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8 Social Media Marketing Strategies for Small Construction & Renovation Businesses

Updated: Mar 5


Social-Media-Marketing-Strategies- for-Small-Construction -and-Renovation-Businesses

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Many small construction and renovation businesses shy away from social media marketing. There is a misconception in the open that people don't care about seeing things like renovation or construction projects on Facebook or social media.


However, for every entrepreneurs, especially small businesses, social media marketing can be a helpful tool to add to your marketing arsenal. If used correctly, you can use social media marketing strategies to grow your business and get qualified leads. Let’s find eight social media marketing strategies for small business construction and renovation.


1. Show Before and After Transformation

Show-Before-and-After-Transformation

Many people are fans of HGTV as it offers a glimpse into how others live through home transformations.

Share before-and-after transformations on your social media platforms

As part of your social media strategy, consider showcasing before-and-after photos of projects you've completed on your website, and then share these transformations on your social media platforms. This type of content is not only engaging but also serves as excellent evergreen material that can be periodically reshared across your social networks.


This also offers your potential clients your capability. You can check out the bird's eye construction website to see how they showed inspiration before and after. Additionally, consider using pictures to show progress along the way. This keeps viewers engaged but shows their hard work in every job.


2. Provide Customer Testimonials and Reviews

Provide-Customer-Testimonials

Testimonials and reviews work wonders! So, you should showcase them on your social media. Balance your message with brilliant reviews from individuals who have patronized your business and love your work.


Further solidify your relationship with your audience by soliciting reviews on platforms like Facebook and Google Business Profile, boosting your credibility and online visibility. Embrace feedback, using positive reviews to bolster your business's reputation and learning from negative ones to improve.


Like what Renovation by Design does above, ensure that you go beyond a quote. Let them express themselves. You could even ask for short video testimonials to make it more engaging and authentic. And remember to share these on your socials!


3. Showcase Awards and Accolades

Showcase-Awards-and-Accolades

You can showcase your awards as part of your social media marketing strategy. Doing this helps you prove your credibility among your audience's followers and increases their confidence in your business. Showcasing your awards also increases your brand reputation and distinguishes you from your competition.

Showcasing your awards also increases your brand reputation

This makes you an expert in your field. Take Skelly Build, for example, which proudly displays over 200 accolades on its website for the world to see. Their award celebration post on Instagram garnered more than 200 likes. Thus, there's no need for modesty - showcasing your awards can significantly boost your business.


4. Offer DIY Tricks and Tips

Offer DIY Tricks and Tips

Being an expert in construction services and remodeling can involve sharing DIY tricks related to your business. This establishes your authority and gives value to your audiences and followers. Consider shooting videos on-site while explaining how your team does their job or how you perform better than the competition.

Show behind-the-scenes sneak peeks to show how things are done

Sarah Listi, founder of Tool Girl’s Garage, does this beautifully by showcasing home renovation services and improvement videos on Instagram. This video shows her skill set and personality. Additionally, you can consider showing behind-the-scenes sneak peeks to show how things are done.


5. Engage Your Followers

Engage-Your-Followers-Hookle

Gaining new followers on social media to boost your business can be very easy with hosting social media contrast. During this process, encourage your followers to comment, share, and like your post for branded products or giveaways. This allows you to get free PR, and they get free items in return.


Clark & Co. Homes on Instagram does this by designing beautiful posts and offering design challenges to engage followers. Additionally, you can make your content more meaningful by tying it to a philanthropic cause. This will help designate your business as a community go-to renovator or contractor while also doing well.


6. Post Consistently and Schedule Posts

Post-Consistently-and-Schedule-Posts

You must be consistent when it comes to social media marketing for building and remodeling businesses. So, create a plan and posting schedule, then stick to it. Use social media management apps to save time and effort by scheduling your posts in advance.


If you own a podcast or write your case studies or blog, ensure you promote these across all your social media. The Bearded Builders on Instagram do this by posting informative content on their page each week.


7. Respond to Comments

Respond-to-Comments

Reviews by Fischer Homes


Your followers will leave reviews or comments on your social media pages. Though intimidating since a person can post on the page, this is good for your business. It offers an opportunity to develop relationships with your followers. Ensure you respond to comments, whether positive or negative. Thank them for sharing their thoughts and companies and addressing any issue they have.


Reed Design does this excellently by responding to comments and gathering reviews. Answering questions shows that they care for their potential clients.


8. Advertise on Social Media

Advertise-on-Social-Media

Lastly, paid social media advertising is vital for small construction companies who intend to show their projects, reach potential clients, and engage with their community. Social media advertising specifically targets a particular audience demographic, allowing you to reach your target area and audience with a keen interest in renovation, construction services, or home improvement.


For instance, Horizon Construction & Remodeling from Fullerton, California, has showcased various projects on its Houzz profile and received recognition, such as the Super Service Award.


Utilize AI-powered Tools to Save Time and Energy

Utilize-AI-powered-Tools

Embracing AI-powered tools can revolutionize your small construction company's approach to social media, saving you both time and energy. Starting with manageable goals allows for a focused strategy—regularly publish engaging content to captivate your audience and expand your reach.

Embracing AI-powered tools revolutionize your small construction company's approach to social media

As your following grows, so will your brand's visibility, paving the way for more qualified leads. Incorporating AI-powered social media marketing tools like Hookle streamlines this process, enabling efficient automation of post creation, scheduling, and engagement measurement.


This approach ensures your efforts yield tangible results, preparing your business to meet the purchasing needs of your expanding customer base. But don’t just take our word for it - download Hookle today for free and see the benefits firsthand!

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1 Comment


Albert McDaniel
4 days ago

These strategies provide a robust framework for small construction and renovation businesses to leverage social media effectively, attract new clients, and nurture existing relationships. It's a roadmap for building a strong online presence and growing your business in a competitive market. basketball stars

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