Updated: Jun 15
Photo by Adobe
Implementing relevant trends and holidays into your social media marketing strategy can significantly increase visibility and the opportunity for your brand to be seen.
When it comes to observing holidays with historical significance like Juneteenth, there are several approaches you can take to become part of the conversation in a respectful manner.
Whether this is your first year celebrating Juneteenth or are simply looking for creative ways to highlight this historical day, let’s take a look at 10 different approaches you can take for your social media strategy.
What is Juneteenth?
Since 1865, Juneteenth (short for “June Nineteenth”) has been observed as a celebration to commemorate the emancipation of slaves in the United States.
Juneteenth is a federal holiday celebrated on June 19th
This federal holiday references the day, June 19th, when federal troops arrived in the town of Galveston, Texas to take control of the state and ensure that all enslaved people were freed. It officially became a federal holiday on June 17th, 2021.
Why is Juneteenth Important?
As the longest-running African American holiday, Juneteenth is an important holiday where communities come together to acknowledge the injustices that Black Americans endured but also to celebrate their rich cultures and accomplishments since then.
Juneteenth is an important holiday to acknowledge the injustices that Black Americans endured
This is also a time where activists raise awareness of the injustices that are still affecting African American communities to this day and of ways that people can come together to establish change.
10 Ways to Celebrate Juneteenth on Social Media
1. Educate Your Followers
There is a likelihood that not all of your followers might know what Juneteenth is or its relevance. If you want to have a greater effect, schedule a variety of posts throughout your social channels with information about the holiday and its importance, including key dates and figures.
2. Allow Your Followers to Interact
Photo by Twitter
Instead of just posting written facts about the holiday, make the experience more interactive with videos, dynamic graphics, Instagram carousel posts, and even polls.
Make the experience more interactive with videos, dynamic graphics, carousel posts, and polls
Better yet, allow your audience to ask questions or spark respectful conversations within the comments section to increase engagement.
3. Highlight Black Historical Figures
From Martin Luther King to Rosa Parks, highlight the achievements of historical African American heroes that have made a positive influence within the Black community.
These key figures are not only inspirational, but they also deserve to be celebrated for their significance in African American history.
4. Promote Black-Owned Businesses
Photo by Adobe
Another great way to show your support is to promote Black-owned businesses that may not be already well-known or prominent. Showcase their products, mission statements, and the people behind that work behind the scenes to make it all happen.
Another great way to show your support is to promote Black-owned businesses
Allow them to share their stories of navigating the process of becoming a Black business owner to encourage others within the community to follow a similar path.
5. Amplify Black Voices
Photo by Twitter
Aside from promoting Black-owned businesses make an effort to spotlight African American creators, influences, artisans, and organizations.
Get creative with a live interview, a social media takeover, or any significant quotes they may have offered. Collaborations tend to lead to more engagement in visibility for both parties involved.
6. Share Traditional Recipes
Dive deeper into the African American culture by sharing traditional cuisine recipes to encourage your followers to engage in the celebration. This may also encourage them to go out and do more research on their own and thus educate themselves in the process.
7. Utilize Appropriate Graphics and Images
Photo by Pixabay (with Pan-African flag colors)
Juneteenth utilizes a recognizable color palette of red, green, black, and yellow. The red, black, and green represent the Pan-African flag adopted by many in the Black community to represent the blood, soil, and prosperity of Africa and its people.
Staying consistent with these colors in your social media posts will make the subject easily recognizable.
8. Share Employee Stories
Photo by Salesforce
Show appreciation to your African American employees and allow them to be part of the conversation in your social media posts. Perhaps they can share what the day means to them or how they will be celebrating the holiday.
Your followers will appreciate seeing some of the human faces behind your brand
Your followers will appreciate seeing some of the human faces behind your brand and hearing their stories.
9. Show How You Will Continue to Support
Photo by Twitter
Share links to organizations where your followers can get involved in promoting solutions to the issues that African Americans face today but also how your business will take part in the effort.
You can perhaps start a fundraiser for local community-led organizations or encourage volunteer work among your staff members.
10. Do Not Use Juneteenth as an Opportunity to Sell
Understand that Juneteenth is a time for celebrating the African American community and a day to observe their historical adversity. The focus should not be on the products or services that you are trying to sell.
Final Tips - Use Social Media Scheduling Tool
Organize your posts ahead of time with an online social media tool, such as Hookle, that allows you to better manage both your posts and your time.
Hookle is fast to adopt and easy to use. With Hookle users can plan, publish, and schedule posts to multiple social media channels using a monthly calendar view—all with one tool.