Top 9 Social Media Tips for Garage Door Installers to Attract Local Customers
- Hookle
- 2 days ago
- 6 min read
Table of Contents
Bonus Tip: Manage All Your Socials in One App
Social media isn’t just for influencers and big brands - it’s also one of the most effective (and affordable) ways for local service providers like garage door installers to get found and trusted. Whether you're installing new garage doors, providing maintenance, or doing emergency repairs, having an active online presence can give your business the edge in your local area.
Social media is one of the most effective ways to get found and trusted
In this post, we’ll break down practical social media tips tailored specifically for garage door installers. These are easy to implement, even if you’re doing it all yourself.
What is Social Media Marketing for Garage Door Installers?
Social media marketing for garage door installers means using platforms like Facebook, Instagram, TikTok, and Google to share updates, photos, videos, promotions, and helpful tips. It's about being where your potential customers spend their time, earning their trust, and staying top of mind.
Most homeowners don’t think about garage doors until something goes wrong. A smart social presence reminds them of your business at the right time - and shows that you're credible and responsive.
What Platforms Are Best for Installers Like You?
Not all platforms are created equal - especially for local service businesses. Your location, the services you offer, and even local culture can influence which platforms perform best. Still, based on what works for most garage door installers, here are the top platforms we recommend focusing on:
Facebook: Great for building trust in local communities, sharing updates, and promoting time-sensitive services like emergency repairs.
Instagram: Ideal for visual content such as before-and-after installations, quick how-tos, or behind-the-scenes photos.
Google Business Profile: Crucial for being discovered in Google Search and Maps. Keep your profile active with updates, reviews, and fresh photos to stand out in local search results.
TikTok: If you’re comfortable on camera, short and creative videos showcasing repairs, installations, or safety tips can catch attention and even go viral.
LinkedIn: Surprisingly effective for B2B connections - especially if you work with real estate agents, property managers, or construction firms. Sharing your projects or insights can open up new partnerships.
Start with just 1-2 platforms and expand as you gain confidence. The key is consistency - not trying to be everywhere all at once. Need help choosing? Check out our blog post on how to pick the right social media platforms for your business.
Top 9 Tips for the Door Installation Business
Ready to attract more local customers and grow your business online? These practical social media tips are crafted specifically for garage door installers like you. Let’s dive in!
1. Post Before-and-After Photos
MJC Garage Doors nailed it with a fantastic 10-second before-and-after clip - showing a garage door smashed by a car, then fully restored. A powerful visual that instantly builds trust and shows off their expertise.
Before-and-after photos of your work grab attention and highlight your skills
Showcase your craftsmanship! Before-and-after photos or short clips of your work grab attention and highlight your skills. Try captions like: “From broken to brand new - another happy customer in [Your City]!”
2. Educate About Garage Door Safety
SOS Garage Door created a helpful video on how to secure your garage door without an opener - a great way to educate homeowners on safety and earn their trust.
Many don’t realize how dangerous garage door issues - like broken springs - can be. Sharing quick safety tips builds authority. Try something like: “Heard a loud bang in your garage? It could be a broken spring. Don’t try to fix it yourself - call a pro!”
3. Use Local Hashtags
Smart Doors Inc nailed it on Instagram by using strategic, location-based hashtags like #TorontoHomeShow and #GarageDoorsInstaller - helping them reach the right local audience.
Do the same by using area-specific hashtags such as #DallasGarageDoors or #GarageRepairBoston. Adding local tags to every post increases your discoverability and puts your services in front of nearby customers.
4. Introduce Your Team
Precision Garage Door, serving the Chicago area, shared a quick intro of their team - bringing a personal touch and showing customers they’re dealing with real people. It’s a simple but powerful way to build trust.
Post photos of yourself or your team along with short bios
Humanize your brand! Post photos or video of yourself or your team along with short bios. People feel more comfortable knowing who they’re inviting into their homes.
5. Offer Maintenance Tips
WD Door shared a simple, helpful video showing basic garage door maintenance tips - an authentic way to build trust, show professionalism, and keep their audience engaged.
Share seasonal content like a "Winter garage door checklist" or "Spring tune-up tips". It positions you as proactive and knowledgeable - not just someone who shows up when things go wrong.
6. Create Short Installation Videos
A-Plus Garage Doors, a New Orleans-based company, shared a fantastic 1-minute timelapse of a garage door installation set to catchy music. It’s a fun, engaging way to highlight their work and professionalism.
Time-lapse videos of installations perform well on Instagram and TikTok
Time-lapse videos of installations or quick step-by-step checks perform well on Instagram Reels and TikTok. They’re quick to watch, easy to share, and a great way to showcase your expertise.
7. Show Behind-the-Scenes Content
JP Doors Ltd, a garage door engineering company from the UK, shared a great behind-the-scenes clip showing how they repaired a door - partially using timelapse. It’s a smart way to showcase your skills and build trust with your audience.
Capture real, everyday moments - loading your van, making a parts run, or grabbing a quick coffee before a job. These glimpses make your business feel more human and relatable.
8. Share Google Business Profile Updates
Your Google Business Profile is often the first thing people see - make it work for you. A polished profile helps locals quickly find and trust your garage door services.
Add clear service hours, contact info, link your socials, and photos of recent work. Highlight what sets you apart - fast response times, 24/7 repairs, or top-rated customer service.
Encourage reviews from happy customers
Encourage satisfied customers to leave reviews, and post updates about special offers or seasonal tips. Tools like Hookle make it easy to keep your Google profile and social media active and up to date - all in one place.
If you haven’t set up your profile yet, now’s the time - it’s free and powerful for local visibility. Get started here.
9. Consistency Is the Key
Consistency in posting is key to staying top of mind with your local audience. Create a simple content calendar that outlines what and when you'll post - think before-and-after photos, maintenance tips, or team updates. Regular posts help build trust and increase the chances homeowners will call you when they need garage door services.
Regular posts help build trust and increase the chances homeowners will call you
Want to stay consistent without the stress? Use scheduling tools like Hookle to plan your posts in advance. Spend more time on the job and less time managing your social media!
Manage All Your Socials in One App
Running a garage door installation business means juggling customer service, doing onsite work, and staying visible online - all at the same time! A strong social media presence helps you showcase your expertise, attract new local customers, and build trust in your community.
Hookle is a social media management app designed for busy service pros like you
Managing social media can feel overwhelming, but an app like Hookle makes it simple. Hookle is an AI-powered social media management tool built specifically for small businesses. It lets you create, schedule, and manage posts across multiple platforms - including your Google Business Profile - all in one place.
Don’t just take our word for it - try it yourself. Download Hookle for free and put your garage door business on the local map today!
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