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How Do I Attract People to My Coffee Shop - The 10 Best Ideas

Updated: Apr 17, 2023


How-Do-I-Attract-People-to-My-Coffee-Shop

Photo by Hookle


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You're working hard to make the perfect latte, but getting people into your coffee shop might not always be as easy as you’d like.


Fortunately, with social media marketing, it’s possible to get the word out about your business and attract more customers through your doors.


This guide will give you 10 of the best ideas to help you generate buzz beyond the caffeine in your drinks — and build a loyal fan base of coffee fanatics.


Why Is Social Media Important for Coffee Shops?

Why-Is-Social-Media-Important-for-Coffee-Shops

Photo by Hookle


With social media marketing, you can reach more of your local audience simply by sharing all of the things that make your coffee shop amazing. You can use social media to connect with customers and create a community around your brand. This way, when people are deciding which coffee shop to visit, they’ll think of you before your competitors.

Social media has become even more important in light of COVID-19

Social media has become even more important in light of COVID-19. Euromonitor International reports that the pandemic had a severe impact on coffee shops, reducing foot traffic by 20% in 2020, given the rise in remote work.


Although many communities have returned to some form of normalcy, some coffee shops are still struggling to recover. The shops that are continuing to bounce back and thrive are those that have embraced new ways of doing business. That is, they’ve adapted to ordering via drive-through, mobile ordering, takeaway, group orders, and online ordering.


How Coffee Shop Owners Use Social Media

How-Coffee-Shop-Owners-Use-Social-Media

Photo by Hookle


So where does social media fall into this equation? With social media, you have a quick, easy, cost-effective way to reach more of your local audience — people who are already online and using their smartphones to order, find new coffee destinations, read reviews, and discover photos of innovative drinks.

The fact is, if your coffee shop is not active online, your competitors will be

The fact is, if your coffee shop is not active online, your competitors will be — and it won’t be long before you’ll be struggling to keep your doors open. Most coffee shop owners and other food and beverage entrepreneurs tend to use Facebook, Instagram, Google Business, and TikTok for the majority of their posts.