Updated: Feb 10
Social media is an important marketing channel for small-business owners and entrepreneurs, but it can be challenging to keep up with.
One way to ensure you’re posting consistently is to outline important dates and events for the month
One way to ensure you’re posting consistent, high-quality content is by creating a monthly social media content calendar that outlines important dates and events for the month.
In the article below, we’ve hand-picked some of the key dates to highlight on social media during the month of February 2023. While not exhaustive, this calendar gives you a starting point for blending creativity and strategy while creating your February content.
Overarching Topics for Your February Social Media Content Calendar
Some topics on our February 2023 social media content calendar are date-specific, while others apply anytime during the month of February. Below are some general topics you can use to create social media content throughout the month.
Winter is a tough time of year. You can help people beat the winter blues with encouraging posts that inspire people to get moving, connect with loved ones, and remember that spring is just around the corner.
Topics could include tips for bundling up and getting outdoors, suggestions for shows and movies on popular streaming platforms, and ideas for fun get-togethers like themed dinner parties or game nights.
Obviously, you can create Valentine’s Day on February 14, but you can also create several posts leading up to this day. For example, you can also post updates about any Valentine’s-related promotions, gifts with purchase, gift ideas, or special discounts you’re offering.
Celebrate Black History Month #BlackHistoryMonth
February is Black History Month, and it’s a great time to celebrate the achievements, contributions, culture, and heritage of African Americans.
Throughout your February 2023 social media content calendar, you can highlight such figures on your social pages with a photo or graphic along with some historical facts about the person.
While Chinese New Year begins on January 22, the 16-day celebration doesn’t end until February 5, 2023. It culminates with the Lantern Festival on February 5.
In the first few days of February 2023, the Year of the Rabbit, you can create a couple of posts that highlight fun facts about this holiday. To learn more about Chinese New Year, check out this website.
Date-Specific Posts for February 2023
As for date-specific posts, you have many different possibilities. Below are some of the most popular days that small-business owners and entrepreneurs can celebrate via their social media content calendars.
February 2: Groundhog Day #GroundhogDay
Create a fun post that highlights Punxsutawney Phil’s prediction on whether there will be six more weeks of winter after seeing his shadow during their morning inspection. You can also follow up your post with any updates on when to expect spring to come onto the horizon.
February 4: World Cancer Day #WorldCancerDay
World Cancer Day recognizes cancer survivors and those battling cancer. To make the most of this day, consider highlighting either people you know who have survived or are fighting cancer or some facts about cancer that people might not know.
February 5: National Weatherperson’s Day #NationalWeatherpersonsDay
For National Weatherperson’s Day, share some funny weather puns and jokes along with some advice on how to stay warm through the winter months.
Share some funny weather puns and jokes along with some advice
You can also create a post about how important accurate weather forecasts are to your business or your community or share some photos from past stormy days.
National Send a Card to a Friend Day encourages you to send a card to someone you care about. On this day, people get the chance to express their feelings and show that they care about those around them.
Create a post encouraging your followers to send a card to a friend and make someone’s day.
February 7: Safer Internet Day #SID2023
For Safer Internet Day, create a post that encourages people to think about how they use technology and how it affects their lives. You can also provide information and resources to help people learn how to protect themselves and their children online.
February 9: National Pizza Day #NationalPizzaDay
The love of pizza runs deep, and there’s no better day to celebrate it than National Pizza Day. Post photos of your favorite pizza pies, restaurants, or recipes — and remember, pizza puns like “pizza my heart” are always welcome.
Capitalize on the hype around Super Bowl Sunday with fun, football-related social media content. You don't have to be an NFL fan or have any interest in football whatsoever — it's all about creating content that will resonate with people who are interested in the game.
February 14: Valentine's Day #ValentinesDay
You can create a fun or romantic post to celebrate this special day of love. Focus on creative ideas that relate to your brand and try to be unique. A month or week-long 'special offer' campaign or posts suggesting the best gifts for the occasion from your product range will work great.
Focus on creative ideas that relate to your brand and try to be unique.
For more ideas what to share on the day of love, take a look of these 10 Valentine’s Day Social Media Marketing Tips and Content Ideas for Entrepreneurs.
February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay
On Random Acts of Kindness Day, create posts with ideas of ways that people can show kindness toward others.
Create posts with ideas of ways that people can show kindness
It could mean buying lunch for a stranger, giving $20 to someone in need, or leaving a handwritten note on someone's windshield. Keep it simple, and consider posting your own random acts of kindness.
February 20: President's Day #PresidentsDay
President's Day is a federal holiday observed on the third Monday of February that honors all U.S. presidents. For social content, you can highlight past presidents you admire, create content about leadership, or share any promotional offers you have going on this day.
February 20: World Day of Social Justice #SocialJusticeDay
Create a post about World Day of Social Justice that includes a link to an event website or any relevant content that you want your audience to read.
Post an image with text that promotes the importance of social justice and shares information about how people can get involved in their communities.
February 20: Love Your Pet Day #LoveYourPetDay
Create a post encouraging people to share photos of themselves with their pets. Include photos of your own pets or those of your team members.
Use the hashtag #LoveYourPetDay to find other people who have shared photos that you can like, comment on, and share with your followers as well.
💡 Use Social Media Scheduling Software for Your Content
Photo by Hookle
With so much going on for small businesses and entrepreneurs, it can be hard to find the time to come up with fresh content every day or week. That's where a social media content calendar and social media scheduling software come in handy.
These tools help you plan out and schedule your content in advance
These tools help you plan out and schedule your social media content calendar in advance. They also save time because they automate tasks like posting content at specific times and replying to comments and messages.
Hookle is a social media scheduling software that makes content creation simpler, faster, and more effective for busy small businesses and entrepreneurs. The app is incredibly easy to use, allowing you to plan and schedule posts to multiple social media channels using a monthly calendar view.
If you’re struggling to keep content rolling on your social media pages, download the app and start planning your February content today.