10 Social Media Posts to Try for Small Businesses
- Hookle
- Feb 6, 2023
- 4 min read
Updated: Oct 21, 2025
Need inspiration for your social media? You’re in the right place. Here are ten post ideas for entrepreneurs - plus, how to publish them easily with smart tools like Hookle.
Table of Contents
Bonus tip 💡: Schedule These Social Media Post Ideas Today
Over half (54 percent) of consumers use social media to research new products. If your business doesn’t have a solid social media presence, you could miss out on a lot of online attention (and potential conversions).
Sharing new and unique content helps you build brand awareness, grow your audience, and increase revenue
Consistently sharing new and unique content on social media helps you build brand awareness, grow your audience, and increase revenue. However, coming up with ideas for social media posts can be difficult - especially when you factor in all the other work small business owners have to do to run their businesses.
1. #TransformationTuesday Posts
The Transformation Tuesday hashtag isn’t just for weight loss and makeover photos. You can use this popular post format to share any type of side-by-side images or transformation videos. Just like DBK Hairstudio did on Instagram above.
If you recently revamped your business’s website or redecorated your store, perhaps you can share a Transformation Tuesday video as part of the big reveal.
2. Ask Me Anything (AMA)
It’s easy to assume your audience already knows everything about you and your business — but that’s not always the case.
New people discover your brand on social media every day, so it’s worth reintroducing yourself regularly.
Try posting Ask Me Anything (AMA) sessions to collect questions from your audience. Then, create a separate post or video answering them - just like the great example from Sugar Punch Marketing above.
3. Ask Your Audience Questions
On the flip side, you can also ask your social media audience questions - just like Linda Creech Homes above.
Whether you post one question in your caption and ask them to answer in the comments or share a poll, these kinds of posts help you get to know your followers better.
You can then use this information to curate future content to better align with their interests and preferences.
4. Contest/Giveaway
Everybody loves a chance to win - whether it’s a free product or a discount on a service. The example above from Great Lakes Wellness shows a great giveaway in action.
Regularly hosting contests or giveaways on social media can help you attract new followers, boost engagement, and increase brand awareness.
You’ll see the best results when you encourage your audience to tag friends or share your post to enter or become eligible for the giveaway.
5. Support for a Cause
According to 66 percent of consumers in the U.S., they’re more likely to support brands that align with their personal values.
Creating posts expressing your support for a particular cause, like Eric Bekkers did, can help you establish your values and gain more attention from shoppers who also believe in them.
6. Social Media Takeover
Don’t underestimate the power of letting someone else’s social media creativity inspire your page. The example above from The Dutch Apple shows this perfectly.
Doing a social media takeover allows you to expand your audience
A social media takeover - where you post on someone else’s account for a day and they do the same on yours - is a great way to expand your audience. It helps you reach new followers and share your brand with people who might not have discovered you otherwise.
7. User-Generated Content
User-generated content includes photos or videos shared by customers or clients that are relevant to your business. Perhaps they’ve tagged you in a photo of them using your product or a video of themselves receiving a service at your salon.
User-generated content helps you show appreciation to your followers
User-generated content helps you show appreciation to your followers and encourages others to create content on your behalf.
8. TikTok Challenges
Regardless of your age or the type of business you run, you can benefit from joining TikTok challenges. Learn a new dance or try out a new video trend. It’s a great way to boost your profile’s relevance and get more people excited about checking out your brand.
9. How-Tos and Tutorials
Lots of people use social media to learn new skills. Share how-to videos, like IntageeAgency, and tutorials explaining how to use your product, how to prepare a new recipe, etc. These posts help you provide value to your audience and establish yourself as a credible professional.
10. Behind-the-Scenes Content
People love getting to know the faces behind a brand - that’s why Ask Me Anything (AMA) posts are so popular. Sewi Media demonstrated this perfectly on Instagram.
Another great way to give your audience a closer look at your business is through behind-the-scenes content. Show how your products are made, share a glimpse of your daily work, or introduce your team members to make your brand feel more personal and authentic.
Schedule These Social Media Post Ideas Today
From a #TransformationTuesday post to a video highlighting what goes on behind the scenes at your business, there are lots of ways that you can mix up your social media content and get more online attention.
To make your social media marketing more efficient you can try scheduling your posts
To make your social media marketing more efficient you can try scheduling your posts. There are plenty of scheduling apps, such as Hookle, that help you automate publishing to all your social channels in one go.
Do you need more help managing your social media presence?
If so, Hookle is here for you. This simple social media scheduling app allows you to plan, schedule, and publish posts from one convenient place. Download Hookle free today!
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