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Social Media Image Size Quick Guide for 2023 [Updated]
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Bonus tip 💡: Boost Engagement with Scheduling!
It’s not enough to just share interesting images on social media. You also need to size them correctly. However, there exist tools that can help you with sizing the images but let's talk about that later.
What’s the ideal size for social media image stock photos, such as Unsplash images? It depends on the specific site you’re using.
This social media image cheat sheet breaks down the optimal image size for the most popular platforms. Without further ado, let's dive in.
Photo by Hookle
Entrepreneurs can post photos in many places on Facebook, from their business’s profile to individual ads. Here’s a quick breakdown of the optimal size for each type:
Profile picture: 180 x 180 pixels
Cover photo: 851 x 315 pixels
Feed post image: 1200 x 630 pixels
Event image: 1920 x 1005 pixels
Fundraiser image: 800 x 300 pixels
Stories image: 1080 x 1920 pixels
Ad image: 1080 x 1080 pixels
Photo by Hookle
Facebook might own Instagram, but it still has different image size rules. Keep the following image sizes in mind so you can post clear, professional-looking photos:
Profile picture: 320 x 320 pixels
Feed post: 1080 x 1080 pixels; 1080 x 1350 pixels; or 1080 x 566 pixels
Story image: 1080 x 1920 pixels
Carousel image: 1080 x 566 pixels; 1080 x 1080 pixels; or 1080 x 1350 pixels
Reels: 1080 x 1920 pixels
Landscape ad: 1080 x 566 pixels
Square ad: 1080 x 1080 pixels
Photo by Hookle
Twitter also comes with a variety of options for sharing photos. Here are the ideal sizes you should use depending on where you’re posting an image to this platform:
Profile picture: 400 x 400 pixels
Card image: 120 x 120 pixels
Header image: 1500 x 500 pixels
In-stream image: 1600 x 900 pixels
Image ad with app buttons: 800 x 418 pixels or 800 x 800 pixels
Image ad with conversation buttons: 800 x 418 pixels
Image ad with polls: 800 x 418 pixels or 800 x 800 pixels
Image ad with website buttons: 800 x 418 pixels or 800 x 800 pixels
Standalone image ad: 1200 x 1200 pixels or 1200 x 628 pixels
Photo by Hookle
It’s imperative that your images are sized correctly on professional networking sites like LinkedIn. Reference these ideal sizes the next time you share a photo:
Personal profile picture: 400 x 400 pixels
Personal cover photo: 1584 x 396 pixels
Company logo image: 300 x 300 pixels
Company cover photo: 1128 x 191 pixels
Post and link image: 1200 x 627 pixels
Life Tab main image: 1128 x 376 pixels
Life Tab company photo: 900 x 600 pixels
Life Tab custom modules: 502 x 282 pixels
Horizontal/landscape image ad: 1200 x 628 pixels
Square image ad: 1200 x 1200 pixels
Vertical image ad: 628 x 1200 pixels; 600 x 900 pixels; or 720 x 900 pixels
Photo by Hookle
Pinterest is easily one of the most visual social media apps on the internet. Use these guidelines to ensure people can see your images properly:
Profile image: 165 x 165 pixels
Profile cover image: 800 x 450 pixels
Pin image: 1000 x 1000 pixels; 1000; or 1500 pixels
Collection Pin image: 1000 x 1000 pixels or 1000 x 1500 pixels
Story Pin image: 1080×1920 pixels
Standard image ad: 1000 x 1500 pixels
Standard width video ad: 1080 x 1080 pixels; 720 x 1080 pixels; 864 x 1080 pixels; or 1080 x 1920 pixels
Max width video ad: 1080 x 1080 pixels
Carousel ad: 1080 x 1080 pixels or 1000 x 1500 pixels
Collection ad: 1080 x 1080 pixels or 1000 x 1500 pixels
Idea ad: 1080×1920 pixels
YouTube
Photo by Hookle
YouTube isn’t just for videos. When sharing images on the platform, be sure to abide by these guidelines:
Profile photo: 800 x 800 pixels
Banner image: 2048 x 1152 pixels
Video: 1920 x 1080 pixels
Shorts video: 1080 x 1920 pixels
Thumbnail image: 1280 x 720 pixels
Stories: 1080 x 1920 pixels
In-stream ad: 1920 x 1080 pixels
In-feed ad: 1280 x 720 pixels
Bumper ad: 1920 x 1080 pixels and 300 x 60 pixels
Display ad: 300 x 60 pixels
Overlay ad: 1920 x 1080 pixels; 1080 x 1920 pixels; or 1080 x 1080 pixels
Google Business Profile
Photo by Hookle
Your Google Business profile is often one of the first things people will encounter when searching for your company online. Here are some sizing guidelines to ensure people can clearly see what you share:
Logo image: 720 x 720 pixels
Cover photo: 1024 x 576 pixels
Image post: 720 x 720 pixels
Video post: 1280 x 720 pixels
Find more guidelines for visuals at Google's support.
TikTok
Photo by Hookle
People scroll through TikTok at lightning speed. Here are the ideal sizes that will get your images and videos noticed:
Profile image: 200 x 200 pixels
Video: 1080 x 1920 pixels
Story: 1080 x 1920 pixels
Carousel video/image: 1080 x 1920 pixels
Ad: 1080 x 1920 pixels
Boost Engagement with Scheduling!
Photo by Hookle
Now that you're equipped with this information, confidently publish correctly sized images that grab attention. But imagine a hassle-free experience where an app takes care of posting your pictures and videos automatically, eliminating the need to worry about sizes or anything else. Meet Hookle.
Hookle, the leading AI-powered all-in-one social media marketing app for small businesses, empowers you to create posts effortlessly using AI, schedule content, and accelerate your business's social media growth.
Don't just take our word for it - install Hookle today and experience it yourself!
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