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9 Social Media Post Ideas for Small Businesses on International Women's Day 2024


International-Womens-Day-Hookle

Photo by Millefloreimages via Canva


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Women’s triumphs over societal norms and injustices are something to celebrate on any given calendar day. However, International Women’s Day (IWD), observed annually on March 8, is a particularly significant date to amplify those voices.


For brands, it's an opportunity to make a statement and witness a ripple effect on sales through impactful International Women's Day campaigns.

If you're seeking fresh ways to honor women on this special day, you're in the right spot.

If you're seeking fresh ways to honor women on this special day, you're in the right spot. This article is your go-to source for social media content ideas celebrating women on IWD and throughout Women's History Month. Read on for curated IWD ideas featuring examples from notable brands to help inspire your efforts.


When crafting social media content for events like International Women's Day, businesses can deepen relationships, showcase values, and enhance brand visibility. To help you make the most of this year’s theme, "Inspire Inclusion," we’ve rounded up nine examples of women uplifting women and strengthening connections with their followers.


1. Go Behind the Scenes

Go-Behind-the-Scenes

Pull back the curtain and reveal the creative process in action, showcasing the passion, dedication, and artistry that go into running a woman-owned business.


In the example above, the creator features a video showing her card-making talents and an invitation to follow along in the creative process.


2. Tag Other Businesses or Creators

Tag-Other-Businesses-or-Creators

Boosting connections and celebrating fellow businesses or creators is a powerful way to ignite your social media presence. In this example, a content creator enthusiastically shares the benefits of herbal teas, tagging other businesses responsible for her stylish outfit.

Boosting connections or creators is a powerful way to ignite your social media presence

Borrow her idea by snapping a photo of yourself enjoying your favorite products and tagging their accounts, which in turn may share your account with their networks.


3. Publish an Inspirational Quote