Top 8 Social Media Tips to Promote Your Photography Studio Locally
- Hookle
- May 29
- 5 min read

Table of Contents
Bonus Tip: Manage All Your Socials in One App
Promoting your photography studio on social media isn’t just about sharing pretty pictures - it’s about strategically connecting with local clients who need your services. Whether you specialize in weddings, portraits, real estate, or pet photography, social media can be a powerful (and affordable) way to get discovered in your local area.
Promoting your studio is about connecting with local clients who need your services
In this blog, you’ll discover practical social media marketing tips designed to help you attract more local customers to your photography business.
But before we dive in, let’s quickly walk through the basics.
What is Social Media Marketing for Photography Studios?
Social media marketing for photographers involves using platforms like Instagram, Facebook, and TikTok to showcase your work, attract potential clients, and build a community around your brand. It’s about turning your images into engagement, bookings, and word-of-mouth referrals in your city or neighborhood.
This includes everything from profile optimization and visual branding to strategic posting, ad campaigns, and interacting with your audience. For local studios, the goal is clear: get seen by people in your area who need professional photography.
What Platforms Are Best for Photography Studios?
Choosing the right platforms can make a big difference in how you attract local clients. For photography studios, Instagram is essential. Its visual nature makes it perfect for showcasing your work and using local hashtags to boost discoverability.
Facebook is great for building trust through reviews, joining local groups, and running targeted ads. It’s a strong platform for community engagement. TikTok works well for sharing short behind-the-scenes clips, editing tips, or fun moments that show your personality and creative process.
Pinterest is especially useful if you shoot weddings or styled portraits, as many people use it for event planning and inspiration. Google Business Profile is a vital to get found on Google Search and Maps. Keeping it updated with your latest work and details helps you show up in local searches.
8 Simple Tips to Grow Your Studio Online
Here are practical, down-to-earth tips designed specifically for photo studios to help you build your online presence, connect meaningfully with your audience, and keep the momentum going. Let’s dive in!
1. Share Behind-the-Scenes Content
Studio Bryce Thompson, a NYC-based photographer, shares a behind-the-scenes glimpse in this 20-second clip - showcasing the energy and setup on set.
Show how you work! Short clips of your shoot setup, editing flow, or candid moments with clients build trust and highlight your professionalism in action.
2. Highlight Client Testimonials
Julie King Photo nails it with this “Testimonial Tuesday” clip - featuring a glowing review from a recent headshot session. Authentic, simple, and effective.
Turn positive reviews into visuals!
Turn positive reviews into visuals. Share quotes or screenshots from happy clients to boost credibility and make your photography studio feel more trustworthy and relatable.
3. Use Local Hashtags

IMSpaces, an event and photo space in Texas, shared their post strategically using local hashtags like #TexasPhotographer and #PhotoStudioTexas to connect with nearby clients.
Think beyond just #photographer. Use hashtags that reflect your location and specialty - like #NewYorkPhotographer or #LondonWeddingPhotos - to show up in local searches and attract the right audience in your area.
4. Introduce Your Team
Studio B Portraits, a luxury photography studio based in Seattle, nails it with a TikTok-style team introduction. In one quick, engaging clip, they not only present their friendly team but also demonstrate how they guide clients through posing.
Presenting your team builds connection
Presenting your team builds connection. Showcasing the people behind the camera helps humanize your brand and makes potential clients feel more at ease before they ever step into your studio.
5. Post Before-and-After Edits
PH Pics Photography does a great job in this TikTok clip, highlighting a stunning before-and-after transformation. A solid example of showing editing skills in action.
People love transformations
People love transformations. Share before-and-after edits to showcase how your style and expertise elevate each photo - it's engaging and proves your value instantly.
6. Use Google Business Profile

Your Google Business Profile is often the first thing potential clients see - make it count! A polished profile helps locals quickly find, trust, and choose your photography studio.
Make sure your profile includes clear business hours, contact details, links to your socials, and stunning samples of your recent work. Highlight what makes your studio unique - whether it’s fast turnaround times, creative shoots, or top-rated client service.
Post updates and encourage reviews from happy clients
Ask satisfied customers to leave reviews, and keep your profile fresh with updates, promotions, or seasonal shoot ideas. With tools like Hookle, you can easily manage both your Google profile and social media in one place.
Haven’t set up your Google Business Profile yet? It’s free, easy, and a powerful way to get discovered by local clients. Start here!
7. Stay Consistent

Consistency is key to staying top of mind with local clients. Regular posting helps build trust and keeps your studio visible - making it more likely people will think of you when they need a photographer.
Regular posting helps build trust and keeps your studio visible
Create a simple content calendar with what and when you’ll post - like recent shoots, behind-the-scenes moments, photography tips, or client highlights. Staying consistent doesn’t mean posting every day - it just means showing up regularly.
Want to stay consistent without the stress? Use scheduling tools like Hookle (shown above) to plan posts in advance, so you can focus more on shooting and editing - and less on managing different platforms!
8. Showcase Your Studio Space
GirlStyle Singapore does a great job promoting their self-photo studio by walking viewers through the rental process in a quick, engaging clip. This gives a clear idea of what to expect and makes the experience feel approachable and professional.
Showing your studio builds trust
Showing your studio builds trust. Whether it's a short video tour, setup time-lapse, or a day-in-the-life reel, giving a glimpse of your space helps clients feel more comfortable and ready to book.
Manage All Your Socials in One App
Maintaining a consistent and professional presence across multiple social media channels can be time-consuming - especially when you're busy shooting, editing, and managing client bookings. That’s where social media management apps like Hookle come in.
Hookle is built for busy studio owners like you
This simple yet powerful mobile app helps you create, schedule, and publish content across all your social platforms - including your Google Business Profile - from one place. Hookle also provides smart post ideas, performance tracking, and easy-to-use AI support to make your social media marketing more authentic, faster, and stress-free.
Don’t just take our word for it - try it yourself. Download Hookle for free today and take the stress out of social media while confidently growing your photography business.