top of page

10 Engaging Ideas for What to Post on LinkedIn

Updated: Nov 14, 2023


10-LinkedIn-Posts-Ideas-for-Small-Business-Owners

Photo by Hookle


Shortcuts

 

Which social media platform should I be active on to sell my small business? It is one of the most frequent queries from small business owners. Unfortunately, the solution is not straightforward.


Why? Because a variety of things play a role:

  • Who is your target audience? How old are they?

  • Are you a business-to-business or business-to-consumer company?

  • What kind of business do you have?

  • Are you producing unique content - especially content for LinkedIn?

What amount of time can you commit to social media? LinkedIn is fantastic for entrepreneurs with limited time and is generally accepted.


This article pinpoints LinkedIn benefits and shares 10 LinkedIn content ideas for small businesses.


Why Use LinkedIn?

What to Post on LinkedIn - Why Use LinkedIn

Photo by Greg Bulla on Unsplash


LinkedIn is the largest professional network. It has over 950 million members in more than 200 countries. In contrast to other social media networks, its exclusive focus is on fostering professional and business contacts.

LinkedIn exclusive focus is on fostering professional and business contacts

That information alone is quite valuable if you are a B2B (business-to-business) company wanting to locate qualified prospects and connections for your product or service.


In LinkedIn entrepreneurs can broaden their audience, boost interaction, and generate more leads.


If you're interested in business and wish to connect through content creation, LinkedIn is the ideal platform. For instance, 89% of B2B marketers utilize LinkedIn to publish content to their target audience, making it the most popular channel.

If you're interested in business and wish to connect through content creation, LinkedIn is the ideal platform

And, 66% of B2C marketers publish content on LinkedIn. You can post content to the platform as a "post" or on LinkedIn news feeds. LinkedIn claims that news feed content performs significantly better than job postings (by 15x). In addition to posting on news feeds, you can also consider leveraging newer features like LinkedIn Stories.


What to post on LinkedIn?