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How Can Small e-Commerce Brands Work Effectively with Influencers to Drive Sales?


How Can Small e-Commerce Brands Work Effectively with Influencers to Drive Sales?

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Influencer marketing is an incredibly powerful tool for any e-commerce business to employ. By partnering with the right influencer, you can build brand awareness, brand trust, and drive sales.


But what exactly is influencer marketing and how can e-commerce brands use them to help their business succeed?


Today we’re going to take a look at influencer marketing: what it is and how e-commerce brands can work effectively with influencers to help drive product sales.


What is influencer marketing?

What is influence marketing

Influencer marketing — a form of social media marketing — is the practice of partnering with a popular or well-known social media user to boost your sales and grow your brand. For instance, if you have a makeup line, you may approach a popular lifestyle influencer about trying your product and posting to their platform demonstrating their results.


In essence, influencer marketing allows you to tap into the audience of someone whose influence will benefit your campaign efforts. By having them review or recommend your product, your brand is borrowing the positive reputation and relationship they have with their audience.

In essence, influencer marketing allows you to tap into the audience of someone whose influence will benefit your campaign efforts

Marketing through influencers is an exceptionally savvy marketing strategy. People tend to be swayed more by recommendations from people they trust – and influencer audiences have developed a level of trust with said influencers.


Now you know what influencer marketing is, let’s take a look at how you can work most effectively with influencers to drive sales.


1. Make sure your audience is a match

Influence marketing - Make sure your audience is a match

Influencers are diverse people with diverse interests. Just because someone has an established following doesn’t mean they’re going to automatically be a good fit for your brand. You wouldn’t ask a vector artist to try out your skincare range, for example.


When partnering with an influencer, you have to ensure their audience is a match with your target market. In many cases, this means matching the influencer themself to your brand. You should ask yourself:

  • Will this influencer use and love my product?

  • Does this influencer’s content align with my brand’s goals and values?

  • Will this influencer accurately represent my brand?

If the answer to all the above questions is “yes” then you may be onto a winning partnership.


There are some instances where an influencer may not fall within your target market but their audience does. These relationships ought to be approached carefully.


If an influencer is seen to be peddling a product that they themself don’t personally use or endorse, it can hurt both their relationship with their audience and your brand’s image.