Updated: Apr 17
Social media marketing has been a game-changer for real estate agents and realtors. It provides them with an unprecedented opportunity to reach new clients and grow their real estate businesses.
But how do you stand out in the sea of Realtors and real estate marketing? Here are 10 options that will help attract new clients.
Why Is Social Media Important for Realtors?
Social media offers an easy way to connect with potential clients to share information about your business and listings, whether you are a real estate broker, independent real estate agent or realtor.
Online real estate platforms such as Zillow, Trulia, Remax, Redfin, Homesnap, Realtor.com, and NeighborhoodScout are places for you to bring up your listings and social media to amplify your properties marketing efforts.
To get started with social media marketing, you’ll need to create business pages on some of the major platforms. The most popular social media platforms for realtors today are Facebook, Instagram, LinkedIn, TikTok, Pinterest and Google Business.
Use these platforms to post content related to listings, general real estate advice, behind-the-scenes information about your business, and client testimonials.
You can also create ads for your business to attract new clients. Let's dive into the ideas below to get you started.
1. Celebrate a New Listing
Photo by OC Real Estate on Facebook
Showcase your new listings and highlight what makes them so special. A photo of the house is always a good idea; you can even create an album on your Facebook page with multiple photos of the property.
You can even create an album on your Facebook page with multiple photos of the property
If possible, create a video tour of the property to talk through some of the features of the home and the neighborhood.
2. Notify the Community About an Open House
Photo by Jason Zang, Realtor on Facebook
An open house is a great way to show your property to as many people as possible. With social media, you can expose your property to many more interested home buyers.
Oftentimes, buyers will use the content they see on social media to decide whether a home is worth seeing in person. Great photos, videos, and real estate social media posts about the properties you are representing are a must.
3. Share Expert Insights
Video by Nic Petrossi Real Estate on Facebook
One of the most important things you can do as a real estate agent is to share your knowledge of the local market.
You can do this by posting about current trends, recent sales, or market research reports. This is especially important when the market is shifting or experiencing highs or lows.
4. Give Back to the Community
Photo by Jami Wenani on Facebook
Why not give back to the community by volunteering? This will not only help you develop your personal brand and image, but it will also establish yourself as a leader in your field.
Think of ways that you can volunteer your time and expertise to help others achieve their goals and dreams.
5. Congratulate Buyers on Their New Home
Photo by Kelly Nelson Brown on Facebook
Be sure to congratulate buyers on their purchases. Share the story of how you helped them find their home, and ask them to share their experience with others.
This will help build trust and recognition for your real estate knowledge in the community.
6. Give a Shout-Out to Your Network
Photo by Danielle Olbrantz on Facebook
As a realtor, you work with numerous other professionals to get a house in escrow and through closing. To show your appreciation for the work they do, highlight them on your social media.
For example, thank your mortgage brokers for helping buyers find the right loan for clients’ needs.
7. Create an Inspirational Post
Photo by Nicholas Garza on LinkedIn
LinkedIn is a great place to post longer content that gives people a glimpse into you as a person, your work ethic, and your philosophy on business and life.
If there are mentors and others who have helped you along the way in business, be sure to thank them. These posts go a long way toward establishing you as a thought leader in your field.
8. Showcase a Home-Related Blog Post
Photo by Tehachapi Real Estate on Facebook
Write a blog post and link to it on social media. Offer insights on the market, interior design, or other trends that will be interesting to home buyers and sellers.
You can also simply share a link to a helpful article of interest to buyers or sellers.
9. Create a Holiday Post
Photo by Kellerman Real Estate on Facebook
Celebrate the holidays on social media! Take this opportunity to thank your team for all they do.
Take this opportunity to thank your team for all they do
Whether it’s an official holiday or a day to celebrate coffee, bosses, or donuts, be sure to take advantage of holiday content opportunities.
10. Highlight Housing Providers
Photo by Melissa Agard on Facebook
Some people looking to buy a home will be seeking affordable housing. You can create social media content that highlights housing providers in your area who manage or develop such housing.
Alternatively, you can share content from local lawmakers working to improve affordable housing. This way, people will think of you if they’re looking to get into an affordable housing program.
💡 Bonus tip: Use AI Powered Tool for Content Creation and Scheduling Posts
Photo by Hookle
We know that there is a lot of pressure on realtors to use social media marketing effectively, but we also know that it can be overwhelming and difficult to come up with new ideas for content.
You can solve this problem by using social media marketing tools, such as Hookle, to create relevant social media posts for your real estate business with just the click of a button. Hookle AI is powered by ChatGPT, a cutting-edge AI technology that ensures your posts are always on point and tailored to your audience's preferences. With Hookle, you'll never have to worry about coming up with fresh content ideas again - it does all the heavy lifting for you!
With Hookle you can also schedule your posts o all your social networks in one go, that can save your time significantly. Scheduling makes it easier to streamline your real estate marketing and attract the clients you need! Download your Hookle app here.