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Social Media Image Size Quick Guide for 2023 [Updated]


Social-Media-Image-Size-Quick-Guide-for-2023-Updated

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It’s not enough to just share interesting images on social media. You also need to size them correctly. However, there exist tools that can help you with sizing the images but let's talk about that later.


What’s the ideal size for social media image stock photos, such as Unsplash images? It depends on the specific site you’re using.


This social media image cheat sheet breaks down the optimal image size for the most popular platforms. Without further ado, let's dive in.


Facebook

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Entrepreneurs can post photos in many places on Facebook, from their business’s profile to individual ads. Here’s a quick breakdown of the optimal size for each type:

  • Profile picture: 180 x 180 pixels

  • Cover photo: 851 x 315 pixels

  • Feed post image: 1200 x 630 pixels

  • Event image: 1920 x 1005 pixels

  • Fundraiser image: 800 x 300 pixels

  • Stories image: 1080 x 1920 pixels

  • Ad image: 1080 x 1080 pixels

Instagram

Instagram-Image-Sizes-Quick-Guide-Hookle

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Facebook might own Instagram, but it still has different image size rules. Keep the following image sizes in mind so you can post clear, professional-looking photos:

  • Profile picture: 320 x 320 pixels

  • Feed post: 1080 x 1080 pixels; 1080 x 1350 pixels; or 1080 x 566 pixels

  • Story image: 1080 x 1920 pixels

  • Carousel image: 1080 x 566 pixels; 1080 x 1080 pixels; or 1080 x 1350 pixels

  • Reels: 1080 x 1920 pixels

  • Landscape ad: 1080 x 566 pixels

  • Square ad: 1080 x 1080 pixels

Twitter

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Photo by Hookle


Twitter also comes with a variety of options for sharing photos. Here are the ideal sizes you should use depending on where you’re posting an image to this platform:

  • Profile picture: 400 x 400 pixels

  • Card image: 120 x 120 pixels

  • Header image: 1500 x 500 pixels

  • In-stream image: 1600 x 900 pixels

  • Image ad with app buttons: 800 x 418 pixels or 800 x 800 pixels

  • Image ad with conversation buttons: 800 x 418 pixels

  • Image ad with polls: 800 x 418 pixels or 800 x 800 pixels

  • Image ad with website buttons: 800 x 418 pixels or 800 x 800 pixels

  • Standalone image ad: 1200 x 1200 pixels or 1200 x 628 pixels


LinkedIn

LinkedIn-Image-Sizes-Quick-Guide-Hookle

Photo by Hookle


It’s imperative that your images are sized correctly on professional networking sites like LinkedIn. Reference these ideal sizes the next time you share a photo:

  • Personal profile picture: 400 x 400 pixels

  • Personal cover photo: 1584 x 396 pixels

  • Company logo image: 300 x 300 pixels

  • Company cover photo: 1128 x 191 pixels

  • Post and link image: 1200 x 627 pixels

  • Life Tab main image: 1128 x 376 pixels

  • Life Tab company photo: 900 x 600 pixels

  • Life Tab custom modules: 502 x 282 pixels

  • Horizontal/landscape image ad: 1200 x 628 pixels

  • Square image ad: 1200 x 1200 pixels

  • Vertical image ad: 628 x 1200 pixels; 600 x 900 pixels; or 720 x 900 pixels

Pinterest

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Pinterest is easily one of the most visual social media apps on the internet. Use these guidelines to ensure people can see your images properly:

  • Profile image: 165 x 165 pixels

  • Profile cover image: 800 x 450 pixels

  • Pin image: 1000 x 1000 pixels; 1000; or 1500 pixels

  • Collection Pin image: 1000 x 1000 pixels or 1000 x 1500 pixels

  • Story Pin image: 1080×1920 pixels

  • Standard image ad: 1000 x 1500 pixels

  • Standard width video ad: 1080 x 1080 pixels; 720 x 1080 pixels; 864 x 1080 pixels; or 1080 x 1920 pixels

  • Max width video ad: 1080 x 1080 pixels

  • Carousel ad: 1080 x 1080 pixels or 1000 x 1500 pixels

  • Collection ad: 1080 x 1080 pixels or 1000 x 1500 pixels

  • Idea ad: 1080×1920 pixels

YouTube

YouTube-Image-Sizes-Quick-Guide-Hookle

Photo by Hookle


YouTube isn’t just for videos. When sharing images on the platform, be sure to abide by these guidelines:

  • Profile photo: 800 x 800 pixels

  • Banner image: 2048 x 1152 pixels

  • Video: 1920 x 1080 pixels

  • Shorts video: 1080 x 1920 pixels

  • Thumbnail image: 1280 x 720 pixels

  • Stories: 1080 x 1920 pixels

  • In-stream ad: 1920 x 1080 pixels

  • In-feed ad: 1280 x 720 pixels

  • Bumper ad: 1920 x 1080 pixels and 300 x 60 pixels

  • Display ad: 300 x 60 pixels

  • Overlay ad: 1920 x 1080 pixels; 1080 x 1920 pixels; or 1080 x 1080 pixels

Google Business Profile

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Photo by Hookle


Your Google Business profile is often one of the first things people will encounter when searching for your company online. Here are some sizing guidelines to ensure people can clearly see what you share:

  • Logo image: 720 x 720 pixels

  • Cover photo: 1024 x 576 pixels

  • Image post: 720 x 720 pixels

  • Video post: 1280 x 720 pixels

Find more guidelines for visuals at Google's support.


TikTok

TikTok-Image-Sizes-Quick-Guide-Hookle

Photo by Hookle


People scroll through TikTok at lightning speed. Here are the ideal sizes that will get your images and videos noticed:

  • Profile image: 200 x 200 pixels

  • Video: 1080 x 1920 pixels

  • Story: 1080 x 1920 pixels

  • Carousel video/image: 1080 x 1920 pixels

  • Ad: 1080 x 1920 pixels

Boost Engagement with Scheduling!

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Now that you're equipped with this information, confidently publish correctly sized images that grab attention. But imagine a hassle-free experience where an app takes care of posting your pictures and videos automatically, eliminating the need to worry about sizes or anything else. Meet Hookle.


Hookle, the leading AI-powered all-in-one social media marketing app for small businesses, empowers you to create posts effortlessly using AI, schedule content, and accelerate your business's social media growth.


Don't just take our word for it - install Hookle today and experience it yourself!

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