top of page

January 2022 Social Media Content Calendar Ideas

Updated: Jan 26, 2022


As a New Year kicks off, January is always the month for new beginnings – to set fresh goals and fulfill resolutions for success! Every business has this in mind, but most importantly, your customers.

This opens a great opportunity for small businesses to engage and relate with their audience on social media. As your customers focus on their goals, you want to be able to hone on what they’re aiming for, find a point of relatability, and show them that you care.

January is always the month for new beginnings – to set fresh goals and fulfill resolutions for success!

The easiest way to take this sort of initiative on social media is by engaging with customers during important (or just plain fun) holidays. Social media holidays give your business a chance to post on your channels, spread awareness, celebrate something with your audience, but also convey something fun and genuine with your customers – which could ultimately boost your social capital along the way.


No matter how you choose to engage with your audience, make sure to stay true to your brand’s voice so you don’t come off as “sales-y”.


Here are some content ideas for January 2022 that you can start planning around for your social media content!


Quick Tip: Try to include an image or video with your holiday posts whenever you can, but keep it natural – don’t force it.


Public Holidays

These are the more major holidays that you can create social posts to garner some engagement from your customers/audience:


January 1st: New Year’s Day #NewYearsDay


January 17th: Martin Luther King Jr. Day #MLKDay


January 26th: Australia Day #AustraliaDay


Religious Holidays

Social media calendar January 2022 - religious holidays

Depending on the type of audience that follows you on social, these are a few religious holidays to keep in mind.


Be mindful of your messaging when it comes to religion - sensitivity can’t be emphasized enough.


January 1st: St. Basil's Day #SaintBasilsDay


January 6th: Epiphany (Christian) #Epiphany


January 7th: Orthodox Christmas Day (Orthodox) #OrthodoxChristmas


January 14th: Orthodox New Year (Orthodox) #OrthodoxNewYear


January 17th: Tu B'Shevat (Jewish) #NewYearForTrees


Holidays Perfect for Businesses

Social media calendar January 2022 - perfect holidays for small business

Photo by Firmbee.com on Unsplash


The list of holidays below can lead to some meaningful, fun engagements if you’re a small business. Many of these holidays are about acknowledging your employees, highlighting certain goals and activities like accomplishing your dreams, cleaning your desk, etc.


They’re a great opening for businesses to interact with their audience organically – and you can still find a way to steer the post to a specific offer or a landing page.


January 1st: Global Family Day #GlobalFamilyDay


January 1st: World Day of Peace #WorldDayOfPeace


January 2nd: National Personal Trainer Awareness Day #PersonalTrainerAwarenessDay


January 3rd: National Thank God It’s Monday Day #ThankGodItsMondayDay


January 11th: Shop for Travel Day #ShopForTravelDay


January 12th: National Pharmacist Day #NationalPharmacistDay


January 13th: Make Your Dreams Come True Day #MakeYourDreamsComeTrueDay


January 13th: National Clean Off Your Desk Day #CleanOffYourDeskDay


January 14th: Organize Your Home Day #OrganizeYourHomeDay


January 20th: Get to Know Your Customers Day #GetToKnowYourCustomersDay


January 21st: National Hugging Day #NationalHuggingDay


January 22nd: Celebration of Life Day #CelebrationOfLifeDay


January 24th: Community Manager Appreciation Day #CommunityManagerAppreciationDay


January 24th: National Compliment Day #NationalComplimentDay


January 25th: Plan for Vacation Day #PlanForVacation


January 26th: National Spouses Day #NationalSpousesDay


January 28th: National Have Fun At Work Day #FunAtWorkDay


Good Ol’ Fun Holiday Opportunities

Social media calendar January 2022 - good and fun holiday themes

These holidays lean more toward the lighthearted, fun side of social content. Feel free to be as creative as you want when writing posts for these holidays. Don’t worry too much about what your “call to action” is.

Feel free to be as creative as you want when writing posts for these holidays.

