top of page

10 HVAC Social Media Tips: Elevate Your Heating, Ventilation & AC Business


Photo by ronstik via Canva



Are you ready to take your heating, ventilation, and air conditioning business to the next level? Social media marketing is a must for HVAC entrepreneurs looking to boost visibility, attract new customers, and build their brand.

Platforms like Facebook, Instagram, and YouTube offer unmatched opportunities to engage your audience and fuel AC business growth.

But with so many options, where do you start? Here are 10 proven social media tips to help HVAC contractors effectively promote their services and get results.

1. Choose the Right Platforms


With countless social sites out there, resist spreading yourself too thin. Carefully evaluate where your competitors and target customers are most active. HVAC providers often find excellent traction by concentrating efforts on just a few key platforms like Facebook and Instagram.

For example, Sucka Free HVAC has built a Facebook following of over 72K with 60K+ likes by regularly sharing helpful posts. Their bio says it all: "HVAC/R licensed service tech, serving proudly in the trade since the 1900's." That's how you establish a strong presence! Their consistent posting and engagement have built a thriving community eager for their services.

Wanna learn more about how to choose right platforms? Continue reading our detailed blog post on the topic here.

2. Optimize Your Google Business Profile


Your local Google Business listing is vital real estate for HVAC contractors. Claiming and optimizing this profile ensures customers find crucial details like contact information, services offered, areas served, reviews, and operational hours easily.