Updated: Feb 9
Powerful advertising starts with research and timing, and you don’t need a huge marketing budget either. Valentine's Day is one of the popular events that offer businesses a lot of gains what comes to marketing and especially marketing on social media.
When is Valentine's Day?
Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14, and in 2023 Valentine's Day occurs on Tuesday.
As an entrepreneur or small business owner, you can create highly engaging content for your social media no matter the size of your following.
To help you do just that, we’ve created a list of 10 content ideas your customers will love this Valentine’s Day. Let’s run through them.
1. Study your main platforms
To reach people, you need content that’s tailored to the platforms they use. If the majority of your audience is on, say, Instagram, you’ll need visual content that fits the site’s different dimensions.
To get in front of your audience, start with understanding the stage
For example, Instagram stories/reels crop media to 1080x1920 pixels, anything too long or wide gets cut out. On Twitter, your posts are limited to 280 characters. Create content with platform restrictions in mind to protect the information you want to get out there.
To get in front of your audience, start with understanding the stage.
2. Curate your most romantic products
Photo by @valentine_day_gifts on Instagram
Content performs best when it matches the mood of real-world audiences, and so do products. Look at your catalog and circle products with the strongest romantic themes. These are your potential bestsellers going into Valentine’s Day.
Don’t go out of your way to offer things you don’t normally sell, you’ll be competing with established businesses that know the model better. Instead, work with the products your brand is built around. After all, that’s what brings in your audience throughout the rest of the year.
3. Appeal to your major demographics
People experience Valentine’s Day differently, and mainstream marketing doesn’t always reflect that diversity. If you want to create content that stands out to your audience, ask yourself: which demographics do my ideal customers share?
Let's use age as an example. If your target audience skews older, a good portion of your customers may be long-time couples. Celebrate them.
Talk about wholesome and inspiring!
Ask how they wish their love was better represented on the most romantic day of the year. You can even offer them a chance to submit their personal stories that you can create posts around. Talk about wholesome and inspiring!
4. Something for the singles
Photo by @alinaswellness_and_massage on Instagram
That said, single people often get pushed aside on Valentine’s Day. While appealing to couples is the norm, doing so exclusively can cut out almost half the population!
A 2019 study by Pew Research Center estimated that 38% of US adults aged 25 to 54 were unpartnered. That’s a big content gap 一 a gap you can fill.
Many single people still enjoy Valentine’s Day. If you can appeal to them, your content can reach even further.
5. Find your most impactful keywords
If you want to make a social media algorithm work for you, you need to feed it quality keywords in the right places. Once, you could just add hashtags on any post, but not anymore. Algorithms have gotten savvier and so have people.
It’s best to weave a small number of keywords throughout your social media
It’s best to weave a small number of keywords throughout your social media. Algorithms don’t rely on hashtags anymore, they search for keywords in the body of your content, the comments section, and even on your bio.
The upside is you need fewer keywords to nudge the algorithm, but you need to spread them out across your social media profile.
Social media content for Valentine’s Day
Thankfully, you don’t have to make all the content in-house. Audiences are happy to help you 一 provided you offer them value in return.
Giveaways are a fantastic way to build engagement in exchange for unique prizes. These prizes can range from products to free membership subscriptions, so long as they’re worthwhile to your customers.
It can be as simple as encouraging customers to post images of them with your product and tag your business. Ask them to include a brief testimonial if it helped them.
7. Unique hashtag
While algorithms don’t favor hashtags as much as they used to, the right tag is still a powerful tool. If you run a social media event 一 like the giveaway example above 一 create a hashtag to promote it with.
If you run a social media event, create a hashtag to promote it with
Every post with the hashtag gets automatically sorted into a single feed. It’s a quick, practical way to organize any contest entries without having to manually sort them. It’s also a way to maximize your campaign’s return on investment (ROI).
As customers generate word of mouth, a unique hashtag funnels new eyes to a central feed that highlights:
Happy customers (social proof)
Your content (without the noise of competing brands)
Your best products (curated for Valentine’s Day)
8. Gift guides
Photo by Instagram
Many people struggle with finding the right gift on Valentine’s Day. Help them with a gift guide that highlights why your products are perfect for them, and anyone they had in mind. A quick post on, say, “top 3 gifts for a first Valentine’s Day together” is perfect.
You can structure a gift guide as a single post, which makes it easier to share in one go. But if you want to spend a little time on each potential gift idea, try a thread!
Threads are unique to Twitter, but if you’re using the platform, they’re an asset. Threads let you upload multiple posts under a single chain, with the first post being the main “hook.”
This adds structure and readability to long-form content. Each post’s engagement counts towards the thread’s overall analytics too, so it’s a great way to maximize the interactions you get.
10. Questionnaires and polls
Photo by @giftguideofficial on Instagram
Sometimes, the most engaging content you can post is a question. Find out what your audience plans on doing on Valentine’s Day, or ask about their favorite memories in previous ones.
Sometimes, the most engaging content you can post is a question
Freshen things up by creating a social media poll, which creates more interactions and offers you deeper insights into your followers.
Make the most of your content and schedule Valentine’s Day post now (with template)
Social media marketing should be simple enough to execute well consistently. We’re here to help you do just that!
Hookle is a social media marketing app that lets you plan, publish, and schedule posts to multiple social media channels from one app. Try it today (with template below) and take your social media marketing to the next level!
Use the template below with all its texts, hashtags and picture with Hookle and share your message directly to the world. You can also encourage your customers to share it onward.