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10 Tips to Simplify Small Business Social Media Marketing

Updated: Nov 26, 2023


Photo by Hookle



Every small business owner knows that engaging with social media is crucial for brand success. As well as helping you reach a broad audience, platforms such as Twitter and Facebook allow you to engage directly with followers and build a loyal fanbase. Whatever your sector, maintaining a social media marketing strategy will drive revenue and improve brand awareness.

Maintaining a social media marketing strategy will drive revenue and improve brand awareness

However, staying on top of the latest social media trends can be time-consuming, especially for busy entrepreneurs and freelancers. As such, we’ve put together some tips to simplify your social media marketing while capturing as much customer interest as possible.

1. Harness AI to create compelling social posts


Tired of agonizing over every word of your social media posts? With artificial intelligence (AI), you can simplify social media tasks by prompting platforms such as Hookle and ChatGPT to generate relevant post suggestions.

Just start typing or add a link, and Hookle's AI tools - Content Suggestions and Image Suggestions - will craft compelling posts aligned with your brand voice and vision. It's that simple!

2. Choose the right platforms for your brand


Photo by Hookle

There are tons of social media platforms out there. However, your audience base will only use a few of them. Rather than waste time creating posts only a small slice of your audience will see, try to establish which platforms are most relevant to your brand and purpose.

For example, younger audiences will likely gravitate toward services such as Tik Tok and Instagram. Older, professionalized demographics, on the other hand, are more likely to use LinkedIn and Twitter. Once you’ve settled upon the most appropriate platform, invest your time and resources into building a robust social media presence.

Are you looking for valuable tips on how to choose the right platforms? Discover expert advice in our blog post titled How to Choose the Right Social Media Channels for Your Small Business.

3. Plan your content strategy