Creating great social media content can be very demanding and time-consuming. Learning to use drafts can make this process much more convenient, freeing you from the need to craft your social media posts from start to finish in one go.
Here are five great tips on how to utilize drafts to make your social media content creation easier and more flexible.
1. Save photos and videos as you go
Social media management tools like Hookle let you save images and videos as draft posts.
Best photos are often taken spontaneously - from behind the scenes, at busy events, and in other situations where you might not have time to turn them into posts right away.
When you snap a great photo or capture a nice video clip for your social channels, save it on the go as a draft to publish later
When you snap a great photo or capture a nice video clip for your social channels, save it on the go as a draft to publish later. You can also save several photos under the same draft, and when you have time to finalize the post, you can choose the image or set of images that works best.
2. Collect content using share
Sharing is an amazing feature to create relevant social media content quickly. Today, almost anything can be shared on mobile - links, articles, images, and so on.
If you come across content you think is interesting for your followers, you might want to save that as a draft. Many scheduling apps have a sharing feature that lets you directly create a draft from any content you find.
If you come across content you think is interesting for your followers, you might want to save that as a draft
A great practice is to collect interesting content to your draft folder along the month. You can then dedicate a day at the end of the month to finalize the drafts into posts that you can schedule to be published over the following month.
3. Schedule drafts in calendar
Many social media scheduling tools, such as Hookle, have a convenient calendar feature that allows you to schedule drafts for future posting. This is handy as you can plan all your month's social media content without needing to finalize the posts beforehand.
You can save as drafts normal short posts, articles, images, or videos, and see how your publishing schedule looks. Then, you can edit or reschedule these posts to ensure a consistent social media presence over the coming weeks.
4. Use drafts in teamwork
Drafts can make collaboration in social media content creation more convenient. You can, for example, create a draft post that someone else in your team finalizes or have a colleague double-check your post before it goes live.
You can also use drafts if you're managing social media on behalf of someone else, such as a client
You can also use drafts if you're managing social media on behalf of someone else, such as a client - you can either draft a post for them to approve, or create a post from a draft they have saved.
5. Utilize image services
Coming up with unique content for a whole month or year can be exhausting. Image services allow you to easily find creative ideas and visual content for your social media posts.
For example, Unsplash offers you millions of images for completely free use. You can spend a few minutes browsing the service for inspiring images to save as drafts, and turn them into posts when you have more time.
Unsplash is integrated in Hookle, so it's handy to use for drafting your visual content.
In sum, drafts are a powerful tool that can help you keep your social channels fresh. The way you use them of course depends on you and your business, but the above tips should be helpful in finding a way to create social media content that works for you.