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Sparkling Success: Top Social Media Marketing Tips for Your Diamond and Jewelry Shops


Photo by Pixelshot via Instagram



You work hard to craft the fine details of every piece of jewelry you produce or sell in your small diamond and jewelry shop. You expect that this hard-working, highly selective service would speak for itself. In a digital world, though, you need to get social. As a small business, your audience could be global if you create a strong social media strategy.

To help you, we have 10 strategies that allow you to create a solid level of social media marketing that will enhance your diamond and jewelry shop, giving you access to new customers and brand-building power you just cannot get in any other way.

1. Use Google Business Profile


This is by far the first and most important step to take. It is a free service from Google that allows you to get your shop listed in the search engines. Whenever someone local to you searches for a jewelry or diamond shop, your location's name, address, and other details show up right at the top of the search engine results page. People can see, click, and visit in moments.

To create a Google Business Profile is by far the first and most important step to take

Moreover, you can keep your customers informed by publishing business updates directly on your Google Business Profile, similar to social media posts. This approach helps maintain an up-to-date and inviting profile, packed with useful information, just like NightRider Jewelry above.

Signing up is quick and simple. Just visit the Google Business Profile website, enter your details, and you're set. This small effort can have a significant impact. For guidance on maximizing your Google Business Profile's benefits, refer to our blog, Getting the Most Out of Google Business Profile.

2. Create Brand-Specific Social Media Pages


You need a good-looking, on-brand social media page on the main channels, including Facebook, Instagram, and TikTok. Ensure they are filled with fantastic content (more on that in a moment).

Above is a great an example: Jooel is a small jewelry company noted for its stunning, elegant social media pages. They offer professionally designed photo shoots that are beautiful pieces of art themselves. Create pages that directly reflect your business.