Updated: Dec 2, 2022
Owning a flower shop is great fun. It allows you to create and design striking bouquets for Valentine's, birthdays, weddings, and other celebrations while connecting with nature.
But how do you make sure that your flower business gets optimum sales and website traffic throughout the year? Social media marketing is the answer!
With millions of people online, social media is a powerful channel for flower shop digital marketing. It helps you create a loyal customer base and keep up with the increasing competition. Read on to know what you need to start a social media marketing campaign.
Why Is Social Media Important for Florists?
How to market flowers or how to sell flowers the most efficient way? Flowers market is big so you need to stand out there.
Owning a flower shop and having a team that creates mind-blowing floral arrangements is not enough for running a successful business. You also need to focus on reaching your audience and informing people about your shop and services. In this case, social media comes to the rescue.
Millions of people use social media, and one share can significantly increase your audience
Social media allows you to engage customers with visions of your stunning floral arrangements as a florist. These platforms will enable you to show off your flowers, which can be a great selling point. Further, millions of people use social media, and one share can significantly increase your audience.
How Do Florists Use Social Media?
For more reach and exposure, you need to have a presence on the major social media platforms. However, whatever you post on these platforms makes the real difference.
Some practical ways to use social media platforms include:
Posting flower designs.
Sharing images of your flowers.
Posting gift ideas for occasions.
Sharing special offers and discounts.
Sharing videos of the flower arrangement process.
How Do I Promote My Flower Business Using Social Media and Google Business Profiles?
How you reach your audience is key in social media marketing. Therefore, you should find a way to effectively grow your online presence through social media.
Here are some great ideas:
Link to your floral kiosk website.
Link to informative pages on your webpage.
Include your bio on each page.
Post relevant content.
Additionally, a free Business Profile on Google for your flower shop is a must. This is vital when your customers first search your business online and then decide to visit you (or not to visit). The info on your profile should have correct opening hours, up-to-date address & other info, and beautiful pictures of your flowers. Learn more about Google Business Profile here.
What Social Media Platforms Should Florists Use?
As a florist, you can use numerous social media platforms to inform users about your business and showcase your services. The major platforms include Twitter, Facebook, Instagram, TikTok, and Snapchat.
All the platforms have their perks and can help you maximize your sales. First, however, choose a platform that allows you to take pictures, include links, and write captions about your flowers.
How Many Times Should a Flower Shop Post On Social Media?
If you fail to maintain an active online presence, customers might choose another flower shop. But, posting every other time also leaves your followers overwhelmed and can give you a negative reputation. So how often should you post?
The number of times you post depends on your social media platform. However, it is essential to post at least 1-3 times a week or as often as possible as long as you have good content to share. You can always use social media scheduler apps to plan your content in advance.
How Do Florists Leverage Social Media?
Successful social media marketing might be everything you need for your flower shop to thrive. But, first, you need to carve out enough time and create high-performing content. Lucky for you, here are tips to rock your social media marketing campaign and enjoy high returns on investment.
1. Identify Your Goals
Every smart business practice starts with goal setting, and social media marketing is no exception. Use the SMART goal-setting approach to create a successful foundation for marketing your flower kiosk.
Every smart business practice starts with goal setting, and social media marketing is no exception.
Smart stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
2. Identify Your Audience
Your social media marketing campaign will only be effective when you specifically design the message for your target audience. Understanding your audience helps you develop the content that will engage and interest your targets.
3. Choose the Best Platforms
Understanding your targets will help you identify the platform they use frequently. For example, if you sell flowers directly to customers, Facebook is the safest bet. On the other hand, Instagram, TikTok, and Snapchat might perform the best if you are targeting a younger audience.
If you sell flowers directly to customers, Facebook is the safest bet.
Tip. How to choose the right social media channels for your small business.
4. Build Your Flower Shop Profiles
Photo by Hookle
Setting up a business profile is the most practical step in leveraging social media marketing for florists. The profile should hold your business identity, allow you to advertise, and provide better insights.
Use the same colors, pictures, and branding throughout all your profiles on social media platforms and Google Business profile.
Last but not least, add beautiful pictures and videos of flowers and your boutique in the profile. This is especially important as your customers probably make decisions based on how spectacular flowers and flower sets you show them.
5. Create Relevant Content
You should share relevant information with your audience based on your business profile. As a florist, you can share some flower arrangement ideas, gifts ideas, and trending flower designs to keep your audience in the loop.
6. Deliver Consistently
Consistent nurturing helps your social media marketing initiative to pay off. For instance, you can post relevant industry information and articles to fill your social media calendar. Remember to use above mentioned scheduler apps to plan your content in advance!
However, constantly posting without proper research might turn your audience off.
7. Woo Influencers
Do you know that almost 50% of buyers seek influencer reviews before buying a product? Why? This is because most people tend to trust influencers more. Therefore, find out who the experts are in marketing flower shops. Influencers with interactive followings on social media can do you a big favor.
8. Engage Your Audience
For a successful social media campaign, always find ways to enhance audience engagement.
Always find ways to enhance audience engagement
You can do this by responding to the comments, tagging them in posts, using hashtags, and adding links to your website and blogs.
9. Generate Exposure Through Ad Space
Investing in ad space on social media is one of the best things you can do for your flower shop. The approach increases the number of users interested in your products and contributes to an effective digital marketing strategy.
10. Measure and Optimize Results
Photo by Hookle
In this case, you can set up a dashboard to measure performance against the set objectives. Then, track the key operations to determine your campaign's performance and identify areas that need adjustments.
One handy way is to utilize scheduling apps and the dashboard they offer. Some scheduling apps, such as Hookle, have a simple dashboard that makes it easy to monitor all your social networks and Google presence in one view.
Social media channels are ideal for boosting any business. In the era of advanced technology, you can use it to flourish your flower shop by reaching out to even millions of people. Using the above strategies can generate more online visibility and achieve more growth.
Did this article help you know more about social media marketing tips? Please let us know what you think in the comment section.