10 Top Real Estate Social Media Post Ideas to Get New Clients
- Hookle
- Dec 6, 2022
- 5 min read
Updated: Oct 23
In this blog, we’ll explore top real estate social media post ideas to attract new clients. Plus, we’ll show you how to effortlessly publish posts across all your social platforms using smart, time-saving tools like Hookle.
Table of Contents
Social media marketing has been a game-changer for real estate agents and realtors. It provides them with an unprecedented opportunity to reach new clients and grow their real estate businesses.
But how do you stand out in the sea of Realtors and real estate marketing? Without further ado, let's dive into the tips!
Why Is Social Media Important for Realtors?
Social media offers an easy way to connect with potential clients to share information about your business and listings, whether you are a real estate broker, independent real estate agent or realtor.
Online real estate platforms such as Zillow, Trulia, Remax, Redfin, Homesnap, Realtor.com, and NeighborhoodScout are places for you to bring up your listings and social media to amplify your properties marketing efforts.
To get started with social media marketing, you’ll need to create business pages on some of the major platforms. The most popular social media platforms for realtors today are Facebook, Instagram, LinkedIn, TikTok, Pinterest and Google Business.
Use these platforms to post content related to listings, general real estate advice, behind-the-scenes information about your business, and client testimonials.
You can also create ads for your business to attract new clients. Let's dive into the ideas below to get you started.
1. Celebrate a New Listing
Showcase your new listings and highlight what makes them so special - just like OC Real Estate did on Facebook above. A photo of the house is always a good idea; you can even create an album on your Facebook page with multiple photos of the property.
You can even create an album on your Facebook page with multiple photos of the property
If possible, create a video tour of the property to talk through some of the features of the home and the neighborhood.
2. Notify the Community About an Open House
Jason Zang nailed it above - a great example of an open house showcase. An open house is one of the best ways to present your property to as many people as possible. With social media, you can reach an even wider audience of potential home buyers.
Many buyers use what they see on social media to decide whether a home is worth visiting in person. That’s why high-quality photos, engaging videos, and consistent real estate posts about your listings are essential.
3. Share Expert Insights
One of the most valuable things you can do as a real estate agent is share your knowledge of the local market - just like Nic Petrossi Real Estate did in the example above.
You can do this by posting about current trends, recent sales, or market insights. This is especially helpful when the market is shifting or going through highs and lows, as it positions you as a trusted local expert.
4. Give Back to the Community
Just like Jami Wenani above, why not give back to the community by volunteering? This will not only help you develop your personal brand and image, but it will also establish yourself as a leader in your field.
Think of ways that you can volunteer your time and expertise to help others achieve their goals and dreams.
5. Congratulate Buyers on Their New Home
Kelly Nelson Brown congratulated the new homeowners - a great example of a short, heartfelt post paired with a photo. The engagement speaks for itself!
Be sure to congratulate your buyers on their new homes. Share a little about how you helped them find the right place, and encourage them to share their experience with others.
This simple gesture helps build trust and recognition for your real estate expertise within the community.
6. Give a Shout-Out to Your Network
As a realtor, you collaborate with many professionals to get a home from listing to closing. Show your appreciation for their hard work by highlighting them on social media - just like Danielle Olbrantz did on Facebook above.
For example, thank your mortgage brokers for helping buyers find the right loan or acknowledge your home inspectors, stagers, and photographers for their contributions.
7. Create an Inspirational Post
LinkedIn is a great place to share longer content that gives people a glimpse into who you are - your work ethic, values, and approach to business and life. Nicholas Garza demonstrated this perfectly in the example above.
If you’ve had mentors or others who’ve helped you along the way, take a moment to thank them publicly. Posts like these go a long way in building credibility and positioning you as a thought leader in your field.
8. Showcase a Home-Related Blog Post
Write a blog post and link to it on social media - just like Tehachapi Real Estate as shown above. Offer insights on the market, interior design, or other trends that will be interesting to home buyers and sellers.
You can also simply share a link to a helpful article of interest to buyers or sellers.
9. Create a Holiday Post
Celebrate the holidays on social media like Kellerman Real Estate on Facebook. Take this opportunity to thank your team for all they do.
Take this opportunity to thank your team for all they do
Whether it’s an official holiday or a day to celebrate coffee, bosses, or donuts, be sure to take advantage of holiday content opportunities.
10. Highlight Housing Providers
Some people looking to buy a home will be seeking affordable housing. You can create social media content that highlights housing providers in your area who manage or develop such housing.
Alternatively, you can share content from local lawmakers working to improve affordable housing - just like Melissa Agard did. This way, people will think of you if they’re looking to get into an affordable housing program.
Use AI-Powered Scheduling Tools to Ease Workload
We know that it can be overwhelming and difficult to handle multiple platforms and come up with new ideas for content - but it doesn't have to be. Thats where tools like Hookle comes handy.
With Hookle, you can manage all your social media and Google Business Profile in one simple app, get smart post ideas and content suggestions, and schedule posts automatically while you focus on your work.
Don't just take our word for it - try it yourself. Download Hookle free today and make your social media marketing as smooth as your next deal!
.png)
.png)
.png)