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April 2022 Social Media Content Calendar for Small Businesses


April 2022 Social Media Content Calendar for Small Businesses

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As a small business owner, it's crucial to leverage the power of social media to market your products and services, and to build relationships with clients.


Not only does social media expand your reach to current clients, prospective buyers, and anyone else who may be interested in what you’re advertising, but social media marketing can be an impactful and productive way to build your brand.


One of the most popular ways to do this is by building a following on multiple platforms, and managing said platforms with a social media content calendar for your small business.

As a small business owner, it's crucial to leverage the power of social media to market your products and services

Read on to learn why you shouldn’t miss out on using a social media content calendar as a small business owner in April 2022!


1. What is a Social Media Content Calendar?

A social media content calendar is a visual representation of all posts, images, captions, and other relevant content that are designed with the intention of being posted to any number of social media platforms.


Whether you want to offer holiday deals or keep track of what you post and when, a social media content calendar is a great opportunity to take the pressure off of posting and stick to a strategy that will allow you to better leverage your business offers.


The ideas of a social media content calendar may seem foreign to those who are not in the social media advertising space, so we’ll give you an example.


Consider Valentine's Day, occurring on February 14th. This national holiday is an opportunity to celebrate love, and gives you a reason to post – and you can tie in a special offer, just like the pros do! If you're curious about using a content calendar for your small business, check out the information below.


2. Why Should Small Business Owners Use Content Calendars?

Content calendars can be productive for any kind of business, but small business owners are some of the few that can truly leverage the power of this tool to raise their sales and improve their relationships with customers.


Not only does a content calendar help you keep track of what's being posted and where, but it gives you the opportunity to celebrate various holidays or observance days and tie them back to what your small business offers.


3. How Do I Create A Content Calendar?

To create an April social media content calendar for 2022, start by finding a planning platform that supports The number of social media accounts you use regularly.


As you probably know, many entrepreneurs are extremely busy people and struggle to keep track of the million and one things they need to do each day.


Using a scheduling tools, such as Hookle, can help alleviate some of that pressure by keeping track of your schedule postings. Many of these tools even feature automatic posting Hookle including!

Using a scheduling tools, such as Hookle, can help alleviate some of that pressure by keeping track of your schedule postings.

For example, if you are consistently posting to Instagram and Facebook, you can use the app Later to visually layout, schedule, and auto-post to both platforms. Hookle is another option for social media scheduling, which has even more compatible platforms.


When you have your platform in place, begin to drum up content based around your small business goals for the month at hand and see if you can tie any of your promotions to national holidays. You can find information on observance days with resources like Checkiday.com, NationalToday.com, and TimeAndDate.com.


4. What Can I Highlight on My Content Calendar?

The Full April 2022 Social Media Content Calendar - What to Highlight on Content Calendar

Photo by WTFast on Unsplash


You can keep track of projects, product releases, media interviews, and other relevant information in a content calendar. For example, April is home to many religious holidays like Good Friday, Holy Saturday and Easter Sunday. Small businesses that sell religious literature or spiritual Goods might benefit from including these holidays in their social media content.


Keep track of national holidays, observance days and other relevant events and happenings in your area and industry. These can be especially helpful when you're trying to create t