Updated: Apr 17
Photo by Hookle
You're working hard to make the perfect latte, but getting people into your coffee shop might not always be as easy as you’d like.
Fortunately, with social media marketing, it’s possible to get the word out about your business and attract more customers through your doors.
This guide will give you 10 of the best ideas to help you generate buzz beyond the caffeine in your drinks — and build a loyal fan base of coffee fanatics.
Why Is Social Media Important for Coffee Shops?
Photo by Hookle
With social media marketing, you can reach more of your local audience simply by sharing all of the things that make your coffee shop amazing. You can use social media to connect with customers and create a community around your brand. This way, when people are deciding which coffee shop to visit, they’ll think of you before your competitors.
Social media has become even more important in light of COVID-19
Social media has become even more important in light of COVID-19. Euromonitor International reports that the pandemic had a severe impact on coffee shops, reducing foot traffic by 20% in 2020, given the rise in remote work.
Although many communities have returned to some form of normalcy, some coffee shops are still struggling to recover. The shops that are continuing to bounce back and thrive are those that have embraced new ways of doing business. That is, they’ve adapted to ordering via drive-through, mobile ordering, takeaway, group orders, and online ordering.
How Coffee Shop Owners Use Social Media
Photo by Hookle
So where does social media fall into this equation? With social media, you have a quick, easy, cost-effective way to reach more of your local audience — people who are already online and using their smartphones to order, find new coffee destinations, read reviews, and discover photos of innovative drinks.
The fact is, if your coffee shop is not active online, your competitors will be
The fact is, if your coffee shop is not active online, your competitors will be — and it won’t be long before you’ll be struggling to keep your doors open. Most coffee shop owners and other food and beverage entrepreneurs tend to use Facebook, Instagram, Google Business, and TikTok for the majority of their posts.
One Hookle client who runs an ice cream business uses these channels, posting at least once a week on Facebook and Instagram and on Google Business every couple of weeks. Using a social media scheduling platform like Hookle can help you get your content scheduled in advance on multiple platforms, so you never run out of content.
To continue attracting coffee shop customers, leverage the following social media content ideas and start rallying people around your brand.
1. Encourage People to Tag Friends
Photo by owlvericks on Instagram
Post a photo or a contest that invites customers to tag their friends! This will help other people find your coffee shop, and it will also give you access to an audience that might not have seen your business before.
2. Share Photos of Your Latte or Cappuccino Art
Photo by goldenstatecoffee on Instagram
There’s something so alluring about a perfectly styled latte or cappuccino. Baristas have created an artform all their own, and it deserves a spot on your social media pages.
These photos are enough to get coffee shop customers standing in line for a beautiful drink — one they are sure to capture on their own social pages (tagging your business location in the process!).
3. Post About Special Events
Photo by wildflowerhoneycoffee on Instagram
Does your coffee shop do pop-up events? Be sure to let your followers know where to find you and when! Your loyal customers will follow you to the ends of the earth to enjoy their favorite drinks and interact with their coffee community.
4. Share Your Fur-Baby Photos
Photo by framecoffee_ on Instagram
Lots of coffee shops have a furry “mascot” who hangs out and greets customers. If you have one of your own, snap a few photos of your fur babies for your followers to enjoy. Nothing gets people liking and commenting like a photo of a cute dog or cat!
5. Share Behind-the-Scenes Photos or Videos
Video by klatchcoffee on Instagram
People love seeing what goes on behind the scenes at a business. Coffee entrepreneurs and small-business owners can give people a taste of what it’s like to run a coffee business by sharing photos and videos of day-to-day operations.
You can also share sneak peeks and other fun videos that get people excited about visiting your shop.
6. Share Other Parts of Your Business
Does your coffee shop offer more than just coffee? Be sure to highlight all of the other wonderful food and drink items you have to offer!
Whether it’s a delicious pastry or a special sandwich, you can take a few photos and post them with a caption describing your creation.
7. Spotlight Team Members
Photo by portolacoffee on Instagram
Your baristas are the ones who make the magic happen, so why not give them a shout-out on your page? Highlighting team members shows you appreciate your crew, and it also gives you a chance to show another look behind the scenes.
8. Work with bloggers and influencers
If a blogger or influencer is willing to write about your coffee shop, then promote it on their social media channels, this will give you incredible reach.
Use social media platforms like Instagram to search for these people in your area who have influence over others. You can then offer free products in exchange for their promotion of your business.
9. Make It Kid-Friendly
Photo by confianzacoffee on Instagram
Many parents bring their kids along to coffee shops, whether to get out of the house or meet up with friends. If your coffee shop caters to the littlest patrons, announce it on social media.
If your coffee shop caters to the littlest patrons, announce it on social media
Let your followers know if you have any special drinks made just for kids.
10. Help Your Audience Find You
Photo by coffeedosecafe on Instagram
It might sound simple, but it’s so important to let your followers know how and when to find you, especially around holidays.
If you’re going to be open (or closed) on a major holiday, make sure you announce it on your social pages. Pair it with a fun photo and a few words about what the holiday means to you.
Since people search for coffee shops also on Google it's equally important to keep your business info and opening times updated there too. Read how to do it on Google Business Profile.
Use AI Powered Tool for Content Creation and Scheduling Posts
Whether you have a cafeteria serving coffee and sandwiches or a high-end coffee shop serving the best espresso in town, social media marketing can help you spread the word about your business.
Your coffee shop customers will be more likely to stop by your shop if they see fresh content on all your pages featuring your best coffee drinks. There are social media marketing tools, such as Hookle, which help you not only to create fresh content in seconds but also schedule your posts in advance to keep your pages always updated.
Create content in seconds with Hookle AI
Hookle is absolutely incredible how it can create relevant social media posts for your coffee shop with just the click of a button, powered by ChatGPT, a cutting-edge AI technology that ensures your posts are always on point and tailored to your audience's preferences. With Hookle, you'll never have to worry about coming up with fresh content ideas again - it does all the heavy lifting for you!
Hookle allows you to easily plan and schedule your content on all of the platforms in one go, leaving you plenty of time to focus on serving your customers. So why don't you download Hookle and try it today!