Updated: Mar 20
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Any salon business can be successful if the owner doubles their online marketing efforts. One of the best ways to market online is to use various social media platforms such as Facebook, Instagram, TikTok, and Google Business Profile.
Why Is Social Media Important For Hairdressers?
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Social media marketing enables hairdressers to reach new customers, engage with them, and get feedback.
They can learn about trending hairstyles, market their services, and build customer loyalty. Customers feel valued and appreciated when they openly interact with their stylists online and express their views.
How Hair Salon Owners Use Social Media
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Hair salon owners can use social media in various ways to attract customers. They can post new content about their services, interact with their followers, and learn what their competitors are doing.
Social media platforms like Instagram, Facebook, and Twitter allow hair salon owners to showcase their creativity, expertise, and customer service skills, helping them to stand out in a competitive industry.
How Do I Promote Salon Using Social Media and Google?
Ensure customers can find your salon on Google
Social media can be a lucrative platform for hair salon owners when used correctly. They can promote their content by posting images and videos about their work and running Facebook ads to reach more people.
A Google Business Profile is equally important for hair salons today together with social channels. Make sure your Business Profile is up to date on Google, so customers have a way of reaching you.
Google profile increases visibility, provides important information such as directions to your salon and opening hours, builds trust through positive reviews, and drives website traffic. And you publish posts and run ads on your Google profile the same way as on other social channels.
10 Powerful Social Media Tips
If you’re just starting social media marketing for your hair salon, these tips will help you attract traffic.
1. Post Regularly
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You must post regularly on your social media handles to have a good online presence. Post about your work, especially before-and-after photos of clients. If you post the images, ensure you have great captions to attract people's attention.
You can also post inspirational quotes or memes to show off your sense of humor and make your posts more likable.
It’s also advisable to post videos, as more people like visual content. You can create a video testimonial or shoot while working on customers' hair to attract views.
2. Market on Various Social Media Platforms
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Social media can support your salon's growth only if you focus on the right platforms. Choose the right social media platforms where most of your audience is. You can ask your customers which platforms they spend the most time on and reach them through those.
Currently, most salons prefer Facebook, Instagram, TikTok, and Google Business Profile. You can have all these and manage them through a single app such as Hookle.
3. Repost Your Customer's Posts
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You can sell your work by reposting your customers' posts. Remember, customers are most likely to share a picture of a job well done on their hair. So if they post it, don't hesitate to repost it.
Ask your customers to tag you on their posts
You can ask your customers to tag you on their posts to help market your work to their followers.
Most customers believe in user-generated content because they trust people more than a brand, and it’s a better way of getting more engagement. Reposting also saves time for creating original content while exposing your brand to more audiences.
4. Answer Questions and Comments
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Nothing discourages social media users from a page like ignoring their questions and comments. To avoid this, ensure you follow up on your posts and answer all the questions and comments below them.
Doing this also helps you have an active and interactive social media page setting you apart from the competition. Responding to customers' questions and concerns builds your brand and earns your salon a good online reputation. It’s a wonderful way to engage customers and get them to become loyal customers.
5. Make Good Use of Your Geography
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Even though social media is borderless, having a boundary is best. Having a huge following on social media with less focus on those around is like doing zero work. Local customers are easier to attract and are much more loyal than those coming from far from your location.
Focus on getting clients from within your salon to get good revenue. You can pin your location on your posts to give customers easy work of finding you.
Also, remember to set up your Google Business Profile mentioned above and keep it up to date.
6. Show Off Your Hairdressers Team
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You can market your salon on social media through your team. Post a picture of the team while at work to convince customers you are dedicated to giving them the best. Posting about your team also helps clients relate quickly if they find it difficult to do so with you.
Post a picture of the team while at work
Sharing a photo of your teammates and giving a short biography about each is a great marketing tactic. For example, you can list each hairstylist's specialization to create a welcoming atmosphere for new clients.
7. Introduce Giveaways and Competitions
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Everyone loves gifts, and it's a better way to show your customers you value them. You can introduce giveaways to deserving customers to win their trust.
Alternatively, run a competition on your social media page and give the winner free treatment. The giveaways attract more followers and sales.
8. Have Creative Captions
Create smart content with Hookle AI
Your captions can sell your work easily to different people. Focus on creating unique and engaging captions that leave your audience curious about your salon.
A really easy way is to let Hookle AI create captions for you
A really easy way is to let Hookle AI generate creative captions for you. This is a massive time saver as you don't have to think about ideas yourself - instead, you get them with a click of a button.
The good thing about social media is that your captions don't have to be serious all the time. So tease your audience and be funny with your captions to win them over.
9. Have a Call to Action
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Tell your customers what to do after reading your posts with a call to action. You can have a section reminding your customers to book an appointment for their hair.
Create a link to enable your customers to book easier and faster. Alternatively, you can use an app to manage your salon's online booking system.
10. Post High-quality Videos and Photos
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Customers are visual people. You can attract them to your social media posts and salon with great photos and videos.
Produce high-quality videos and photos using the right equipment and edit them well. You can invest in a creative production team to help you capture your work in the salon and post it online with great captions.
Market your salon on various social media platforms through scheduler apps like Hookle and reach more audiences. Post unique content to attract traffic to your page and convince prospects to be loyal customers.
Remember to pin your location and focus on user-generated content to increase brand awareness and have a good online presence.
Get started today by downloading your Hookle App to help you on the way!