photos.

7. Set your opening hours.

Add a keyword-rich description (e.g., “Trusted landscaper in [City] offering lawn care, garden design, tree trimming, hardscaping, and seasonal cleanups.”)

5. Profile Optimization Tips for Landscapers

Once your profile is live, fine-tune it to attract your ideal customers. For example, Reveal Design LLC shines with a 4.9-star rating, professional project photos, clear service details, and strong customer reviews that speak for themselves.

• Set “Landscaper” as your primary category, then add secondary categories like Lawn Care Service, Garden Designer, or Tree Service to stand out from competitors.

• Upload photos of your team on the job (with consent), branded trucks, landscaping equipment, and before-and-after shots of completed projects.

• Use the Q&A section to answer common questions (e.g., “Do you provide free estimates?” or “Do you handle commercial landscaping?”).

• Share updates like seasonal lawn care tips, discounts on fall cleanups, or promotions for garden design services.

• Highlight specialties such as hardscaping, irrigation systems, outdoor lighting, or custom garden design.

6. How to Keep Your GBP Fresh & Active

An out-of-date profile can make your landscaping business look like the yard has been left to grow wild. Keep it fresh and engaging so customers know you’re ready to help:

• Share updates with landscaping tips, seasonal offers, or company news.

• Add new photos of your team on the job, branded trucks, equipment, or before-and-after project shots.

• Reply to every review - even the tough ones - to show you value feedback.

• Adjust your opening hours during holidays or seasonal changes.

• Link your socials to your GBP for a consistent online presence.

• Check GBP insights to see how customers are discovering and contacting you.

You can do this manually on Google - or save time with scheduling tools that post to Google and your socials all at once. Let’s cover that next.

7. Manage Google and Social Media Together

Now that you’ve set up your Google Business Profile, it’s time to keep it alive and thriving. Sounds like a lot of work? Don’t worry - with the right scheduling tool, like Hookle, it’s a walk in the park.

With Hookle, you can manage your Google profile and all your socials in one simple app. Post updates, share photos, get AI-powered content ideas, and keep your online presence looking as fresh as a newly cut lawn.

With Hookle, you can manage GBP and socials in one easy app

A well-maintained GBP is one of the easiest ways to attract new customers and build trust locally. By keeping it active, your landscaping business stays visible whenever someone searches for lawn care, garden design, or seasonal cleanups.

Don’t just take our word for it - try it yourself. Download Hookle free today and see how easy it is to keep your Google Business Profile and social media active, consistent, and working for you.