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8 Pinterest Marketing Strategies You Need to Know as a Small Business Owner


Pinterest Marketing Strategies You Need to Know

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Did you know that 80 percent of weekly Pinterest users have discovered new brands or products on the platform?

Pinterest marketing is an incredible way to get people interested

Why using Pinterest for marketing? Pinterest marketing is an incredible way to get people interested in your business and encourage them to check out your products or services.


Why Pinterest Is Important for Small Businesses

Why-Pinterest-Is-Important-for-Small-Businesses

With Pinterest, you can get your business in front of 400 million people looking to buy, make and do.

Pinterest is a visual search engine and productivity tool to get inspirations

Having said that, Pinterest is not just another social network. It's a visual search engine and productivity tool where you can get easily tons of amazing inspirations for almost anything.


Pinterest Terms in Nutshell

  • Pins: A pin is a post published on Pinterest.

  • Pinner: Twitter has tweeps and LinkedIn members. And Pinterest has Pinners.

  • Promoted pins: Promoted Pins are Pinterest ads.

  • Repins: Just like Twitter has retweets, Pinterest has repins.

  • Rich pins: Rich Pins automatically pull more information from your website to your Pin.

  • Video pins: Pins that include video.

  • Carousel pins: Pins that include multiple images.

  • Collection pins: Makes it easier for Pinners to shop for similar products.

  • Idea pins: Idea Pins can be used to promote your brand in a new way.

  • Group boards: With Group boards more than one person can add content.

  • Secret boards: A secret board can only be seen by you or invited collaborators.

  • Protected boards: Protected boards are like secret boards but only you can see them or someone who has a direct link.

  • Pincodes: Just like QR codes, can be placed on marketing material and scanned using Pinterest Lens.

Setting up Pinterest Business Account