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Tune Into Success: Top 11 Social Media Tips for Music and Record Shops


Photo by Sophia Pan via Canva



As entrepreneurs, running a music store isn't easy, especially in today's digital age. But no worries - we've got your back. We are all about helping small business music shops like yours thrive in the online world.

Get ready to rock with our top 11 social media marketing tips designed specifically for music and vinyl stores.

Whether you're a vinyl virtuoso or a CD connoisseur, we've got the strategies you need to turn those digital clicks into real-world sales. Let's dive in and make some noise!

1. Get Groovy with Your Audience


Alright, first things first – you gotta know who’s rocking out to your beat. And no, it’s not just about their age or where they’re at. Dive deep into the nitty-gritty of your audience’s vibe.

What tunes make their hearts sing? When are they most likely to be scrolling through their feeds, double-tapping on all things music-related? Understanding your audience helps you tailor your content like a finely tuned guitar solo – hitting all the right chords.

Grimey’s New & Preloved Music Nashville knows what their audience wants, this is why their Facebook page is all about interesting music they love.

2. Use Google Business Profile


Google Business Profile boosts your record shop's visibility to local vinyl enthusiasts searching for new tunes. If someone in Dallas looks up 'record shop in Dallas' your shop could land in the prime 'map pack' spot, making it simple for customers to call or visit your website. Just like Black Cat Records 'N' Comics above located in Dallas.

Keep your customers in the loop with regular updates on your Google Business Profile, similar to how you manage social media posts. This strategy keeps your profile engaging, showcasing your latest vinyl arrivals and events, just like renowned record stores do.

Getting started is a breeze, and free of charge. Head to the Google Business Profile website, input your details, and you're set. This effortless action can significantly enhance your shop