Do you own a small business and are looking for clever, simple, and effective ways to boost growth? Then, you should look at social media marketing. In particular, you might want to consider promoting your brand on Instagram.
Why? In 2021, this social media platform has over one billion users worldwide. Millennials, in particular, love to share content and get inspiration from Instagram. And, considering the great buying power that Millennials hold, you should start using this platform to reach out to them.
But how do you go about succeeding as a small business in a crowd of Instagram-savvy competitors? Just read our nine best-kept Instagram secrets in this guide.
1. Start a Business Account
It may sound pretty obvious, but the first step you’ll need to take is create a business account. This should be separate from your personal account (if you have one) as it should exclusively focus on promoting your brand and reaching out to potential customers.
The first step you’ll need to take is create a business account!
Start by downloading the Instagram app for iOS, Android, or Windows. Then, launch the app and click “Sign up”. Here, simply follow the guided steps that will explain how to create a business account from scratch.
2. Draw up a Plan
Well done – you’re in. Now, you need to put on your strategic hat and come up with a plan. How do you intend to use Instagram? Which specific products or services are you considering promoting on this platform, and do you need any help with that?
Try to build what looks like a business plan – only with a social media focus. Remember to include whether you might need to consult with a specialist agency to create or post content, or give you other smart marketing advice.
It might be useful to follow the SMART strategy, when creating your plan. You want your business goals to be:
For example, instead of writing something generic like “Sell lots of products”, try to be as specific as you can, with something along the lines of “Close at least XX sales within the first quarter”.
Similarly, you’ll want your goals to be realistic and achievable, even though you should accept that it may take some time.
3. Define Your Audience and Goals
As we said earlier, more than one billion people around the world use Instagram these days. This, though, shouldn’t mean that you are going to want to reach every single one of them.
Not only would this be impossible, but it also wouldn’t benefit your brand. The wisest thing to do is to narrow down your audience to those exact categories of people that are going to show a real interest in your brand.
This can depend on what type of products or services you offer, as well as your brand identity, tone of voice, and positioning. Zooming into the specific audience you want to address is going to help enormously with content creation and publication.
4. Create Awesome Content
This is one of the most important bits: to be able to stand out as a fresh, attractive, and memorable brand, you need content that is catchy, persuasive, and imaginative.
If you wonder what this type of content looks like on Instagram, you might want to check out some of your most successful competitors. Do they write long or short captions? What type of images do they post, and how often?
Then, you can have a go at crafting some posts yourself. Feeling a bit unsure, or lacking the necessary creative drive? Feel free to reach out to a content marketing expert for insight and practical support.
5. Post Regularly
Now that you have a business account, a plan, and some great content, you are only one step away from another milestone: posting online. You can’t just let your content sit idle for ages – you need to get it out there fast, if you want to stay ahead of more Instagram-savvy rivals.
The easiest and most efficient solution for you is to schedule your posts with social media management tool like Hookle.
Don’t have time to post frequently? Worried that you might simply forget when you are supposed to publish something? The easiest and most efficient solution for you is to schedule your posts with social media management tool like Hookle.
This is a clever and easy way to ensure that you never miss out on any opportunities just because you forgot about sharing great content to your Instagram channel.
6. Craft a Compelling Brand Presentation
Your Instagram bio and image are the two main things that users see about your brand. For this reason, you’ll want to make them as appealing, engaging, and informative as possible.
Choose a brand description that’s simple, concise, but perfectly conveys what you are all about. Complete it with either an image of your logo, or one of your best products.
Looking for some inspiration? A good idea is to check what other brands in your industry are doing. Of course, don’t steal from them, but simply find a compelling way to tell your own story and communicate your own values like other successful companies are doing.
7. Connect with Influencers
Another great idea to boost your visibility on Instagram is collaborate with like-minded individuals. These can be both other businesses, or so-called influencers.