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8 Guaranteed Ways to Generate Leads with Social Media


Guaranteed-Ways-to-Generate-Leads-with-Social-Media

Photo by Hookle


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Generating leads can feel like a daunting yet necessary task for many small businesses and entrepreneurs. It's easy to see why: Roughly 72% of marketers with five-plus years of experience say social media helps with lead generation.


In this article, we share eight of the best strategies that will help you generate leads through social media.


What Is Lead Generation?

Lead generation is the process of attracting, converting, and closing potential customers. It is how you find new customers, build your brand, and grow as a company.

Lead generation is the process of attracting, converting, and closing potential customers

So if lead generation is so important, why do so many small-business owners struggle with it? Oftentimes, it comes down to not having a clear understanding of the best ways to generate leads. Read on for eight tried-and-true tactics.


1. Publish Lead Magnet Offers

Guaranteed Ways to Generate Leads with Social Media - Publish Lead Magnet Offers

Photo by bruce mars on Unsplash


Lead magnets are your gift to your potential clients, who will receive them in exchange for their contact information.


They can be virtually any kind of resource that you can easily deliver via email, such as ebooks, gated content, or video tutorials. By offering something valuable, you'll build trust and increase the likelihood of capturing leads.


2. Create Engaging Content

Guaranteed Ways to Generate Leads with Social Media - Create Engaging content Hookle

If all else fails, you can’t go wrong with cute puppy pictures.


However, to attract and keep your desired audience, you need to give them a reason to stick around. This is where engaging content is key.


This could include behind-the-scenes photos, how-to videos, new product announcements, and inspirational content.


The best approach is to post a variety of content. And once you've figured out what works, keep doing it! Use a social media scheduling tool like Hookle to plan your content in advance.


3. Use Paid Ads