Updated: Jan 26, 2022
As a New Year kicks off, January is always the month for new beginnings – to set fresh goals and fulfill resolutions for success! Every business has this in mind, but most importantly, your customers.
This opens a great opportunity for small businesses to engage and relate with their audience on social media. As your customers focus on their goals, you want to be able to hone on what they’re aiming for, find a point of relatability, and show them that you care.
January is always the month for new beginnings – to set fresh goals and fulfill resolutions for success!
The easiest way to take this sort of initiative on social media is by engaging with customers during important (or just plain fun) holidays. Social media holidays give your business a chance to post on your channels, spread awareness, celebrate something with your audience, but also convey something fun and genuine with your customers – which could ultimately boost your social capital along the way.
No matter how you choose to engage with your audience, make sure to stay true to your brand’s voice so you don’t come off as “sales-y”.
Here are some content ideas for January 2022 that you can start planning around for your social media content!
Quick Tip: Try to include an image or video with your holiday posts whenever you can, but keep it natural – don’t force it.
These are the more major holidays that you can create social posts to garner some engagement from your customers/audience:
January 1st: New Year’s Day #NewYearsDay
January 17th: Martin Luther King Jr. Day #MLKDay
January 26th: Australia Day #AustraliaDay
Depending on the type of audience that follows you on social, these are a few religious holidays to keep in mind.
Be mindful of your messaging when it comes to religion - sensitivity can’t be emphasized enough.
January 1st: St. Basil's Day #SaintBasilsDay
January 6th: Epiphany (Christian) #Epiphany
January 7th: Orthodox Christmas Day (Orthodox) #OrthodoxChristmas
January 14th: Orthodox New Year (Orthodox) #OrthodoxNewYear
January 17th: Tu B'Shevat (Jewish) #NewYearForTrees
Holidays Perfect for Businesses
The list of holidays below can lead to some meaningful, fun engagements if you’re a small business. Many of these holidays are about acknowledging your employees, highlighting certain goals and activities like accomplishing your dreams, cleaning your desk, etc.
They’re a great opening for businesses to interact with their audience organically – and you can still find a way to steer the post to a specific offer or a landing page.
January 1st: Global Family Day #GlobalFamilyDay
January 1st: World Day of Peace #WorldDayOfPeace
January 2nd: National Personal Trainer Awareness Day #PersonalTrainerAwarenessDay
January 3rd: National Thank God It’s Monday Day #ThankGodItsMondayDay
January 11th: Shop for Travel Day #ShopForTravelDay
January 12th: National Pharmacist Day #NationalPharmacistDay
January 13th: Make Your Dreams Come True Day #MakeYourDreamsComeTrueDay
January 13th: National Clean Off Your Desk Day #CleanOffYourDeskDay
January 14th: Organize Your Home Day #OrganizeYourHomeDay
January 20th: Get to Know Your Customers Day #GetToKnowYourCustomersDay
January 21st: National Hugging Day #NationalHuggingDay
January 22nd: Celebration of Life Day #CelebrationOfLifeDay
January 24th: Community Manager Appreciation Day #CommunityManagerAppreciationDay
January 24th: National Compliment Day #NationalComplimentDay
January 25th: Plan for Vacation Day #PlanForVacation
January 26th: National Spouses Day #NationalSpousesDay
January 28th: National Have Fun At Work Day #FunAtWorkDay
Good Ol’ Fun Holiday Opportunities
These holidays lean more toward the lighthearted, fun side of social content. Feel free to be as creative as you want when writing posts for these holidays. Don’t worry too much about what your “call to action” is.
Feel free to be as creative as you want when writing posts for these holidays.
January 1st: National Bloody Mary Day #NationalBloodyMaryDay
January 1st: National Hangover Day #NationalHangOverDay
January 2nd: National Buffet Day #NationalBuffetDay
January 2nd: National Cream Puff Day #NationalCreamPuffDay
January 2nd: World Introvert Day #Introvert
January 3rd: Festival of Sleep Day #FestivalOfSleepDay
January 4th: National Spaghetti Day #NationalSpaghettiDay
January 4th: National Trivia Day #NationalTriviaDay
January 5th: National Bird Day #NationalBirdDay
January 5th: National Whipped Cream Day #WhippedCreamDay
January 6th: National Bean Day #NationalBeanDay
January 6th: National Cuddle Up Day #NationalCuddleUpDay
January 6th: National Shortbread Day #NationalShortbreadDay
January 7th: Old Rock Day #OldRockDay
January 9th: Word Nerd Day #WordNerdDay
January 11th: National Hot Toddy Day #HotToddyDay
January 11th: National Milk Day #NationalMilkDay
January 12th: National Curried Chicken Day #CurriedChickenDay
January 13th: National Sticker Day #NationalStickerDay
January 15th: National Bagel Day #NationalBagelDay
January 15th: National Hat Day #NationalHatDay
January 16th: National Nothing Day #NothingDay
January 18th: National Thesaurus Day #NationalThesaurusDay
January 20th: National Cheese Lover’s Day #CheeseLoversDay
January 23rd: National Pie Day #NationalPieDay
January 29th: National Puzzle Day #NationalPuzzleDay
January 31st: National Inspire Your Heart With Art Day #InspireYourHeartWithArtDay
Holidays Around STEM
If your business focuses around STEM (Science, Technology, Engineering, and Math.) or the tech industry in general, it’s good to keep these holidays on your radar.
January 2nd: National Science Fiction Day #ScienceFictionDay
January 6th: National Technology Day #TechnologyDay
January 17th: Kid Inventors' Day #KidInventorsDay
January 28th: Data Privacy Day #DataPrivacyDay
Observances for Those in the Health Industry
If you work within health services, creating a social post, blog series, or activation around these monthly observances is a great way to boost your digital clout.
Cervical Health Awareness Month #CervicalCancer
National Bath Safety Month #safety
Thyroid Awareness Month #thyroid
Holidays That Tie into Your ESG Goals
If you want to put a spotlight on your business’ positive impact in your community, or if you simply want to raise your company’s profile around ESG (Environmental, Social, and Governance), creating content around these holidays can help you do just that.
January 9th: National Law Enforcement Appreciation Day (LEAD) #LEAD
January 10th: National Cut Your Energy Costs Day #CutYourEnergyCostsDay
January 10th: National Save The Eagles Day #SaveTheEaglesDay
January 11th: National Human Trafficking Awareness Day #HumanTraffickingAwarenessDay
A Helping Hand in Scheduling Your Social Content
There’s so much to prioritize when starting a brand new year that building out a content calendar and scheduling posts for an entire month can feel overwhelming!
That’s why you need the right tools to make these tedious tasks easy-to-manage, with a platform that’s easy-to-use. That way you have more time to focus on bigger goals for your growth and success!
Make your social media resolution and start the New Year strong with Hookle, a seamless and efficient social content scheduling tool.