Updated: 2 days ago
Do you want to be able to share product posts of your online store on social media? Social media marketing is important when it comes to building up your online store brand. This is why it’s so vital to be able to share quality content that helps your followers get to know your products on social media.
Social media marketing is important when it comes to building up your online store brand.
If you’re a busy entrepreneur or small business owner with a small online store, keep reading to learn how to best promote your products and brand on social media.
2. Set up a blog to promote products
First thing is to set up a blog for you online store and start blogging. If you are not fluent with writing blog posts, there are many services to help you with, like Contentfly.
Why should you have a blog for promoting your products? Blogging is the key to engage your readers and prompt them to purchase products from your online store. Blog article is not an advertisement, and that is why it converts better. Sure, you can also start with product selling posts, but often people need nurturing before they are ready to buy. That's why you need a blog to engage your followers first and then make the selling for you. You just need to get blog posts out on social media.
Many different shopping website platforms offer a blogging function that is incredibly valuable for promoting your products. Here are some online store platforms to name a few: Shopify, Etsy, Ebay, Weebly, Bigcommerce, ECWID, JUMPSELLER, SQUARESPACE and Wix.
Setting up a blog on your chosen platform’s blog functions is fairly straightforward.
These instructions are generalized and applicable for many platforms mentioned above. If you have your online store and a blog section already created, you can skip these steps.
Choose a website theme that comes with social media buttons. You can do it by searching for “social media” in the Theme store. Across all the platforms, there are at least a few great free options.
Add a blog to your website store. Each account comes with a built-in blogging platform.
Create creative content for your online store blog that naturally promotes your products.
Visit Online Store > Blog Posts > Set up a blog.
In the Blog title field, give your blog a relevant name. Write your blog post.
All good, now you are ready to promote your blog article through social media!
3. Promote products on social media through your online store blog
Publishing social media product posts through your e-commerce site is fairly straightforward.
Once you have set up your blog and social media share buttons, you can navigate to your site and share your blog post to every social media platform separately. In the picture Gymshark has Twitter and Facebook sharing handles in their blog post.
If you want to simplify the sharing of your content to all the different social media channels at the same time, read on...
4. Promote products more efficiently using social media management tools
A social media management tool is a type of software platform that helps store owners publish to their multiple social media channels of choice, such as Instagram, LinkedIn, Twitter, Facebook, Google My Business and more. These platforms are perfect for small businesses because they automate many of the processes involved in top-notch social media marketing. Individuals can queue posts, schedule posts, find the best hashtags, and more with this type of software.
Social media management tools are perfect for small businesses because they automate many of the processes involved in top-notch social media marketing.
We recommend using a platform like Hookle that is specifically designed for entrepreneurs and small business owners. Hookle is excellent for entrepreneurs that don’t want to deal with a hefty learning curve, and it’s a mobile app so you can easily use it anywhere and anytime suitable for you. This application makes it possible to plan out, publish, and schedule a variety of different social media channel posts with one easy-to-use application.
To use Hookle to publish your product posts follow these easy steps:
A. Download and set up Hookle