How musician Suave masters his social media marketing – with some help from Hookle
Francois Johnson, better known by his artist’s name “Suave” is a musician, and owner of SuaveMusic - a music engineering and production company in Seattle, WA, United States, Washington.
Musician and music producer Suave with his Family
Suave founded SuaveMusic in September 2020. The idea for setting up the business came from when he was working with the desire to create the best audio experience for his upcoming project “Past Tense | Future Bound”. He quickly realized that audio production and engineering can be very intimidating for artists and thus hinder artists from creating the best audio content for their audiences. He decided to learn the process and build a team of people who could help him perfect the sound.
The music creation portion of the business is operated by Suave, and a few partners that work together as a remote team in Seattle, New York, Lagos, and Munich. SuaveMusic releases his music under the SuaveMusic brand via distribution partnership with TuneCore!
SuaveMusic is all about helping artists be heard in their best way intended. They specialize in Audio Engineering, Beat Production and Dolby Atmos Mixing & Mastering.
SuaveMusic is all about helping artists be heard in their best way intended. They specialize in Audio Engineering, Beat Production and Dolby Atmos Mixing & Mastering. While they are focused on Media and Entertainment - SuaveMusic's overall focus is to revolutionize the world via sound by studying the effects that sound has on the physical world around people, and learning how to manipulate and augment this, thus creativity new sonic experiences.
Musician’s days are busy – many hats are needed
Suave has many hats. He still has a day job in Software Sales, so his typical day starts from there. Afterwards he spends some time with his family - his closest ones are very important to him.
After time with family, he changes the hat. He starts working for SuaveMusic and begins online outreach to artists nationally and internationally - to offer them SuaveMusic services: Audio Engineering, Beat Production, and more. Next step is to start the mixing process on an artist’s track with the team.
Later in the evening he changes hat again and starts creating his own music, Suave sounds. Once this is done, he gathers again with the family and starts the next day repeating all over again - just a small glimpse into the start-up life/hustle of an Artist/Engineer looking to change the way people hear the world around them!
SuaveMusic project “Past Tense | Future Bound"
Social Media Marketing is the bread and butter for SuaveMusic
SuaveMusic has two business' goals in social media marketing. The first is creating a following around the brand and the second one is fostering a place where their following is happy to engage with them and knowing more about their services. Now their online identity is undergoing a rebrand however, but they encourage artists to connect with them to stay in the loop with their future growth and story!
Social media is the place to find the hottest artists that is needed for production work, and to find the key audiences that are engaging with them.
Social media marketing is the bread and butter for SuaveMusic. It’s the place to find the hottest artists that is needed for production work, and to find the key audiences that are engaging with them.
Suave uses frequently Instagram, TikTok and LinkedIn for publishing their content. While they still are using these native platforms, they have decided to completely overhaul their current approach of social media by taking into use social media management tool to consolidate their social media growth efforts. Suave selected Hookle for their tool.
SuaveMusic's Instagram update
SuaveMusic's Instagram post
Hookle keep insights in one place to better serve Suave's brand
Hookle allow them to keep all content and data analytics in one place and make strategic moves to better serve their brand – quicker and more efficiently. “Literally, Hookle allows us to generate content for the world’s leading online platforms in a simple, professional, and elegant manner. It is so easy to operate I can do such from my iPhone on the go!”, says Suave.
We save hours of time per post, and even more when you consider the data analytics. We save probably 20 or more hours a week and can get the same work done in minutes. The scheduling features makes things semi-autonomous
Hookle benefits their business also by transforming visual content into business data. This allows Suave and his team to look at the numbers and make better business decisions and not just guess work that may or may not work. “We save hours of time per post, and even more when you consider the data analytics. We save probably 20 or more hours a week and can get the same work done in minutes. The scheduling features makes things semi-autonomous”, Suave tells excitingly.
Suave mentions that one of the most useful features in Hookle is the ability to use Unsplash image gallery service when he is short on content. “It is literally mind-blowing and really allows for us to keep a sharp and professional image while growing. This is truly amazing”, Suave praises.
A piece of advice for fellow entrepreneurs - Hell YEAH!
Centralize your efforts within one system and use tools that will increase the efficiency of your system. Hookle has the power to transform a brand overnight if utilized correctly.
Centralize your efforts within one system and use tools that will increase the efficiency of your system.
Consistency is a big player too, the more you create hashtags and use them consistently, the more likely you will trend. “Hell YEAH!”, answers Suave when asked if he would recommend Hookle to other entrepreneurs like him.
To have a look at Suave's site, music and productions, see Suavemusic-official.
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