Social media marketing and SEO (Search Engine Optimization) go hand in hand. SEO is all about improving your searchability and helping your small business get noticed by your target audience.
Social media marketing and SEO go hand in hand
While social media profiles don’t directly influence a site’s ranking on search engines, a solid social media content strategy can open the doors for more opportunities.
What Is SEO?
SEO means Search Engine Optimization. SEO is the process of taking steps to help websites or content rank higher on Google and other search engines.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t need to pay to be higher in the search results.
How does SEO work?
Search engines crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index.
Then, algorithms analyze pages in the index to determine the order of websites that should appear in the search results for a given query.
Optimizing your site can help your pages rank higher in the organic search results
The search algorithms are designed to show relevant, authentic pages and provide users with an efficient search experience. Optimizing your site using SEO factors in mind can help your pages rank higher in the organic search results.
Core Elements of SEO
There are two core elements of SEO: on-page SEO and off-page SEO.
On-page SEO you build content to improve your rankings. This means incorporating keywords into your pages and content, writing high-quality content regularly, and making sure your metatags and titles are keyword-rich and well-written.
Off-page SEO happens off of your website itself, such as earning backlinks. This includes building relationships and creating content the audience wants to share. Though it requires quite a lot of work, it’s an important part of your SEO success.
Why is SEO important for marketing?
In short, SEO is vital since it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Six ways SEO and Social Media Work together
Simplify Your Social Media Management
1. High-Quality Content Gets Your Brand Noticed
Think about your social media content as the perfect complement to your SEO strategy. Social media is about producing content that relates to your audience and drives them to take an action of your choice.
With a well-thought-out content plan, you have an opportunity to make a favorable impression on your current audience and turn your prospective customers into paying customers.
Crafting quality content helps your website gain more traction and increase your following
Crafting quality content helps your website gain more traction and increase your following. With high-quality content, you can increase traffic to your website, build credibility, and get your brand the recognition it deserves.
Here are a few tips you’ll want to keep in mind:
How you can add value to the timeline
Develop thought-provoking content
Start a conversation
Once you have some ideas, you’ll want to develop a posting schedule that works for you and your brand. To ensure you’re finding a proper balance between quality and quantity.
2. Shareable Content Increases Brand Visibility
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Sharable content helps you reach more consumers and get your brand noticed by prospects outside your current network. When done correctly, it can also help you generate leads, get website visits, and help you reach your KPIs.
Sharable content helps you reach more consumers and get your brand noticed
To make content more shareable, you’ll want to try a few different content types to find what works for your brand:
Jump on trends
Educate your following
Make your content visually appealing
Create content that your audience can engage with
Create a blog page
The more your content is engaged with and shared across the different platforms, the more your brand gets noticed.
3. Get Your Content Indexed Quicker
Social media can help you get your content indexed quicker on Google. When you have a new blog or announcement, you’ll want to make sure you’re sharing it across all your social media platforms.
That way you can garner more interaction with those links. All of the links click work as a signal that tells Google that a new webpage needs to be crawled and indexed.
4. Social Media Optimization
Think of your social media profiles as an extension of your website. In many instances, it may even be the first impression a potential customer gets for your brand.
That’s why you want to be looking for ways to optimize and improve your social media profile. If you aren’t improving, it can be a costly mistake that can negatively impact SEO.
Think about it like this: If your social media profile answers your follower's questions, shows them your website, and gives them an accurate representation of your brand: they’re more likely to check out your website or read a recent blog post. To get to that point, you’ll want to make sure everything on your profile aligns with your brand and your brand’s messaging.
5. Build Connections Through Content
Social media is all about connections. It’s about getting you the recognition your business deserves and enhancing your brand reputation through different digital marketing channels. While Google Business Profile is not considered as one of the traditional social media channels, it is also one of the important places to keep updated. With a solid social media strategy and social scheduling cadence, you can enhance your brand reputation, and improve online visibility, all while boosting local SEO.
Think about the customer journey and how that journey eventually leads to your website. Every mention, comment, like, and share indirectly impacts your SEO ranking. If someone comes across your content while on social media, they're more likely to remember your name.
Every impression you make matters! That means if they come across your content on a search engine, even if ranks lower than your competitors, they're more likely to click your link.
6. Simplify Your Social Media Management
At the end of the day, you should never underestimate the power of a social post. By prioritizing your social media marketing strategy, you’ll be giving your SEO results an extra boost.
If you aren’t sure where to start, try out tools that help you simplify your social media marketing. There are a bunch of social media management apps, such as Hookle, that allow you to manage all your social accounts in one place and even automate your social media marketing neatly.
We've evaluated 10 different management apps to help you easily choose the option that's right for you. Enjoy!