Best 9 Social Media Marketing Tips for Handyman
- Hookle
- Oct 8
- 5 min read
In this post, we’ll walk through practical social media marketing tips tailored specifically for handymen - easy to apply, authentic, and designed for real everyday use.
And as a bonus, we’ll show you how to effortlessly publish posts across all your social platforms using smart, time-saving tools like Hookle.
Table of Contents
Bonus Tip: Make Posting Easier with Scheduling Apps
Running a handyman business means juggling a lot - from fixing leaky faucets to repairing drywall. But when it comes to marketing, many handymen struggle to find time to promote their services online.
Social media can be your most powerful (and affordable) tool for attracting new customers in your local area. Without further ado, let's dive straight into the tips!
1. Showcase Before-and-After
Handyman @petrmaker from NYC shared a great short before-and-after clip of installing a chandelier for a client - simple, effective, and packed with engagement!
Nothing speaks louder than results
Nothing speaks louder than results. Share side-by-side before-and-after photos or short videos of your projects - from fixing a broken fence to painting a living room. These visuals instantly build credibility and show potential clients the quality of your work.
2. Share Quick DIY Tips
Handyman @shepherdspie_ shared a handy DIY clip showing how to fix a squeaky door - turning it smooth and silent in seconds. A great post with excellent engagement!
Post short, easy “handyman hacks” that your followers can try at home.
For example:
“Tighten a loose door handle using a toothpick and glue.”
“Use painter’s tape to get clean caulk lines.”
These simple, helpful tips build trust and position you as a go-to expert in your field.
3. Feature Customer Reviews
A happy client is your best marketer - and @bigbearhomecare knows it well! Their testimonial post, paired with cheerful background music, was a fantastic example of how to showcase happy customers.
A happy client is your best marketer
Encourage your satisfied clients to leave reviews on your social media and Google Business Profile. You can even post a thank-you shout-out when someone shares great feedback - it builds engagement, credibility, and trust with future customers.
4. Use Google Business Profile
Want more locals to discover your handyman services? A complete Google Business Profile helps nearby homeowners find and trust you instantly - it’s often the first thing they see when searching for help with repairs or renovations.
Add your opening hours, service area, contact details, and link your socials. Upload before-and-after photos of your work or happy customers showing off their freshly fixed spaces. Encourage reviews - those golden stars build instant credibility!
Keep your profile fresh by posting updates
Keep your profile fresh by posting updates about seasonal offers, recent projects, or home maintenance tips. You can post directly to Google - or save time with tools like Hookle, which lets you schedule updates to Google and all your socials from one simple app.
Haven’t set up your profile yet? It’s free, quick, and one of the best ways to grow your local customer base. Set up your profile today and let locals know you’re ready to help!
5. Share Seasonal Maintenance Tips
You don’t want water freezing in your outdoor tap - and @gosforthhandyman nailed this reminder perfectly. A simple but valuable seasonal tip that every homeowner appreciates!
Create posts reminding your followers to do seasonal maintenance
Create posts reminding your followers to do seasonal maintenance - like cleaning gutters in the fall, sealing windows before winter, or checking outdoor taps before temperatures drop. These helpful posts show you’re proactive and keep your business top of mind when people need a hand.
6. Post Your Availability Regularly
Who says your content has to be polished and fancy on TikTok? @itaskit nailed it by simply showing one ongoing project in a quick clip with the caption: “If you’re in Dallas, Texas and need a handyman, inbox me.” Short, clear, and straight to the point!
Let customers know when you’re available
Let customers know when you’re available. A simple message like “I have a few open slots this week for small home repairs - message me to book yours!” works wonders. It creates urgency and helps fill your schedule faster.
7. Show the Human Side of Your Business
What a great example by @itsjoethehandyman, who shared a “day in the life of a #handyman” clip - giving followers a genuine look into his workday and personality. It’s the perfect way to show the human side of the business.
People hire people, not just services
People hire people, not just services. Share a photo of yourself on the job, your work van, or even during a well-earned coffee break. Talk about what motivates you, how long you’ve been in business, or what kind of projects you enjoy most. This personal touch makes your brand more relatable and trustworthy.
8. Consistency is the Key
Consistency counts - just like nailing every repair job. Posting regularly keeps your business visible, builds trust, and reminds locals that you’re ready to handle their next home fix.
Set a simple plan, a day in a week or month to schedule your posts
Set a simple plan: even 30 minutes a week to schedule posts can make a big difference. Share your latest project, a quick DIY tip, or a behind-the-scenes look at your workday.
Tip: Social media management tools like Hookle make it easy to plan, schedule, and post across all your socials - saving time and keeping your content flowing as smoothly as your next toolbox upgrade.
9. Use Hashtags Smartly
Good Quality 32 nailed it by using smart local hashtags such as #ChicagoSmallBusiness, #ChicagoHomeImprovement, and #ChicagoConstruction - a great and neat post indeed!
Add 3-5 relevant hashtags to your own posts - like #HandymanServices, #HomeRepairs, #YourTownHandyman, or #DIYTips. Local hashtags (for example, #LondonRepairs or #MiamiHomes) help nearby customers find your services easily.
Make Posting Easier with Scheduling Apps
Keeping up with social media can be tough when you’re busy fixing things all day. That’s where AI-powered scheduling tools like Hookle come in handy.
With Hookle, you can manage all your socials & Google Profile in one simple app
With Hookle, you can manage all your social media and Google Business Profile in one simple app, get smart post ideas and content suggestions, and schedule posts automatically while you focus on your work.
Don't just take our word for it - try it yourself. Download Hookle free today and make your social media marketing as smooth as your next home repair!
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