Updated: Jun 5
Photo by Simpson33 via Canva
Bonus tip 💡: Schedule Your Posts For World Environment Day
World Environment Day, celebrated every year on June 5, is just around the corner, and it's time to make some noise for our beautiful planet. This year, the theme is about beating plastic pollution, and we have some amazing social media post ideas to help you create a buzz and showcase your commitment to the environment.
What better day than World Environment Day to show your eco-conscious side?
After all, for small business owners, social media isn't just about connecting with friends and family. It's a powerful tool that can boost your business's visibility, attract new customers, and create a positive impact. And what better day than World Environment Day to show your eco-conscious side?
So, get ready to unleash your creativity and join the global movement toward a greener future with these simple social media post ideas to mark World Environment Day 2023.
1. Show How Your Products Can Save the Planet
Photo by Fevikwik on Twitter
Fevikwik has implemented this idea by creating a social media post showing how consumers can use the brand’s adhesive products to repair items instead of throwing them away. The company is sending a clear message to reduce, reuse, and recycle.
On this World Environment Day, there's a golden opportunity to promote your products
On this World Environment Day, there's a golden opportunity to promote your products by reminding eco-conscious consumers how your products can help the planet.
Maybe they're made of recycled materials or offer an eco-friendly alternative to everyday items. Whatever it is, create a post highlighting how choosing your product isn't just a purchase but an investment in our planet's future.
2. Share an Inspiring Quote
Photo by parkerpenindia on Instagram
Parker Pen India is an example of a brand leveraging the power of words to celebrate World Environment Day.
Leverage the power of words to make an impact this World Environment Day. Find a quote that speaks to the heart of environmental protection, sustainability, or the specific theme of the year, which is beating plastic pollution.
The quote can be from a well-known environmental activist, a renowned scientist, or even a proverb that encapsulates the essence of cherishing and preserving our planet. This quote by Robert Swan is a good example: "The greatest threat to our planet is the belief that someone else will save it".
3. Make a Pledge
You can borrow from this video example of Nilon, who pledged to create a sustainable and greener future by using solar power.
Actions speak louder than words, and a commitment coming straight from you will hold weight. Take a moment to reflect on your personal and business habits. Are there ways you could reduce plastic usage or protect the environment?
Actions speak louder than words, and a commitment coming straight from you will hold weight
Share your pledge with your audience, along with a striking image or short video. The pledge doesn’t have to be something big. It could be as simple as pledging to use refillable water bottles in your office instead of disposable cups or implementing a recycling program.
4. Share a DIY Practical Tip to Reduce Waste
Photo by kidskubby
Kids Kubby has, for instance, shared how you can reduce waste by using tissue boxes to make couches for Barbie dolls.
When you offer a practical, easy-to-follow DIY tip to reduce waste, you're providing value to your audience beyond your usual products or services.
The DIY tip can be anything from a simple way to reuse commonly discarded items, a crafty method to repurpose plastic containers or even a homemade alternative to a commonly used plastic item. The key is to make sure it's something doable with items your audience likely has on hand.
5. Share an Emotional Post
Photo by Axis Direct on Instagram
Sharing your emotions humanizes your brand, allowing your audience to connect with you on a deeper level. Axis Direct used this strategy to show how human action harms nature and appeals to people to help nature heal.
An emotional post often taps into feelings of the current state of our environment
An emotional post often taps into feelings of love, care, concern, or even fear about the current state of our environment. It can be a heartfelt message about why the cause is important to you and your business or a personal story about your experience with nature. It could also be a reflection on the world we might be leaving to future generations if we don't take action now.
6. Educate Your Audience
Photo by Europa Environmental Agency
Statistics have a way of bringing an issue into sharp focus, showing the sheer scale and urgency of the problem. For example, sharing statistics on plastic pollution could open your followers' eyes to how critical it is to address this issue.
While statistics can be quite striking, the key to effective communication is ensuring they are easy to digest. This is where infographics come in.
You could create an infographic showing the amount of plastic pollution generated each year, the percentage that ends up in our oceans, or how long it takes for different types of plastic to decompose. The visuals will help your followers quickly grasp the magnitude of the issue. The above example, shared by the European Environmental Agency, serves as an excellent illustration.
Schedule Your Posts For World Environment Day
Photo by Hookle
These social media small business tips for World Environment Day reflect just how simple and powerful your contribution can be. Yet, managing social media can be challenging amid the hustle and bustle of entrepreneurship. That's where the Hookle steps in.
With its smart AI suggestions, Hookle helps you craft impactful content in seconds, effortlessly schedule posts, and enhance your business's visibility across various platforms. It also enables you to track your social performance across all platforms via easy-to-understand analytics, all from a single app.
Download the Hookle app today to streamline your social media strategy.