Thanksgiving is everyone's favorite holiday. And what's not to love? The home-cooked turkey and potatoes, the family, the friends, and the excuse to stuff your face without feeling guilty.
If you're a small business owner, your customers will likely have the same sentiments about Thanksgiving. Since people are already in a festive mood, why not take advantage of it and run some Thanksgiving-themed social media campaigns?
If you're a small business owner, your customers will likely have the same sentiments about Thanksgiving
But coming up with ideas for those posts can be a challenge. That's why we've put together a list of 10 of the best Thanksgiving 2022 social media post ideas.
Whether you're an entrepreneur looking for ways to show customers appreciation or stay connected during the holidays, this list will help you fill your social media content calendar.
When is Thanksgiving Celebrated?
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In November 2022, people will celebrate Thanksgiving holiday on the 24th.
Thanksgiving Day is celebrated on the fourth Thursday of November in the United States and on the second Monday of October in Canada and around the same part of the year in other places of the world.
What Is the History of Thanksgiving Day?
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The Plymouth colonists (Pilgrims) and the Wampanoag celebrated the first Thanksgiving in 1621 to give thanks for a good harvest.
For over two centuries, states and colonies celebrated Thanksgiving individually. It wasn't until 1863 that Abraham Lincoln declared Thanksgiving a national holiday in an attempt to unify the country during the Civil War.
Since then, Americans have celebrated Thanksgiving every year, giving thanks for all the blessings in their lives. Family and friends feast on traditional Thanksgiving foods like turkey, potatoes, stuffing, and pumpkin pie.
Key Elements of a Successful Thanksgiving Campaign
As America celebrates Thanksgiving on 24th November, you should ensure that your social media campaigns are up and running. The goal is to make the most of this fantastic opportunity. Here are a few elements you should consider:
Plan in Advance
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The key to success is planning your social media posts ahead of time. This will help you avoid any last-minute rush and ensure that your content is well-thought-out. A social media content calendar is the perfect way to plan your posts and track your progress. There is plenty of social media planning and scheduling tools, like Hookle, to keep your social media buzzing.
Use Relevant Hashtags
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Thanksgiving is a great opportunity to get involved in trending conversations on social media. Hashtags like #HappyThanksgiving and #GiveThanks are popular this time of year. Use relevant hashtags in your posts to ensure the right people see them.
Ensure Your Website is Pitch Perfect
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Your website will be the first place many people go to learn more about your business after seeing your social media posts.
Make sure it's ready for the Thanksgiving rush by ensuring that all your content is up-to-date and relevant. More importantly, your website should be optimized for mobile devices so that people can easily access it on the go.
10 Thanksgiving Social Media Post Ideas
How can brands then celebrate thanksgiving on social media? Here are a few ideas that will help you get the best results.
1. Share What You're Thankful For
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Thanksgiving is the perfect opportunity to show appreciation to your customers, employees, and partners. Share a post on social media highlighting what you're thankful for this year. This will help humanize your brand and make people feel good about doing business with you.
2. Post a Relevant Quote
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A quote about Thanksgiving or giving thanks is a great way to show your brand's values. Look for a quote that resonates with your audience and post it on social media with a relevant image.
An example is, “Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving.” W.T. Purkiser. Just make sure you get the quote and the author right.
3. Post a Pun
People love a good pun, especially around Thanksgiving. Take advantage of this by posting a Thanksgiving-themed pun on social media. An example is, "Why did they let the turkey join the band?" "Because he had his own drumsticks."
4. Organize a Giveaway and a Thanksgiving-Themed Contest
One way to show appreciation for your customers is by organizing a giveaway. This will make people feel good about doing business with you and generate some buzz around your brand.
Encourage people to engage with your brand by running a Thanksgiving-themed contest. For example, you could ask people to share their favorite Thanksgiving memory for a chance to win a prize.
5. Create a Poll
Create a poll on Instagram or Twitter asking people to vote for their favorite Thanksgiving food. This is a great way to increase people's engagement with your brand and start some friendly competition.
6. Offer Special Deals and Discounts
People love getting good deals, so offer Thanksgiving discounts and deals on your products and services. The deals will help you boost sales and encourage people to come back to your business in the future.
7. Share a Thanksgiving Recipe
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By 24th November, most people will be looking for new Thanksgiving recipes. Share a recipe on social media that your audience will love, such as how to make sweet potato bites or keto gravy. You could even include a video tutorial to make it more engaging.
8. Share Tips on How to Get Through the Holiday
Although spending Thanksgiving with loved ones is amazing, the day can be hectic. There's little time for anything else between cooking, cleaning, and entertaining guests.
Help your followers get through the day by sharing tips on making the most of their time
Help your followers get through the day by sharing tips on making the most of their time. For example, you could share a list of easy recipes they can make ahead of time or tips on dealing with difficult family members.
9. Remind People of Your Upcoming Holiday Sale
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Don’t get lost in the fun posts, and forget to use the opportunity to drive more holiday sales. Remind your followers of your upcoming holiday sale and include a link to your website.
10. Share a Historical Fact About Thanksgiving
For example, did you know Turkey wasn't originally on the Thanksgiving menu?
Not everyone is familiar with the history of Thanksgiving or how it became a national holiday. Help educate your followers by sharing a historical fact about Thanksgiving.
Schedule Your Thanksgiving Social Media Posts
Investing in social media scheduling is the key to creating Thanksgiving content that your followers will love and engage with.
Scheduling apps, such as Hookle, are designed to help entrepreneurs like you plan, publish, and monitor their content across all social media platforms.
Download and get started with your Hookle App today to see how it works.