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9 Powerful Social Media Tips For Your Dental Practice

Updated: Sep 1, 2023


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Approximately 4.89 billion people worldwide use social media. By promoting your dental practice on social media, you can reach a significant portion of these users and encourage them to visit your office instead of one of your competitors.

There are lots of ways that dentists can use social media marketing to grow their practice and set themselves up for long-term success, from sharing infographics to hosting giveaways for new patients.

If you’re not sure where to start, keep reading. You’ll find nine powerful social media tips for your dental practice below.

1. Post Consistently


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Consistency is crucial for business owners (including dental clinic owners) wanting to stay relevant and gain new followers.

Consistency is crucial for dental clinic owners to gain new followers

If you post content sporadically, you’ll struggle to show up on people’s feeds, making reaching your target audience harder. Even if you don’t post every day, you should still strive to stick to a consistent schedule.

Example: Dr. Joyce Kahng (@Joycethedentist) posts about every other day on Instagram.

2. Use a Content Calendar


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Consistent posting can be tricky, especially when you’re busy juggling all the other tasks associated with running a dental practice. That’s where content calendars come in handy.

Use a calendar to decide how often you’ll post and what you will post on specific days. A content calendar helps you plan for specific holidays and events and takes the guesswork out of posting on social media.

3. Take Followers Behind the Scenes


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People are naturally nosy and love to know what happens behind the scenes at their favorite businesses — including their dentist’s office. Sharing behind-the-scenes content helps you personalize your brand and connect with patients on a different level.

Before and after pictures of patients' smiles are always effective for dentists

Before and after pictures of patients' smiles are always effective for dentists. Please consider this when planning your posts and stories on various social media platforms.

Example: Dr. Matt Asaro (@Drmattasaro) frequently shares behind-the-scenes posts on Instagram explaining his techniques and what makes his practice unique.

4. Share Tips and Tricks


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As a dentist, you have tons of practical knowledge to share with your followers, from brushing their teeth correctly to avoiding foods and beverages. Use your social media platforms to educate your audience, provide value, and add credibility to your practice.

Example: Dr. Abdullah Zahiri (@DentistExplains) shares lots of helpful tips and tricks on TikTok.

5. Review Insights Regularly


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Social media post and profile analytics provide insights into the types of posts that perform the best, the types of people who follow your accounts, and more.

Giving your followers what they want will increase the likelihood that they’ll share your content

Use this data to learn about your audience and create more content that resonates with them. Giving your followers what they want will increase the likelihood that they’ll save and share your content, making it easier for more people to learn about and follow your practice.

6. Run Contests and Giveaways

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Nothing gets people excited about your profile quite like a contest or giveaway. If you want to drum up engagement online, consider running a special event encouraging people to follow you, schedule an appointment, leave a review, etc.

Example: The Sugar House Dentist is running a campaign on Facebook right now offering a discount and free consultation for patients considering Invisalign.

7. Set Up a Google Business Profile


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A Google business profile is a free tool that helps you show up in local search results and connect with people who are currently looking for dentists in their area.

When you claim your Google Business Profile, you can also share photos, highlight specific services, and communicate with people who ask questions or leave reviews.

8. Use the Right Social Media Platforms


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Make sure you’re sharing content on the social media platforms your target audience uses the most.

This blog post might help you to choose platforms but some of the most popular ones right now include TikTok, Instagram, and Facebook. Experiment with these apps to see which ones generate the most attention, then focus on them moving forward.

9. Use a Social Media Scheduling App


Photo by Hookle

Don’t have time to post content on a bunch of different apps in between patient visits? Use a social media scheduling app.

Apps like Hookle allow you to create, schedule, and publish content on multiple platforms at once, saving you precious time and helping you enhance your social media marketing strategy.

Let AI Create Social Posts for You


AI tools such as ChatGPT have revolutionized the way we live and work. There are apps like Hookle that not only create social media posts with help of AI but also provide a seamless publishing process with just a click of a button.

Hookle AI is an advanced tool that helps dentists to create engaging social media posts effortlessly

Hookle AI is an advanced tool that can help dentists to create engaging social media posts effortlessly. With the help of artificial intelligence, Hookle AI can generate posts that are tailored to your audience's interests and preferences.

By allowing Hookle AI to create social posts for you, you can save time and focus on other important aspects of your business while maintaining an active and engaging social media presence.


Are you ready to level up your dental practice's social media presence? If so, start with these social media tips, from posting consistently to using a scheduling app.

Happy postings and start sharing smiles!


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Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

Social media marketing in your pocket.

Download Hookle and get started for free.

Download Hookle Google Play
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