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10 Ideas for Great Social Media Call to Action

Updated: May 29, 2023


Photo by tomeqs via Canva



Over half of the world’s population uses social media, with the average user spending over 140 minutes a day browsing their favorite platforms.

Social media marketing is not optional for businesses looking to make their mark in today’s highly digitized world.

Crafting an effective call to action has become a real art to stand out

However, standing out from the noise has become tricky, and crafting an effective call to action has become a real art.

Here are 10 social media CTA ideas that will help your brand break free from the norm.

1: Challenge-Based CTA


Encourage your audience to participate in a challenge or competition.

We’ve all likely seen photo contests where users submit their own photos related to your brand or product, often in receipt of a prize, discount, or other benefits. Brands are pushing the boundaries of challenge-based CTAs.

Here, Corsair plays on this theme with an original challenge to win one of their new monitors. Cable management, the art (or lack of) of tidying cables, is a fun topic and pushes organic traffic to social channels via likes and retweets, which are often required to enter the prize draw.

2: Giving-Based CTA


Inspire your audience to make a purchase that benefits others.

For example, a company could donate a portion of its sales to a charity and use a CTA like "Buy today and help support [cause]!"

Bear in mind – it’s essential to collaborate directly with a charity when utilizing this type of CTA to ensure transparency. Many social media platforms offer features for charitable giving, such as Facebook’s For Charities tools.

3: Interaction-Driven CTA