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The 4 Most Effective Types of Content to Share on Social Media

Updated: Nov 22, 2023


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Social media is a powerful tool for connecting with an audience and conveying your brand's message. However, not all content is created equal when it comes to engaging and influencing your followers.

To make the most impact, it's essential to understand the different types of content

To make the most impact, it's essential to understand the different types of content that resonate with your audience and encourage them to take action. In this article, we'll explore the four most effective types of content to share on social media: educational, inspirational, entertaining, and conversion-focused content.

1. Educational Content


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How-to’s Educational content, especially how-to guides, is highly valuable for your audience. How-to guides break down complex tasks into simple, actionable steps, providing a roadmap for your followers to achieve specific objectives. For example, if you're in the fitness industry, a "How to Start a Successful Home Workout Routine" guide could be immensely beneficial.

Step-by-step Guides Similar to how-to guides, step-by-step guides offer a detailed sequence of actions to accomplish a particular goal. These guides provide clarity and structure, making it easier for your audience to follow through. Whether it's a recipe, DIY project, or software tutorial, step-by-step guides are valuable educational resources.

Lists, Tools, Resources Lists, tools, and resource compilations are great for organizing information in a digestible format. Whether you're listing the top 10 productivity apps or sharing essential tools for a specific industry, this type of content helps your audience discover valuable resources quickly and efficiently.

Share a Process Sharing your own processes or behind-the-scenes insights can demystify your expertise and build trust with your audience. Whether it's revealing your creative process as an artist or the steps you took to grow your business, showcasing your journey helps others learn and feel more connected.

How to Get from Point A to B This type of content outlines a clear path or strategy to help your audience move from one point to another. Whether it's "How to Save for Your Dream Vacation" or "How to Start a Side Business from Scratch," providing a roadmap instills confidence and motivates action.

2. Inspirational Content


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Inspire Us to Follow in Your Footsteps Sharing your success story or journey can inspire others who aspire to achieve similar goals. Detailing your challenges, triumphs, and the lessons you've learned can motivate your audience to pursue their dreams with determination and perseverance.

To Level/Improve Our XYZ Offering content that helps your audience improve specific aspects of their lives, whether personally or professionally, can be incredibly inspiring. Whether it's enhancing their fitness routine, honing their cooking skills, or mastering time management, provide content that encourages growth and development.

To Step Outside Our Comfort Zone Inspiring your audience to step out of their comfort zones and embrace new experiences can lead to personal growth and self-discovery. Share stories, quotes, or challenges that encourage your audience to push their boundaries and expand their horizons.

To Start a New Routine, Hobby, or Lifestyle Introduce your audience to new routines, hobbies, or lifestyles that can enrich their lives. Whether it's adopting a healthier diet, exploring mindfulness practices, or starting a new hobby like painting or gardening, inspiring content can drive positive changes.

3. Entertaining Content


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Let Us into Your World Allow your audience a glimpse into your daily life, interests, and experiences. Sharing personal anecdotes, hobbies, or even a sneak peek of your workspace can humanize your brand and create a deeper connection with your followers.

Funny Voiceover Reels Humor is a universal language that resonates with audiences. Create funny voiceover reels, skits, or humorous commentary related to your industry or daily life. Laughter is a great way to engage and entertain your audience.

Be Relatable Share relatable stories or experiences that your audience can empathize with. Whether it's about common frustrations, funny mishaps, or everyday challenges, being relatable helps your audience feel understood and connected.

Share Memes, Jokes, Throwbacks Memes, jokes, and throwbacks are popular forms of entertaining content on social media. They're easily shareable and can quickly capture attention, making them perfect for engaging your audience and injecting some light-hearted fun into their day.

Make Us Want to Be Your Friend Convey a friendly, approachable persona through your content. Engage with your audience, respond to comments, and create content that fosters a sense of camaraderie and friendship. People are more likely to engage and interact with someone they view as a friend.

4. Conversion-Focused Content


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Client Testimonial Client testimonials and success stories showcase the positive experiences others have had with your product or service. These testimonials serve as social proof, instilling confidence in potential customers and encouraging them to take the next step. Check out our blog post about How to Turn Customer Feedback into a Great Social Media Post.

Freebies/Lead Capture Tools Offering free resources, such as ebooks, templates, or exclusive access to webinars, can entice your audience to provide their contact information. These lead-capture tools help grow your email list and nurture potential customers.

Share Offers/Packages Announce special offers, discounts, or packages to incentivize your audience to make a purchase. Limited-time promotions create a sense of urgency and can drive immediate action.

Tell Us How to Get Started with You

Provide clear instructions on how your audience can begin their journey with your product or service. Whether it's a step-by-step guide on signing up or a tutorial on using your product effectively, simplifying the onboarding process can increase conversions.

Establish Yourself as an Expert Consistently share valuable insights, knowledge, and expertise within your industry. By positioning yourself as a trusted authority, your audience will be more inclined to seek your services or products.

Let the AI Generate Content for Your Social Posts


Integrating a range of content types into your social media strategy is essential for keeping your audience engaged, informed, entertained, and motivated to take action. It's vital to understand your audience's preferences and customize your content to meet their needs, forming the bedrock of a successful social media presence.

If you find it challenging to devise ideas, let AI assist you. Tools like ChatGPT can generate a variety of content, while apps like Hookle can create compelling social posts.

With Hookle, you can generate an AI-curated social post with just a click and automatically share it across all your channels

With Hookle, generating an AI-curated social post is as simple as clicking a button. You can then automatically share it across all your social channels instantly. If necessary, you can customize the post for each channel. Furthermore, with just one click, you can let AI suggest images for your post. This efficiency not only saves a significant amount of your time but also enables you to focus on what matters most for your business.

But don't just take our word for it - experience it yourself! Download Hookle today and revolutionize your social media marketing like never before!

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Oct 24, 2023

aryrsj @ @


Oct 24, 2023


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Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

Social media marketing in your pocket.

Download Hookle and get started for free.

Download Hookle Google Play
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