Updated: Oct 25, 2022
If you've been on social media these days, you know that social media marketing is one of the most effective ways to boost content online.
So how to start music marketing, promote your music or use social media for musicians?
Musicians and those in music marketing can greatly benefit from using social media as a marketing tool, as you know how hard it can be to get the word out about what you do and why people should care.
It's become easier than ever to market your content on social media with the help of the tools of today and the updates fostered by the COVID-19 pandemic.
If we know anything about independent musicians, it's that they're very busy, so we'll make sure to keep this short and sweet. Read on to learn about 10 social media tips for musicians, whether you're a singer, DJ, composer, lyricist, or otherwise!
1. Create Your Target Audience
When it comes to Marketing Online, the target audience is number one. It's a good investment early on to spend some time investigating who is your target audience.
Most people think that your target audience will be obvious but something you need to define based on who might enjoy the content you offer and which populations will be the most productive for you to target.
For musicians, on target audience could be anyone from a music fanatic to an agent, so find your target audience(s) and get to creating.
2. Find Your Niche
If you're looking for advice on what to avoid when it comes to social media marketing, you've come to the wrong place. We're here to tell you how to best promote your music on social media, rather than focusing on failures.
We're here to tell you how to best promote your music on social media
That said, advertising too broadly is a rookie mistake because not enough people will relate to your content. A solution to this is finding your industry-specific niche.
This might look like creating content for other aspiring musicians, connecting to the emotions of your listeners, or offering special opportunities to dedicated followers.
3. Change Up Your Content
We know we just mentioned that focusing on failures is not what we do here, but many people fail to consider that different platforms require different kinds of content.
It's crucial that your content lines up with the trends and patterns on any given platform
The Instagram community functions much differently than that of Facebook or LinkedIn, so it's crucial that your content lines up with the trends and patterns on any given platform. For musicians specifically, we suggest using TikTok and other video- and audio-centered platforms to highlight your work.
Some platforms, especially Facebook groups and Twitter, can work well to support the marketing of your creative content organically and to maintain conversation among interested audiences.
4. Make Your Followers Feel Important
Another important facet of social media marketing is showing your audience that you value them. One of the ways you can leverage social media as a musician is by showing your fans that you love them to the moon and back.
This can look like posting a feature when someone tags you in a post, offering a discount to your biggest fans, or surprising them with new music when they’re least expecting it.
5. Be Authentic & Transparent
It might sound cheesy, but authenticity and transparency are extremely important in showing your target market they matter. Additionally, it builds trust between you and those who will engage with your content and maybe pay you money for it.
It might sound cheesy, but authenticity and transparency are extremely important in showing your target market they matter
This isn't to say you should just close every issue that you come across (please don’t do this), but talking through issues every once in a while helps customers trust you and feel that you're reliable when you're honest about production hiccups and personal life details.
6. Show Off Your Team
When it comes to music, it's easy to think that the only person involved is the person making the music, but that’s not true!
There are so many creative folks that contribute to creating good music, including agents, voice coaches, music teachers, backup vocalists and musicians, recording professionals, and those who master the music once it’s been recorded.
Shout out the folks who helped you get to where you are!
Shout out the folks who helped you get to where you are! We promise it’ll boost morale, not only your social media presence.
7. Engage, Engage, Engage
Learning to effectively use social media as marketing is a crucial step in developing an audience for your music.
The number one way to build a music-oriented community on social media is by engaging with your audience
The number one way to build a music-oriented community on social media is by engaging with your audience; This can look like responding to comments, reposting the content people tag you in, and building a community in any way you can!
8. Reveal (Some Of) Your Secrets
Strategically sharing behind-the-scenes secrets that make your business run smoothly can make your social media following feel like they're in the “gang” with your team and keep them coming back because they're part of the community.
Try sharing a process video that reveals the production process of a song or an interview with the back-end staff. You’ll be surprised to see how much people like to know how things work!
9. Sell Merch
When you're a musician, it can be hard to make money without hitting it big.
Try selling merch through your social media channels to instigate another income stream
Try selling merch through your social media channels to instigate another income stream. Sell t-shirts featuring your album cover, branded stickers, or accessories that go with your vibe as an artist.
10. Save Time By Using A Scheduling App
When you're posting on multiple platforms, it can get overwhelming trying to manage all of your content. Save time by using a scheduling app like Hookle or Later.
Designed for entrepreneurs like you, Hookle is easy-to-use, saving you tons of time and energy by allowing content publishing to multiple social media channels simultaneously. See how musician Suave masters his social media marketing – with some help from Hookle.
Social media marketing is a demanding endeavor, and we know how complicated it can feel when you're just getting started.
With this in mind, don't be afraid to dive in and benefit from social media marketing as a musician. Choose a few tips to try and let us know how they go!