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The Benefits of Content Marketing For Small Businesses
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Bonus tip 💡: Generate Engaging Content In Seconds With AI
All small business owners in the digital age need to have an effective content marketing strategy.
All small business owners should have an effective content marketing strategy
Content marketing refers to any type of content that your business creates to engage, inform and inspire your customers. This can include blogs, infographics, FAQs, videos, ebooks, live webinars, and social media posts.
Creating unique content can often be time-consuming and distract you from the day-to-day priorities of managing your business. Fortunately, there is a wide range of AI-powered tools that you can utilize to streamline the process of generating content and help you to write social media posts for your business.
You can also use ChatGPT to quickly create social media posts, blogs, FAQs, and articles for your website.
10 Benefits Of Content Marketing
Content marketing is a must-have for businesses to connect with their audience and drive revenue. Here are 10 benefits you can't afford to miss.
1. Help Your Business Get Found On Search Engines
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To drive traffic to your website you need to use an effective Search Engine Optimization (SEO) strategy. There are extremely powerful tools that entrepreneurs can use to plan and implement an SEO strategy for any type of small business.
These tools and apps sort through billions of data points to find great keywords that relate to your business so you quickly start to rank on search engine results pages.
3 Basic SEO Tools for Entrepreneurs and Small Business Owners:
Ahrefs: Leading SEO keyword research tool
BuzzSumo: SEO tool for social media networks
Google Search Console: Track how your website is performing on Google Search
Additionally, you might find value in reading this blog post: "Quick Ways Social Media Can Improve Your SEO Results".
2. Increase Your Traffic And Secure More Leads
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Almost 80% of businesses rely on content marketing to generate leads that reliably convert into sales - and there’s a good reason for this. Effective content marketing drives organic traffic to your website and increases the number of authentic leads you get.
3. Build Brand Loyalty
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As you become an authority in your niche customers will see your business as credible and trustworthy. You can use trust signals such as company logos, user reviews, and case studies throughout your content marketing to further build loyalty and turn site visitors into buyers.
PRO TIP: A monthly newsletter is a fantastic way to keep your customers engaged with your business while providing up-to-date information, useful tips, and promotional offers.
4. Quality Content Marketing Improves Your Conversion Rates
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When you provide visitors to your website with high-quality content, your conversion rates will skyrocket. Research conducted by the Aberdeen Group discovered that content marketing converts almost six times better than other forms of traditional advertising.
How Does Marketing Content Boost Conversion Rates?
Directly answers the questions that your customers may have
Non-intrusively encourages visitors to your website to become more engaged with your brand
Builds trust and brand loyalty
Many people block ads on their browsers which means content marketing is a more reliable way to communicate with your audience
You can use content marketing to create sales funnels and close more sales
5. Content Marketing Educates Your Audience And Is Great Value For Money
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By using videos, blogs, articles, webinars, and other carefully tailored content you can teach your audience about the benefits of your products or services. Studies have found that content marketing is 62% cheaper than traditional advertising, so it’s by far the most effective way to make the most of a limited budget.
6. Stand Out From The Competition
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Your content marketing strategy can be used to compete against the bigger names in your niche.
Use content marketing to compete against the bigger names
By answering specific questions or focusing on highly refined SEO keywords that are related to your business you can attract organic traffic, build trust and boost your authority, even if you’re a new player in the niche.
7. Good Content Marketing Improves Customer Experiences
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Statistics show that 75% of customers are happy to pay more for a product or service if the business provides a good customer experience. By building trust and providing valuable information your content marketing will naturally develop strong relationships with your customers.
8. Foster Brand Recognition
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Entrepreneurs who create content that is easy to recognize will quickly become a go-to source for their customers. This is because customers who are searching the web are much more likely to click on your content if they recognize your branding.
9. Create Opportunities To Partner With Other Brands And Influencers
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Up to 68% of consumers make buying decisions after seeing co-marketing campaigns, without even speaking to a company representative. When you partner with other brands you can co-market to build up a following with new audiences, increase brand awareness and boost your sales.
Guest posting blogs on other people’s websites is a great way to co-market and grow your audience
PRO TIP: Guest posting blogs on other people’s websites is a great way to co-market and grow your audience. If you’re feeling more ambitious you can set up a webinar and invite other experts in your niche to co-host with you.
10. Build A Coherent Marketing Strategy
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When the content that you create is unified across all the channels that you use, including your website and social media, it helps to create a self-reinforcing marketing strategy that builds brand awareness and increases conversion rates.
It also helps your audience to recognize your brand, no matter where they see it.
Getting Started With Content Marketing - A Quick Checklist
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Build a website for your business.
Set up dedicated social media profiles on multiple platforms.
Use tools such as Hookle to manage and coordinate your social media posts.
Make use of AI-powered tools, such as ChatGPT, to help you produce regular blogs and other content in your niche.
Use keyword tools such as Ahrefs to improve your SEO and promote your content to new audiences
Collaborate and co-market with other brands in your niche to boost your audience growth.
Frequently check your content to ensure that it’s still up-to-date and relevant.
Generate Engaging Content In Seconds With AI
Hookle Smart Content Suggestion
Generating content has become effortless with the use of AI-powered tools like ChatGPT. Many content marketing applications now include AI features, such as Hookle, which is specifically designed to aid in social media marketing management.
Hookle combines the functionality of ChatGPT to let you create social posts in seconds
Hookle allows entrepreneurs and small businesses to easily create posts, publish new content, and schedule postings on multiple social networks simultaneously. The app combines the functionality of ChatGPT to let you create social media posts in seconds with the Smart content suggestion feature.
The app can also effortlessly turn your blog posts into social media content with just a click.
Download your Hookle app to save time and launch your social media content marketing strategy with everything you need at your fingertips.
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