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Bonus tip 💡: Schedule Your Pins Today
Has your Pinterest organic traffic dropped? Wondering how to maximize your reach and boost pins without breaking the bank? We've got your back!
Since its launch, Pinterest has grown into a global social media giant. Millions of consumers turn to this visual platform daily to search for ideas and inspiration.
Pinterest offers huge marketing opportunities to create brand awareness and maximize reach
If you've ever done an online search for home décor products, skincare tutorials, or DIY projects, chances are you've ended up on Pinterest. And if you have a business or side hassle you want to promote, you may have wondered, "How do I get my pins seen on Pinterest."
The good news? The platform offers businesses huge marketing opportunities to create brand awareness and maximize their reach.
But if you're new to the platform, boosting your pins to maximize reach can be daunting. Luckily, we're here to help. In this guide, we'll share some clever marketing techniques you can use to maximize the reach of your pins, get your content noticed, and drive conversions.
1. Use Pinterest Consistently
Photo by beautyholo on Pinterest
Like any other social media platform, the key to maximizing reach on Pinterest is to post regularly. Not only does posting regularly boost the reach of your pins, but it also helps you build a community of loyal fans.
But how often should you post? Pinterest recommends posting at least one original pin per week for a steady stream of content. Successful pinners aim for five pins a day.
Some experts recommend as much as 15 - 20 times a day, but if you're just starting out, it's best to pick a lower number and stay consistent than to post higher numbers intermittently. The more original content you create, the higher your chances of being discovered on the platform.
For busy entrepreneurs and small business owners, content creation tools like Hookle can come in handy. This AI-powered social media marketing app allows you to create content in seconds, schedule it, and publish it to multiple social networks.
2. Follow the Trends
Photo by Hookle
Not sure what content type to create for your audience? Watch out for what's trending in your niche. Trends drive traffic. They help ensure that your content gets in front of the right eyeballs.
Since Pinterest is equal parts social media platform and search engine, it's the perfect medium to incorporate trends. If your content is well optimized, users will easily discover it whether they're searching on Google or social media. The key lies in discovering content that's trending.
How do you do that?
You could use tools like Buzzsumo or Google Keyword Planner to discover what users are searching for and integrate those keywords into your pins. Or simply use the Pinterest trends feature to discover trends in your niche.
Alternatively, you could just observe what's happening around you. For example, if we're in February (the month of Love), you don't want to share content about roofing. To maximize engagement, tap into the content your audience wants to see.
3. Pin High-Quality Images Only
Photo by homesandgardens on Pinterest
Visuals drive conversions. Studies show that brands that use quality visual content tend to see 7x higher conversions than those that don't.
Since Pinterest is a visual search engine, simply uploading images won't cut it. After all, everyone else is doing it, right? So, what can you do to make a difference? Steal the spotlight with awe-inspiring images that will leave a lasting impression.
Keep in mind that users are looking for beautiful images that represent the things they like or want to buy. Grab their attention with attractive visuals from images you create with free tools like Canva or Adobe Express.
4. Use Relevant Keywords in Your Pin Descriptions
Photo by katewilkinsoncreative
If you want to maximize reach, pay attention to search engine optimization (SEO). The keyword rules you follow when blogging also apply on social media, Pinterest included.
Speaking of keywords, it's crucial that you use your primary keywords in pin descriptions.
Keep in mind that Pinterest users typically discover products and brands through hashtags and searches, so it's important to include the right keywords in your pin descriptions.
It's crucial that you use your primary keywords in pin descriptions
When writing those pin descriptions, it's important that you remain specific and descriptive. This increases the chances that your pin will match the user's true intent.
For example, suppose you have a pin for "bathroom remodeling." You're more likely to have people find and engage with your pin if it's saved to a board titled "bathroom remodeling ideas" instead of a broad and vague one like "Home DIY projects."
5. Include Video Pins in Your Content Strategy
Video by Blessthismessplease on Pinterest
Video rules supreme over images and texts because it succinctly tells a story, uncovering things that other content types would struggle to show.
Furthermore, videos are shareable, easy to consume, and highly engaging. Studies show that video posts get 38% more engagement than images. Plus, video content dominates so many platforms these days (picture TikTok), so people expect to interact with it on all platforms.
Most importantly, video pins work great on Pinterest.
The viewership of video pins has increased by a staggering 240% year on year, so you'll definitely want to include video in your Pinterest marketing strategy. Video can particularly be useful for DIY projects and skincare tutorials.
Schedule Your Pins Today
Enhance the visibility of your Pinterest pins and amplify your reach and conversions with these invaluable tips above.
But why stop there?
Unleash the true power of your social media marketing by seamlessly integrating AI-powered scheduling tools like Hookle. Seize this extraordinary opportunity, and take action now. Stop writing, keep posting with Hookle!