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Beginner's Quick Guide to Facebook Stories for Small Businesses


Photo by Africa images via Canva



In the ever-evolving landscape of social media marketing, staying ahead of the curve is essential for small businesses aiming to make an impact. One platform that has caught the attention of entrepreneurs and marketers alike is Facebook, with its feature gaining momentum: Facebook Stories.

But before delving into the world of stories, it's important to remember that you need a Facebook Page for your business to create them. If you haven't created one yet, you can find a quick guide on how to set up a Facebook Page here.

In this beginner’s guide, we’ll explore what Facebook Stories are, why they’re popular, and how small businesses can effectively leverage them.

1. What are Facebook Stories?

Facebook Stories are ephemeral posts consisting of photos, videos, or a combination of both, which disappear after 24 hours. Similar to Instagram Stories and Snapchat, Facebook Stories provide a way for users to share moments of their day in a visually engaging format.

These stories appear at the top of the Facebook app or desktop interface, allowing users to view them with a simple tap.

2. Where to Find Facebook Stories


Photo by Hookle

Accessing Facebook Stories is straightforward. Simply open the Facebook app on your mobile device or visit the Facebook website on your desktop. Once logged in, look for circular profile pictures at the top of the screen. These indicate that a user or page has posted a story. Tap on a profile picture to view the story, which typically consists of a series of short, sequential posts.

3. Why Facebook Stories Are Popular

Facebook Stories have gained popularity for several reasons. Firstly, they offer a more authentic and spontaneous way to share content compared to traditional posts.

Stories offer a more authentic and spontaneous way to share content

Since stories disappear after 24 hours, users feel less pressure to create polished, permanent content. Additionally, stories are prominently displayed at the top of the Facebook app, ensuring high visibility among followers. This placement encourages engagement and fosters a sense of immediacy, as users are more likely to view and interact with stories in real-time.

4. How Entrepreneurs Can Use Facebook Stories


Photo by Malkovstock via Canva

For small businesses, Facebook Stories present a valuable opportunity to connect with customers on a more personal level.

Here are some ways entrepreneurs can leverage stories:

  • Behind-the-Scenes Content: Offer a glimpse into your business’s day-to-day operations to humanize your brand and build trust with your audience. A great example is shown in the picture above: a flower shop handcrafting a flower arrangement for a customer and recording the process. It's an awesome way to engage your audience!

  • Product Demos and Announcements: Showcase new products or services through short videos or images to generate excitement and drive sales.

  • Customer Testimonials: Share testimonials or reviews from satisfied customers to reinforce your credibility and attract new clients.

  • Polls and Q&A Sessions: Use interactive features like polls and questions to engage with your audience and gather valuable feedback.

5. How to Use Facebook Stories to Its Full Potential


Photo by Jirsak via Canva

The key to maximizing Facebook Stories is to keep them simple, short, and consistent. Regularly posting stories keeps your audience engaged, helps them remember your brand, and can even encourage them to recommend it to others.

To make the most of Facebook Stories, consider these key tips:

  • Be Consistent: Post regularly to maintain visibility and keep your audience engaged.

  • Keep It Visual: Grab attention and convey your message effectively with high-quality images and videos. Start by capturing photos and videos with your mobile device—it's absolutely good quality enough to begin.

  • Add Text and Graphics: Incorporate text overlays, stickers, and emojis to enhance your stories and make them more engaging.

  • Experiment with Filters and Effects: Get creative with filters and AR effects to add personality to your stories and stand out from the crowd.

6. Tips to Make Great Facebook Stories

Here are some additional tips to elevate your Facebook Stories game:

  • Tell a Story: Craft a narrative arc that captivates your audience and entices them to return for more. For instance, take the flower shop example we mentioned earlier. They simply share stories showcasing the handcrafting of various beautiful flower arrangements. Followers adore it, returning not only to watch more stories but also to visit the store!

  • Use CTA Buttons: Include call-to-action buttons in your stories to drive traffic to your website, encourage purchases, or promote special offers.

  • Collaborate with Influencers: Partner with influencers or other businesses to expand your reach and attract new followers.

  • Monitor Performance: Use Facebook Insights to track metrics such as views, engagement, and conversions to gauge the effectiveness of your stories and optimize future content.

Save Time and Schedule Your Facebook Stories

Facebook Stories provide entrepreneurs with a powerful tool to engage customers, showcase products, and drive results. The tips in this guide are a great starting point to elevate your social media marketing. However, managing multiple platforms can be time-consuming. That’s where Hookle, an intuitive AI post planner, comes in.

Hookle, designed for entrepreneurs, allows you to manage, schedule, and publish not only Facebook Stories but all your other social media posts from one intuitive dashboard. Its powerful features save you time and effort, enabling you to maximize your social media presence and effectively reach your target audience.

Don't just take our word for it - try it yourself. Download Hookle today and start telling your story on Facebook!


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Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

Social media marketing in your pocket.

Download Hookle and get started for free.

Download Hookle Google Play
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