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11 Strategies for Small Businesses to Find Paying Clients on LinkedIn

Updated: Nov 26, 2023


Photo by Bongkarngraphic via Canva



LinkedIn stands out as the most powerful platform for professionals, businesses, and entrepreneurs to connect and grow. It's home to small business owners, startup entrepreneurs, and industry decision-makers. Unlike traditional social media, LinkedIn is all about business, making it easier to find customers. But how can you connect and find clients on LinkedIn? This article presents tested and proven strategies.

LinkedIn stands out for professional networking and growth

In the realm of B2B interactions on social media, LinkedIn leads the way. With its professional appeal, it's the go-to platform for corporations, professionals, and entrepreneurs. Remarkably, about 61 million users turn to LinkedIn for job hunting each week, and the platform boasts over 922 million users.

If you aim to secure paying clients for your business on LinkedIn, you need the right marketing tactics. Here, we explore 11 tactics to help small businesses establish their presence and profit on LinkedIn.

1. Work on Your Profile


Your profile is the first thing your potential LinkedIn client will see before even seeing your work. If you have a mediocre profile, they’ll just view it and walk away. So, if you’re wondering why you get so many profile views but no one contacts you, you have your answer.

Make your LinkedIn profile more professional and completing it 100%

You should start by making your LinkedIn profile more professional and completing it 100%. Make sure you have a professional headshot, a killer headline, and a clear description of what you do.

2. Grow Your Network


LinkedIn connections are a powerful way to meet new people and connect on LinkedIn as well as other social media channels. Through your connections, you might be lucky enough to land a few customers. However, don’t send connection requests to anyone you come across, and accept all connections that come your way.

Try to be more specific and connect with people in your industry

Try to be more specific and connect with people in your industry. If you’re in the digital marketing industry, try looking for connections related to that. Another way to grow your LinkedIn connections is to find companies you’re interested in working with and connect with key players in the company.