top of page

10 Pros and Cons of AI-Generated Content In Social Media

Updated: Sep 19, 2023


Photo by Tsuji via Canva



Small businesses are increasingly benefiting from AI (artificial intelligence) tools such as ChatGPT to generate any content or Hookle to generate engaging social posts.

You may have heard about AI content generators and how they can help entrepreneurs produce social media posts. In this article, we discuss the advantages and disadvantages of using AI in social media content generation.

What are AI content generators?

AI has been around for years. When your streaming platform tells you about movies and shows that you might like, it’s AI at work. When an online store recommends a product based on your previous purchases, that again, is due to AI.

AI content generators use artificial intelligence to automatically generate written content. Along with text, some tools can even create images according to specific requirements. How do they do it? By going through enormous amounts of online documents such as reports, articles, and other available data within seconds.

AI content generators use artificial intelligence to automatically generate written content

The language AI produces is grammatically correct, and it uses existing content to learn how to create new content. AI is constantly learning through new data and decision-making algorithms to create more desired output.

What is AI-generated content?

AI-generated content is produced by algorithms, not humans. It relies on AI's capacity to understand human intent from search queries, extracting and transforming knowledge into engaging content or social media posts. This process seamlessly combines technology and creativity to deliver content that is customized and timely.

10 Pros and Cons of AI-Generated content in social media


Photo by Hookle

Why do entrepreneurs and small businesses seek AI content generators? They do so because these tools offer a range of benefits, allowing you to create engaging social posts within seconds. However, while it might appear to be the perfect solution for your marketing strategy, it's important to understand the advantages and disadvantages of using AI generators.


1. Save Time and Effort

AI delivers rapid results for content creation, whether the topic is simple or complex. Human writers, even at their most efficient, can spend hours crafting quality blog posts or marketing materials. In contrast, the average AI tool can generate similar content in seconds.

2. Cost-Effective

If it’s regular and standardized content, an AI content generator can save you money. For example, let’s say that you’re a vacuum dealer and want social media posts with product descriptions. Instead of merely listing out the features as bullet points, you can use an AI content generator to create a product description. You don’t have to pay a copywriter or get someone else to check the copy. You can quickly get the content and use it in your digital marketing.

3. Better SEO and Hashtags

In the realm of digital marketing, AI generators are the secret to boosting your SEO and hashtag strategies. AI swiftly identifies trending keywords and optimizes content for search engines, improving rankings and adaptability to algorithm changes. Additionally, AI analyzes content context to suggest relevant, engaging hashtags based on trends and user behavior. Combining AI-generated content with optimized hashtags results in high-ranking,