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10 Steps To Start Your Own Social Media Marketing Agency

Updated: Apr 15, 2023


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With over 4.5 billion people using social media, it's no surprise that you're interested in starting your own social media marketing agency—and for good reason!

With 4.5 billion people using social media is a good reason to start a social media marketing agency

After all, social media is the most popular marketing channel by far, and it continues to dominate—especially with platforms like Tiktok and Instagram leading the way.


Are you ready to start your own social media marketing agency? Well, we've got the scoop on how to do it. Let's dive in!


First, Why Start A Social Media Marketing Agency?

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As more and more entrepreneurs and business owners invest in social media platforms to attract new customers, the demand for experts who can help build those relationships is growing.


If you're a natural-born communicator who loves helping people, now is the perfect time to start a social media agency!


What skills and tools do I need for my agency?

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So If you're a natural-born communicator, you already have the most important skill! However, here are a few tools and skills you might need for the job:

  • A solid understanding of social media platforms and how they work

  • The ability to manage multiple clients at once

  • A passion for helping people and building relationships

  • The ability to keep up with the latest trends and best practices in social media

  • The capacity to work with a team but also independently

  • A portfolio of successful campaigns that you can show off to potential clients (or a list of testimonials)

Social media is here to stay and will only continue to grow in significance.


Because people carry phones with them everywhere they go, social networks are the most effective way for a business or organization to reach its audience on a daily basis—and that's not changing anytime soon!


10 Steps To Start Your Own Agency

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Yes, social media has taken over, and everyone wants to get in on it. As such, more people are starting their own social media marketing agencies.


But what exactly does it take to create your own agency? Below are nine steps to follow as you begin building your business.


1. Define Your Niche Market

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The first step in starting your own social media marketing agency is to define your niche market. This will help you decide what types of clients you want to work with, while also ensuring that they're a good fit for you and your skillsets.


Whether you work exclusively with coffee shops or tech startups specializing in digital products and services, narrowing down your niche will help build up a strong reputation within the industry.


2. Plan and Structure Your Business

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Planning ahead will allow you to make better decisions when it comes time to structure your company and determine how much money should go into each aspect of the business (advertising, tools, etc.).

Planning ahead will allow you to make better decisions

This will also help with project management later on down the line, as well as keeping track of finances during tax season!


3. Select the Services You Can Offer

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Social media marketing agencies market themselves in various ways. Some focus on content creation, while others specialize in ad creation or even influencer marketing. When you're just starting out, it's best not to try and do everything at once.


Instead, focus on offering one or two core services that are easy for you to provide and can help your clients get started right away.


4. Determine Pricing & Packages

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It's essential to price your services competitively. If you're offering a unique and high-quality service, consider charging more for it.

Remember to keep your packages simple and easy to understand

However, if you're competing with other professionals who provide similar services, lowering your rates may be necessary to gain your first clients. Remember to keep your packages simple and easy to understand—you don't want to overwhelm your clients with too many options.


5. Develop Your Own Social Media Presence

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Developing your own social media presence will set you apart from other agencies and make it easier for clients to find you. You can start by creating a LinkedIn profile, then use it as the basis for your other profiles.

Developing your own social media presence will set you apart from other agencies

Also, stay active on social media and in the blogosphere, so potential clients can easily find helpful information about your company when they search for information online.


6. Launching Your Social Media Marketing Agency

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Once you've developed a strategy for standing out with your social media presence, it's time to launch your business!


This is usually done by announcing your new business on social media, updating your website and other online profiles, and creating an email marketing campaign to welcome clients (perhaps offering discounts).


The more people who know about it beforehand, the better chance there will be of generating interest—and getting clients!


7. Approaching & Pitching To Win Clients

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Once you've launched your social media marketing agency, it's time to approach potential clients and pitch them on working with you.


This can be done in various ways: cold outreach via email or LinkedIn, referrals from current clients and other industry professionals, networking at industry events, etc.


It's crucial to keep in mind that every client is different and will have different needs; therefore, you need to be able to customize your services according to those needs.


8. Use AI Tools to Automate Tasks


One of the most effective ways to optimize productivity and scale up your social media marketing agency is by leveraging AI tools to automate tasks.


Tools like ChatGPT, a language model powered by OpenAI, can assist you in generating content ideas, writing social media posts, and even answering customer queries. Meanwhile, Hookle is a perfect solution for small agencies. It is an AI-powered social media management app that simplifies and automates many tasks such as post creation with AI, scheduling, analyzing performance metrics, and monitoring multiple social accounts simultaneously.

AI tools surely reduces manual labor, improve accuracy, and free up your time to focus on higher-value tasks

Such AI tools can reduce manual labor, improve accuracy, and free up your time to focus on higher-value tasks such as strategic planning and customer engagement. By incorporating AI into your workflow, you can enhance your agency's efficiency and competitive advantage.


9. Track Performance Results

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Once you've started working with your clients, it's important to track the results of your work. This will allow you to see which strategies are working and which aren't. It will also allow you to make adjustments so that you can improve your client's results over time.

Tracking results will allow you to see which strategies are working and which aren't

This can be done using social media management software, which will allow you to track how many people are engaging with your content, what kinds of posts perform best, which social media platforms are generating the most traffic and conversions, etc.


10. Share Performance Results with Your Clients

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Not only tracking performance but also reporting them to your client is important so that they can see results. This can be done by providing graphs but wouldn't it be awesome if your clients could see results in real-time and on the go?


Social media management tools, like Hookle, offer your clients the opportunity to see the results of your work just this way.


It's super easy with Hookle's Social Score feature. Just ask your clients to add their brand's social channels (that you manage) to Hookle and they can see the result with a simple score. Not only is this convenient, but it increases transparency and builds trust between you and your clients.

You should definitely include Hookle as part of your offering for your clients - it's free!

Your client can use Hookle for performance monitoring no matter what management tool (or if any) you're using. Thus, you should definitely include Hookle as part of your offering for your clients - and it's completely free.


Use the scheduler App to Easy Your Workload

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You're ready to start your own social media marketing agency! You've got the skills, you've got the ideas, and now it's time to put them into action.


We know how challenging running your own business can be — especially if you're doing everything yourself. That's why it's important to bring up tools that can ease your workload significantly. One of the key tools for an agency is a social media scheduler app, such as above mentioned Hookle.


With such an app, you can schedule your and all your clients' posts in advance. Another benefit is that you can keep track of what's happening on your and your client's social media channels in one place.


The Scheduler app makes your social media marketing and monitoring a breeze. So go ahead and try it out!


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