Top 8 Social Media Marketing Tips for Ice Cream Stands & Kiosks

Running an ice cream stand or kiosk? Your business thrives on foot traffic, local love, and sunny-day cravings. But today, many customers may find you on Instagram before they ever walk by your cart.

Here are practical social media tips to help ice cream businesses boost visibility, attract locals, and increase sales. And as a bonus, we’ll show you how to make marketing way easier with social media management tools like Hookle.

Table of Contents

1. Showcase Real-Time Moments

2. Use Google Business Profile

3. Post the Weather Forecast (Yes, Really)

4. Showcase Your Fun Side

5. Share What You Have to Offer

6. Use Hashtags That Reach Locals

7. Consistency is the Key

8. Share Your Story (Not Just Your Product)

Bonus Tip: Manage All Socials & Google Presence in One App

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1. Showcase Real-Time Moments

Brooklyn Ice nailed it by capturing a sunny day crowd lining up for their ice cream - a simple, authentic clip that speaks for itself. The engagement says it all.

Snap a quick photo or video and share it - simple as that

Got a sunny day, a big crowd, or a flavor flying off the shelf? Snap a quick photo or video and share it. People love real-time content - it creates FOMO and shows your stand is the place to be right now.

2. Use Google Business Profile

This is huge for local discovery. A complete Google Business Profile helps locals find and trust your ice cream shop fast - it’s often the first thing they see when searching nearby. So make it count!

Add your opening hours, location, and contact details. Share mouthwatering photos of your ice cream, stand, or happy customers. Link your socials and ask for reviews - those stars build trust quickly.

Keep your profile active with regular creamy updates

Publish updates about new flavors, sunny-day specials, or behind-the-scenes moments. You can publish directly to Google or save time with tools like Hookle, which lets you schedule posts to Google and all your socials from one easy app.

Haven’t set up your profile yet? It’s free, fast, and one of the best ways to grow locally. Get started today!

3. Post the Weather Forecast (Yes, Really)

Who says it always has to be a boring sun icon or weather update? Hillsdale Dairy Queen kept it fun and light with a simple, entertaining post about the "not-so-sunny" weather - no forecast app needed.

Warm days = ice cream cravings

Warm days = ice cream cravings. Use the weather to your advantage, but add some personality. Try playful captions like “☀️ 26°C and perfect for pistachio! We’re open till 9!”. It’s simple, local, and way more engaging when done with a fun twist.

4. Showcase Your Fun Side

Claire’s Cuisine nailed it with a funny and creative clip featuring their VIP guest - Rex the dog - getting a lick of Raspberry Ripple ice cream. Lighthearted moments like these make your brand more relatable and shareable.

Fun moments make your brand more relatable and shareable

Don’t be afraid to show personality! Funny clips, pet cameos, or quirky customer moments can boost engagement and help your content reach a wider audience.

5. Share What You Have to Offer

Dolly’s Kiosk shared a nice clip of their ice cream stand in a super short and easy-to-watch video, highlighting what makes them special. They added the essentials also in the caption. Simple, clear, and effective.

You don’t need fancy production - just show what you offer

You don’t need fancy production - just show what you offer. A quick video of your kiosk, today’s flavors, or even your toppings lineup can go a long way. Add a clear caption so people know where to find you and when to come by.

6. Use Hashtags That Reach Locals

Avoid or skip altogether broad hashtags like #deliciousdessert if they mainly attract followers from other countries. Instead, use local hashtags - just like Oliphant's did above with tags like #Buckinghamshire and #Oxfordshire.

Try location-based tags such as: #HelsinkiEats, #TorontoTreats or #BrightonIceCream. These help nearby customers find you and turn locals into loyal fans.

7. Consistency is the Key

Consistency matters - just like perfecting every scoop. Posting regularly keeps your ice cream shop visible, builds trust, and reminds locals you’re open and ready to serve.

Set a simple plan. Even 30 minutes a week to schedule a few posts can go a long way - share your latest flavor, a happy customer, or a behind-the-scenes moment.

Keep showing up for your community by posting often

Extra tip: Tools like Hookle (shown above) make it easy to plan, schedule, and post across all your socials from one simple mobile app.

8. Share Your Story (Not Just Your Product)

Dylan Lemay, an ice cream entrepreneur from New York, shared a textbook example of storytelling done right - and oh boy, it’s good and engaging! He didn’t just show ice cream; he shared why he started, what drives him, and how it all began.

People connect with people, not just products

People connect with people, not just products. So why did you start your ice cream stand? Is it a family dream, a summer side hustle, or your passion for homemade sorbet? Share your story - because behind every scoop, there’s a human story worth telling.

Manage All Socials & Google Presence in One App

Being active and authentic on social media helps turn sunny strolls into paying customers. Whether you’re just starting out or already running a popular stand, managing your socials might feel daunting - but it doesn’t have to. That’s where apps like Hookle come in.

Hookle is designed specifically for small business owners like you

With Hookle, you can manage all your social posts, schedule content ahead of time, and even share updates directly to Google - all from one simple mobile app. The built-in, AI-powered post idea generator gives you ready-made, personalized content ideas every day, tailored to your audience.

Try Hookle now for free and see how easy social media can be for your business.