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Whether you’re a frequent ChatGPT user or are asking Alexa to play the new Miley Cyrus single (again) chances are, you have encountered AI. AI is taking the world by storm with its revolutionary promises. One of those promises: better social media marketing.
Businesses can achieve higher levels of success with an AI sidekick
AI can help small businesses and entrepreneurs become more competitive stakeholders in their respective fields. Businesses can improve efficiency, reduce costs, maximize ROI, and achieve higher levels of success with an AI sidekick.
In this article, we’ll talk about 5 ways you need to be utilizing AI to build better social media marketing strategies.
What is AI?
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AI tech mimics human intelligence to see, speak, hear, learn, and write. Given enough data, AI can make relevant and accurate predictions for just about anything. Its potential is nearly limitless and its prevalence is growing.
Machine learning, a subset of AI, is a powerful tool that helps AI programs compile large amounts of data to make accurate predictions about human behavior. This is an integral part of creating a more impactful social media marketing strategy.
How does AI help with social media marketing?
Marketers are using AI to erase menial tasks from their to-do lists and build more effective marketing campaigns. Programs like OpenAI’s ChatGPT have a lot of potential when it comes to improving social media marketing strategies. Some of the tasks that fall within AI’s capabilities are:
From this list alone it’s obvious that AI is a game-changer for small business owners. By leveraging AI technology, small businesses can create more effective social media marketing campaigns in half the time, at a fraction of the cost.
5 Tips for Using AI to boost your small business on Social Media
1. Let the AI Generate Your Social Posts
Hookle AI Smart Content Suggestion
Spread joy in seconds with Hookle. Just type anything like "Merry Christmas" and the AI generates an engaging social media post, like the example above.
AI-powered tools like ChatGPT or Hookle can help small businesses create higher-quality and higher-quantity content. AI’s ability to learn and mimic human text allows it to build several social media posts about nearly any topic you could think of.
What’s more is that AI can even generate content based on your brand voice, target audience, and SEO guidelines. The AI can then analyze the performance of those same posts and suggest changes to improve things like engagement or conversion rates.
2. Use AI Image Generator
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Using free image stocks like Unsplash or Pexels for your social media posts is convenient, especially when integrated with scheduling tools like Hookle. Thus you can easily enhance your posts with high-quality visuals.
In addition to image stocks, there are AI tools like Dall-E and Canva that use text-to-image AI generators. With these tools, you can simply input words or phrases, and they will transform them into visually appealing pictures.
While these tools may not be perfect yet, they are continuously improving at a rapid pace. They offer an exciting opportunity to effortlessly create engaging visuals for your social media posts.
3. Leverage AI for Sentiment Analysis
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AI algorithms can analyze the sentiment behind social media posts and comments related to your business. This enables you to gauge customer sentiment, identify potential issues, and respond in a timely and appropriate manner.
For instance, Brand24 is a social listening and sentiment analysis tool that helps businesses monitor and analyze online conversations about their brand. It uses AI algorithms to detect sentiment and provides insights into customer perception.
4. AI for Competitor Analyses
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AI revolutionizes competitor analyses, providing valuable insights for a competitive edge. Benefits include automated data collection, sentiment analysis, and trend identification.
Using AI, companies such as Crayon can track competitors across multiple channels, including social media, to gather a variety of information that users can then apply to their own company's pricing, marketing language and more. Harness AI to make informed decisions and stay ahead of the competition.
5. Consider AI Chatbots
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As your small business grows, you may find providing amazing customer service difficult. By using chatbots, you will never have to worry about outgrowing your customer service team.
Also, many social platforms offer the feature of simple automatic chat replies, allowing businesses to enable automated AI responses.
Chatbots can help filter out common questions and simple problems
While Chatbots will never fully replace humans, they can help filter out common questions and simple problems, leaving your customer support team more time to handle complex issues.
Hookle #1 AI-Powered Social Media Planner
Overall, AI is a powerful tool that can help small businesses become more competitive in whatever industry they serve. By improving efficiency, enhancing the customer experience, and optimizing lead targeting, AI allows small businesses to focus on what matters most.
Interested in learning more about using AI to boost your small business's social media? Hookle is the #1 AI-powered social media marketing app around. It is specifically tailored to meet the needs of entrepreneurs and small business owners.
If you’re ready to revolutionize your social media marketing strategy, try Hookle today. You’re sure to be impressed by the power of this easy-to-use tool.