January 1st: National Bloody Mary Day #NationalBloodyMaryDay


January 1st: National Hangover Day #NationalHangOverDay


January 2nd: National Buffet Day #NationalBuffetDay


January 2nd: National Cream Puff Day #NationalCreamPuffDay


January 2nd: World Introvert Day #Introvert


January 3rd: Festival of Sleep Day #FestivalOfSleepDay


January 4th: National Spaghetti Day #NationalSpaghettiDay


January 4th: National Trivia Day #NationalTriviaDay


January 5th: National Bird Day #NationalBirdDay


January 5th: National Whipped Cream Day #WhippedCreamDay


January 6th: National Bean Day #NationalBeanDay


January 6th: National Cuddle Up Day #NationalCuddleUpDay


January 6th: National Shortbread Day #NationalShortbreadDay


January 7th: Old Rock Day #OldRockDay


January 9th: Word Nerd Day #WordNerdDay


January 11th: National Hot Toddy Day #HotToddyDay


January 11th: National Milk Day #NationalMilkDay


January 12th: National Curried Chicken Day #CurriedChickenDay


January 13th: National Sticker Day #NationalStickerDay


January 15th: National Bagel Day #NationalBagelDay


January 15th: National Hat Day #NationalHatDay


January 16th: National Nothing Day #NothingDay


January 18th: National Thesaurus Day #NationalThesaurusDay


January 20th: National Cheese Lover’s Day #CheeseLoversDay


January 23rd: National Pie Day #NationalPieDay


January 29th: National Puzzle Day #NationalPuzzleDay


January 31st: National Inspire Your Heart With Art Day #InspireYourHeartWithArtDay


Holidays Around STEM

If your business focuses around STEM (Science, Technology, Engineering, and Math.) or the tech industry in general, it’s good to keep these holidays on your radar.


January 2nd: National Science Fiction Day #ScienceFictionDay


January 6th: National Technology Day #TechnologyDay


January 17th: Kid Inventors' Day #KidInventorsDay


January 28th: Data Privacy Day #DataPrivacyDay


Observances for Those in the Health Industry

Social media calendar January 2022 - for health industry

If you work within health services, creating a social post, blog series, or activation around these monthly observances is a great way to boost your digital clout.


Cervical Health Awareness Month #CervicalCancer


National Bath Safety Month #safety


National Blood Donor Month #NationalBloodDonorMonth #BloodDonation


Thyroid Awareness Month #thyroid


Holidays That Tie into Your ESG Goals

If you want to put a spotlight on your business’ positive impact in your community, or if you simply want to raise your company’s profile around ESG (Environmental, Social, and Governance), creating content around these holidays can help you do just that.


January 9th: National Law Enforcement Appreciation Day (LEAD) #LEAD


January 10th: National Cut Your Energy Costs Day #CutYourEnergyCostsDay


January 10th: National Save The Eagles Day #SaveTheEaglesDay


January 11th: National Human Trafficking Awareness Day #HumanTraffickingAwarenessDay


A Helping Hand in Scheduling Your Social Content

There’s so much to prioritize when starting a brand new year that building out a content calendar and scheduling posts for an entire month can feel overwhelming!


That’s why you need the right tools to make these tedious tasks easy-to-manage, with a platform that’s easy-to-use. That way you have more time to focus on bigger goals for your growth and success!


Make your social media resolution and start the New Year strong with Hookle, a seamless and efficient social content scheduling tool.


Comments


Popular topics

Search related topics

Hookle-social-media-assistant-in-your-pocket-banner-blog_edited.jpg

Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

vippng_edited (3).png
Download Hookle Google Play

Recent posts

Email automation pics 1200x1000 (1200 × 1000 px) (12)_edited.jpg
vippng_edited (3).png
Download Hookle Google Play

Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

Social media marketing in your pocket.

Download Hookle and get started for free.

Download Hookle Google Play
vippng_edited (3).png
bottom of page