June 2025 Social Media Calendar for Australian Small Businesses
- Hookle
- 5 days ago
- 5 min read
Table of Contents
Bonus tip 💡: Schedule the Whole Month in Advance
Planning your social media content in advance can make a huge difference - especially for small businesses in Australia juggling multiple responsibilities with limited time and resources. A well-structured content calendar helps you stay consistent, relevant, and connected with your audience throughout the month.
June in Australia signals the start of winter - a great time to refresh your messaging and connect with your audience through seasonal content. It’s also Pride Month, offering a meaningful opportunity to support and celebrate the LGBTQ+ community with inclusive and authentic posts.
June is packed with national holidays and global observances
Beyond that, June is packed with national holidays and global observances - from Mabo Day to the King’s Birthday, and key global dates like World Environment Day and International Yoga Day.
In this blog post, we’ll guide you through a ready-made content plan tailored for June, featuring 12 key dates. Each section includes practical content ideas to help you turn every moment into a chance to engage, inspire, and grow your business online.
June 1 - Global Day of Parents
Celebrate the Global Day of Parents by acknowledging the diverse forms of families. Encourage your followers to share their family stories or photos.
Day of Parents is a wonderful occasion to promote products or services that make parenting easier
It's a wonderful occasion to promote products or services that make parenting easier, offer special discounts for parents, or simply use this day to thank parents for their hard work and dedication.
Hashtags: #GlobalDayOfParents #ParentsDay #FamilyLove
June 3 - Mabo Day
Mabo Day commemorates the historic 1992 High Court decision that recognised Aboriginal and Torres Strait Islander peoples’ traditional land rights, overturning the concept of “terra nullius.” It honours the legacy of Eddie Mabo and is a key moment in Australia's reconciliation journey.
Share educational content or support local Indigenous-owned brands
As a business, you can respectfully acknowledge the day by sharing educational content, spotlighting Indigenous voices, or supporting local Indigenous-owned brands. It's a meaningful opportunity to promote awareness, inclusivity, and genuine connection.
Hashtags: #MaboDay #ReconciliationWeek #IndigenousRights
June 5 - World Environment Day
On World Environment Day, emphasize your brand's commitment to sustainability. This is a great time to educate your audience about environmental issues through infographics, blog posts, or live discussions.
Consider launching a product line that supports environmental initiatives, or host an event to clean up local natural spaces and invite your community to participate. For more ideas, continue reading our other blog post about social media tips for World Environment Day.
Hashtags: #WorldEnvironmentDay #EnvironmentDay #EcoFriendly
June 8 - World Oceans Day
World Oceans Day is a chance to discuss the importance of oceans and the marine life that inhabit them.
Create engaging content like virtual tours of coral reefs, interviews with marine biologists, or posts highlighting your company's efforts in ocean conservation. This day can also be leveraged to promote eco-friendly products that help reduce ocean pollution.
Hashtags: #WorldOceansDay #SaveOurOcean #OceanConservation
June 10 - King’s Birthday
The King’s Birthday is a public holiday celebrated in most Australian states and territories (except WA and QLD) to honour the monarch's official birthday. It’s a time for reflection, ceremonies, and long-weekend activities across the country.
The King’s Birthday is a chance to engage with customers through themed promotions
For small businesses, it’s a chance to engage with customers through themed promotions, royal-inspired visuals, or simply wishing followers a happy holiday. If your audience is local, consider posting tips for how they can enjoy the long weekend or highlight any adjusted business hours.
Hashtags: #KingsBirthday #AustraliaHoliday #LongWeekendVibes
June 14 - World Blood Donor Day
This day is vital for raising awareness about the ongoing need for regular blood donations - something Australia’s healthcare system relies on every day to save lives. You can create a campaign encouraging people to donate blood and share real stories of individuals whose lives have been impacted by these donations.
Partner with local blood banks or the Australian Red Cross Lifeblood to promote donation drives. You might even offer a small incentive or discount for those who participate. It’s a powerful way for your business to give back and support a national cause.
Hashtags: #WorldBloodDonorDay #GiveBloodAU #LifebloodAU
June 16 - Eid al-Adha
Eid al-Adha, also known as the Festival of Sacrifice, is one of the most important Islamic holidays and is celebrated with prayer, charity, and community gatherings. The date is tentative and based on the lunar calendar, so it may vary slightly.
Share warm greetings, showcase festive offers, or highlight how your team celebrates
As a business, you can share warm greetings, showcase festive offers, or highlight how your team celebrates. Keep the tone respectful and inclusive to engage meaningfully with your Muslim audience and broader community.
June 18 - Autistic Pride Day
Autistic Pride Day celebrates the neurodiversity of individuals on the autism spectrum. Educate your audience about autism and share positive stories and achievements from the autistic community. Consider partnering with organizations that advocate for autistic individuals to promote acceptance and understanding.
June 20 - World Refugee Day
Highlight the struggles and resilience of refugees on World Refugee Day. Share personal stories, data, and ways your audience can help. Consider running a campaign to support a refugee organization, or share information on how your business helps refugees in your community or worldwide.
Hashtags: #WorldRefugeeDay #RefugeesWelcome #SupportRefugees
June 21 - International Yoga Day
Promote wellness and self-care on International Yoga Day by hosting a live yoga session, sharing tips about mental and physical health, or offering discounts on wellness products. This can be a day for your audience to pause and focus on their well-being, with your brand facilitating that moment.
Hashtags: #InternationalYogaDay #YogaDay #YogaForAll
June 23 - United Nations Public Service Day
This day recognizes the value of public service and the people who serve our communities. Showcase the work of public servants, host interviews or feature posts on how your company contributes to public services. It’s a great day to acknowledge and thank those who work in public sectors.
June 30 - Social Media Day
Celebrate Social Media Day by engaging directly with your followers. Highlight your top posts of the month, host a Q&A session about your products or services, or announce upcoming projects. It’s a day to appreciate the connection you’ve built with your audience through social media.
Hashtags: #SocialMediaDay #SMDay #DigitalConnection
Schedule the Whole Month in Advance
June offers a rich tapestry of holidays, enhancing your social media content. Celebrate global initiatives like World Environment Day, local cultural events such as Eid al-Adha, and the vibrant spirit of Pride Month.
With Hookle, you can manage all your social platforms, including Google Business Profile, and more
With AI-powered social media management tools like Hookle, you can streamline your June's scheduling, automate content creation, hashtag generation, and more, freeing up time to engage meaningfully with your audience. Hookle's user-friendly interface and powerful features make it ideal for small to medium-sized businesses aiming to boost their social media presence.
Download Hookle today and start planning your social media strategy with ease. Make every post count and watch your engagement grow!
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