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How to Get More Followers on Pinterest: 10 Tips for Small Businesses
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Did you know that 445 million people use Pinterest and share new pins monthly? Do you want to get more of these people to follow your brand and engage with your Pinterest boards?
Effective Pinterest marketing encourages your audience to engage with your small business
Effective Pinterest marketing can help you share visual content with your target audience and encourage them to engage with your small business.
Do you need help on how to gain followers on Pinterest and expanding your reach? If so, this guide is for you.
Pinterest Marketing Basics
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Pinterest marketing involves using Pinterest as part of a larger social media marketing strategy. It helps business owners reach new audiences and increase brand awareness.
It’s easy to set up a Pinterest business account. Simply sign up, provide some basic details about your business, and you’ll be ready to start pinning.
Engaging with popular content (repinning, commenting, sharing, etc.) can help you start building an audience right away and begin establishing your brand on the platform.
How to Increase Followers on Pinterest
Some small business owners struggle to continue building an audience after gaining an initial following on Pinterest. If this is the case for you, here are ten tips on how to get more followers on Pinterest.
1. Join the Right Group Boards
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Group boards are an excellent tool to utilize if you want to connect and collaborate with other pinners. Search for group boards that are relevant to your business, then request to join them (you can usually find specific instructions for joining in the group description).
2. Post New and Unique Content
Photo by Malte Helmhold on Unsplash
Pinterest rewards creators who share unique, original content.
It’s tempting to want to jump on the latest trends. However, make sure you’re also thinking outside the box and posting new styles of pins that you haven’t seen others (especially your competitors) share before.
3. Prioritize High-Quality Visuals
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Pinterest is a highly visual social media platform. You'll struggle to stand out and gain new followers if you aren’t sharing pins with high-quality, high-resolution images and videos.
Avoid cluttered images and stick to vertically oriented photos and videos since most people (85 percent) search Pinterest on their mobile devices. Keep in mind, too, that the ideal aspect ratio is 600 pixels wide by 900 pixels high — if your images are longer than this, they’ll get cut off.
4. Write Detailed Descriptions
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Quality visuals are critical to an effective Pinterest marketing strategy. However, your written content matters as well. Write detailed descriptions for your pins that encourage people to visit your website and learn more about your brand.
5. Include Relevant Keywords and Hashtags
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Include relevant keywords and hashtags in your Pinterest descriptions, too.
Keywords and hashtags make it easier for people to find your pins on the platform. The easier it is to see you and your pins, the more likely people are to follow you.
6. Choose the Right Name for Each Pinterest Board
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Give each Pinterest board a unique, thoughtful, and relevant name. Try to include target keywords in the board title when you can, too.
Remember that proper keyword placement increases visibility on the platform and can lead to more followers.
7. Create Rich Pins
Photo by Live Love Run Travel on Pinterest
Rich pins automatically sync information from your business’s website to your pins. They provide essential details about your products or services and encourage Pinterest users to learn more about your brand.
8. Post Consistently and at the Right Time
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Consistent, frequent pinning will draw attention to your Pinterest account and build a following faster. Pinning when most people are on the site (11 pm is the most active hour of the day) is also helpful.
Remember that it can take a few months to really pick up traction on the platform, so be willing to play the long game.
9. Install a Follow Button
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Add a Pinterest follow button on your website, your email newsletters, and your email signature. Make it easy for people to follow you, and they’ll be more likely to do so.
10. Use Social Media Scheduling Apps
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If you struggle to post consistently or don’t want to stay up until 11 pm to share your pins, consider using a Pinterest scheduling app. As a matter of fact, most of these apps can schedule posts to all your different social channels in one click. That's crazy convenient ha?
These apps can schedule posts to all your different social channels in one click
These apps let you plan and schedule content in advance and allow you to rest easy, knowing your pins are getting shared at the most optimal times.
💡 Try These Pinterest Marketing Tips Today
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From joining group boards to using social media scheduling platforms, there are many ways for entrepreneurs and small business owners to utilize Pinterest and build their brands. If you need help gaining more followers, use the techniques discussed above to improve your strategy.
Of all the tips mentioned in the guide, one of the most helpful is scheduling pins in advance. Scheduling saves you time and frees you up to focus on other aspects of your business while still growing your Pinterest audience.
If you need a social media scheduling tool that helps you plan, schedule, and post with ease, Hookle is for you. You can try out the app for free, download your Hookle App on App Store today.
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