10 Killer Facebook Post Ideas For Small Business Owners


10 Killer Facebook Post Ideas For Small Business Owners

10 Killer Facebook Post Ideas

  1. Highlight Your Customer

  2. Go Behind the Scenes

  3. Talk About Trending Topics

  4. Ask for Feedback and Input

  5. Post High-Quality Product Photos

  6. Post Branded Graphics

  7. Tell a Story

  8. Post Videos

  9. Share a Blog Post

  10. Host a Contest or Giveaway

As a small business owner, you constantly have to fight for your target audience’s attention — especially on Facebook. Between viral videos and updates from old classmates, Facebook users are inundated with content.

While some posts get likes and comments, others get ignored. So, your Facebook posts must be interesting enough to stop your audience from scrolling.

The more your followers enjoy your posts, the more they will engage with them. This triggers the Facebook algorithm to show your posts to more of your followers.

The more your followers enjoy your posts, the more they will engage with them. This triggers the Facebook algorithm to show your posts to more of your followers.

Getting in the good graces of the Facebook algorithm can be tricky, but it’s not impossible.

Today, we go over ten ways to ignite your Facebook engagement. We will also show you a few examples from other small businesses.


1. Highlight Your Customer

A mistake many small businesses make is centering their entire social media on their business. While promotional posts may help boost sales, but don’t forget about the customer.


You can keep your audience engaged by encouraging them to share their experience with your brand.

Posting about how customers enjoy your products or service helps build trust with your audience. And the more your audience trusts you, the more they will engage and interact with future posts.

2. Go Behind the Scenes

People like to see not-so-perfect content every once and a while. Behind-the-scenes content shows your audience the process to create the brand they love so much. Your followers want to see things like your team and the everyday workings of your business.


It’s important to showcase behind-the-scenes content on your Facebook because it gives you a chance to connect with your customers on a personal level. This type of content makes your brand seem more relatable and approachable.


Behind-the-scenes posts not only build bonds with your customers, but it establishes your brand as trustworthy.


Here is another example from Callestick Farm Ice Cream. In this post, they’re sharing a behind-the-scenes look at how their dairy cows’ health is maintained through TB testing.


3. Talk About Trending Topics

Another way to increase your reach and engagement is to post about current topics. Doing this boosts the chances of your content popping up in people’s feeds. It also increases the chances of getting comments and shares.

One way you can do this is by jumping on the bandwagon and posting viral memes. You can even create your own memes that are relevant to your brand.


Staying on top of trends allows you to create content that your audience will love.

4. Ask for Feedback and Input

Your audience wants to be involved in your brand. And asking for their feedback is a great way to give them a voice. Collecting input helps your business to support a customer-first approach — which boosts custom interaction with your brand.


Research even shows that the voice of the customer is powerful. A 2019 study found that gathering input from customers creates brand loyalty and builds relationships.


You can post questions about products and ask customers what they think. Your customers will be more than willing to give their opinion.

You can post questions about products and ask customers what they think. Your customers will be more than willing to give their opinion.

Another way you can get feedback is by using a tool called a Facebook post autoresponder.


This is a chatbot that sends a direct message to anyone who comments on your post. You can set the autoresponder to ask your followers for feedback.


Sending your audience a direct message inviting them to submit feedback, is a great way to personally connect with your customers.

In this example, Stan’s Donuts asks fan which location is they preferred. This allows customers to voice their opinion and helps gauge how they can improve their other shop locations.

5. Post High-Quality Product Photos

Obviously, you should post product photos on your Facebook. But the quality of photos you post matters.


Think of how you can display your products in creative and visually appealing ways. Experiment with various flat lays and themes.


The more enticing and beautiful your product photos are, the more your followers will share and comment. You can also post multiple photos in one post.


6. Post Branded Graphics

Branded graphics feature your business’s logo and color scheme. We love these types of posts because they’re versatile. You can share motivational quotes, sayings, and tips using various branded graphics.

The more visually appealing your graphics are, the more chances your audience will interact with them. So, experiment and find out what style of graphic gets the most engagement.


Below is an example from Callestick Farm Ice Cream. This post used a branded graphic promoting a contest that allows customers to craft a unique ice cream flavor.


Facebook post ideas - post branded graphics